About this file
Written by GovTribe AI
· Aug 26, 2026
This file is a sales projection spreadsheet for Virginia Commonwealth University's Retail Store Management Contract, spanning fiscal years 2009 through 2026. The document projects retail sales across three VCU campus locations: the main Retail Sales store, Monroe Park Campus Store, and MCV Campus Store. Sales categories include textbook rentals, new textbooks, used textbooks, digital textbooks, trade books, RamTech technology products, and general merchandise. The projections indicate a general declining trend in textbook sales over the contract period, with total retail sales declining from approximately $8.9 million in FY2009 to $3.8 million in FY2026 across all three locations combined. Course pack sales remained at zero throughout the projection period, while digital textbook sales showed modest growth, particularly after FY2015. RamTech sales were introduced beginning in FY2021, with estimated annual sales ranging from $1.1 million to $2.1 million during subsequent fiscal years.
The spreadsheet serves as a financial planning document for the RFP 218437180CK retail store management contract and provides the basis for revenue projections and operational forecasting. The data reflects the evolving retail environment for academic bookstores, including the documented shift from physical textbooks to digital formats and the integration of technology product sales. The declining textbook sales trajectory—from $6.8 million in FY2009 to $861,603 in FY2026 for course materials across all locations—indicates significant market pressures affecting campus retail operations. The inclusion of merchandise and RamTech sales categories suggests VCU's strategy to diversify revenue streams beyond traditional textbook sales to offset declining course material revenues.
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RFP Sales
Virginia Commonwealth University Busienss Services - Retail Services Retail Store Management Contract (Note 1) Note 1: Any estimates/quantities contained herein do not represent a purchase commitment by VCU. Fiscal Years 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026
Grand Total Retail Sales Course Packs $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 Textbook Rentals $ - 0 $ 109 $ 295,102 $ 427,885 $ 622,435 $ 751,837 $ 660,452 $ 722,058 $ 622,377 $ 582,179 $ 591,535 $ 505,364 $ 329,273 $ 238,607 $ 143,973 $ 135,215 $ 126,406 $ 97,329 New Textbooks $ 4,982,217 $ 3,956,147 $ 3,424,303 $ 3,346,652 $ 3,215,942 $ 2,646,021 $ 2,520,393 $ 2,545,405 $ 2,265,772 $ 2,252,374 $ 2,222,751 $ 1,796,227 $ 1,028,344 $ 792,993 $ 446,270 $ 458,923 $ 558,783 $ 297,925 Used Textbooks $ 1,101,190 $ 1,634,962 $ 1,416,969 $ 1,087,435 $ 921,285 $ 705,294 $ 556,089 $ 447,745 $ 390,314 $ 315,539 $ 319,472 $ 304,765 $ 297,957 $ 152,967 $ 101,531 $ 113,371 $ 107,571 $ 97,352 Digital Textbooks $ - 0 $ 932 $ 47,916 $ 44,056 $ 40,350 $ 36,121 $ 34,409 $ 33,089 $ 57,441 $ 113,513 $ 109,336 $ 129,420 $ 192,929 $ 292,700 $ 341,694 $ 272,671 $ 275,452 $ 244,937 Trade Books $ 717,346 $ 717,002 $ 654,240 $ 564,332 $ 504,224 $ 461,007 $ 464,513 $ 416,801 $ 353,878 $ 296,327 $ 251,402 $ 158,349 $ 83,044 $ 167,485 $ 198,005 $ 155,668 $ 135,307 $ 124,060 SubTotal Course Materials $ 6,800,752 $ 6,309,151 $ 5,838,530 $ 5,470,360 $ 5,304,236 $ 4,600,280 $ 4,235,856 $ 4,165,098 $ 3,689,782 $ 3,559,932 $ 3,494,496 $ 2,894,125 $ 1,931,547 $ 1,644,752 $ 1,231,473 $ 1,135,848 $ 1,203,519 $ 861,603
RamTech Sales (est) $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ 2,104,395 $ 1,898,201 $ 1,565,123 $ 1,162,585 $ 1,257,557 $ 1,326,703 Merchandise $ 2,187,777 $ 2,126,810 $ 3,950,429 $ 2,430,172 $ 2,590,600 $ 2,909,472 $ 2,923,852 $ 2,767,241 $ 2,678,844 $ 2,762,399 $ 2,778,462 $ 1,940,772 $ 1,353,966 $ 2,118,789 $ 2,147,907 $ 1,713,396 $ 1,686,061 $ 1,657,301 Total Retail Sales $ 8,988,529 $ 8,435,961 $ 9,788,959 $ 7,900,532 $ 7,894,836 $ 7,509,752 $ 7,159,707 $ 6,932,339 $ 6,368,626 $ 6,322,331 $ 6,272,958 $ 4,834,897 $ 5,389,908 $ 5,661,742 $ 4,944,503 $ 4,011,829 $ 4,147,137 $ 3,845,607
Monroe Park Campus Store Course Packs $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 Textbook Rentals $ - 0 $ 109 $ 295,102 $ 383,069 $ 575,401 $ 701,857 $ 618,079 $ 687,481 $ 593,984 $ 549,256 $ 566,769 $ 487,509 $ 323,865 $ 229,180 $ 139,163 $ 131,330 $ 123,229 $ 95,114 New Textbooks $ 4,286,460 $ 3,379,523 $ 2,951,489 $ 2,994,065 $ 2,975,612 $ 2,449,424 $ 2,331,616 $ 2,399,615 $ 2,137,020 $ 2,106,488 $ 2,115,634 $ 1,722,927 $ 943,955 $ 682,756 $ 398,234 $ 430,035 $ 526,411 $ 248,736 Used Textbooks $ 1,059,539 $ 1,572,437 $ 1,349,697 $ 1,031,576 $ 857,704 $ 647,614 $ 502,416 $ 409,819 $ 357,767 $ 294,177 $ 297,915 $ 289,518 $ 281,462 $ 147,610 $ 95,189 $ 106,203 $ 101,158 $ 90,456 Digital Textbooks $ - 0 $ 932 $ 46,626 $ 42,715 $ 37,543 $ 33,965 $ 33,306 $ 32,368 $ 54,997 $ 108,065 $ 105,798 $ 125,418 $ 186,559 $ 285,578 $ 333,198 $ 262,801 $ 271,713 $ 241,108 Trade Books $ 454,947 $ 461,052 $ 415,829 $ 379,047 $ 351,619 $ 304,107 $ 333,690 $ 329,426 $ 288,567 $ 255,242 $ 232,753 $ 144,017 $ 77,410 $ 160,097 $ 189,077 $ 145,150 $ 124,499 $ 111,554 SubTotal Course Materials $ 5,800,947 $ 5,414,053 $ 5,058,744 $ 4,830,472 $ 4,797,879 $ 4,136,967 $ 3,819,107 $ 3,858,709 $ 3,432,335 $ 3,313,228 $ 3,318,869 $ 2,769,389 $ 1,813,251 $ 1,505,221 $ 1,154,861 $ 1,075,519 $ 1,147,010 $ 786,968
RamTech Sales (est) $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ 2,104,395 $ 1,898,201 $ 1,565,123 $ 1,162,585 $ 1,257,557 $ 1,326,703 Merchandise $ 1,733,994 $ 1,647,091 $ 3,336,451 $ 1,974,288 $ 2,187,456 $ 2,451,510 $ 2,475,799 $ 2,364,721 $ 2,343,119 $ 2,410,358 $ 2,458,045 $ 1,736,831 $ 1,194,430 $ 1,908,179 $ 1,953,899 $ 1,573,949 $ 1,527,435 $ 1,507,895 Total Retail Sales $ 7,534,940 $ 7,061,144 $ 8,395,194 $ 6,804,760 $ 6,985,335 $ 6,588,477 $ 6,294,906 $ 6,223,430 $ 5,775,454 $ 5,723,586 $ 5,776,914 $ 4,506,220 $ 5,112,076 $ 5,311,601 $ 4,673,883 $ 3,812,053 $ 3,932,002 $ 3,621,566
MCV Campus Store Course Packs $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 Textbook Rentals $ - 0 $ - 0 $ - 0 $ 44,815 $ 47,034 $ 49,981 $ 42,372 $ 34,577 $ 28,393 $ 32,923 $ 24,766 $ 17,855 $ 5,408 $ 9,427 $ 4,810 $ 3,885 $ 3,177 $ 2,215 New Textbooks $ 695,757 $ 576,624 $ 472,814 $ 352,588 $ 240,330 $ 196,597 $ 188,777 $ 145,790 $ 128,752 $ 145,886 $ 107,117 $ 73,300 $ 84,389 $ 110,237 $ 48,036 $ 28,888 $ 32,372 $ 49,189 Used Textbooks $ 41,650 $ 62,524 $ 67,272 $ 55,858 $ 63,581 $ 57,680 $ 53,673 $ 37,926 $ 32,547 $ 21,362 $ 21,557 $ 15,247 $ 16,495 $ 5,357 $ 6,342 $ 7,168 $ 6,413 $ 6,896 Digital Textbooks $ - 0 $ - 0 $ 1,290 $ 1,341 $ 2,807 $ 2,155 $ 1,103 $ 721 $ 2,444 $ 5,448 $ 3,538 $ 4,002 $ 6,370 $ 7,122 $ 8,496 $ 9,870 $ 3,739 $ 3,829 Trade Books $ 262,399 $ 255,950 $ 238,410 $ 185,285 $ 152,605 $ 156,900 $ 130,823 $ 87,375 $ 65,311 $ 41,085 $ 18,649 $ 14,332 $ 5,634 $ 7,388 $ 8,928 $ 10,518 $ 10,808 $ 12,506 SubTotal Course Materials $ 999,806 $ 895,098 $ 779,786 $ 639,888 $ 506,357 $ 463,313 $ 416,748 $ 306,389 $ 257,447 $ 246,704 $ 175,627 $ 124,736 $ 118,296 $ 139,531 $ 76,612 $ 60,329 $ 56,509 $ 74,635
RamTech Sales (est) $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 $ - 0 Merchandise $ 453,783 $ 479,719 $ 613,978 $ 455,883 $ 403,144 $ 457,962 $ 448,052 $ 402,520 $ 335,725 $ 352,041 $ 320,417 $ 203,941 $ 159,536 $ 210,610 $ 194,008 $ 139,447 $ 158,626 $ 149,406 Total Retail Sales $ 1,453,589 $ 1,374,817 $ 1,393,765 $ 1,095,772 $ 909,501 $ 921,275 $ 864,801 $ 708,909 $ 593,172 $ 598,745 $ 496,044 $ 328,677 $ 277,832 $ 350,141 $ 270,620 $ 199,776 $ 215,135 $ 224,041
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Updated Aug 26, 2026 .