Attachment D-Sales Projection Form.xlsx

This is a Sales Projection Form attachment for RFP 218437180CK issued by Virginia Commonwealth University (VCU) for the management of retail store services at the Monroe Park Campus Store and Online Course Materials Store (OCMS) under a hybrid model. The form requires bidding firms to provide five-year sales projections across multiple product categories, including new, used, digital, and rental textbooks; trade books; school supplies; emblematic clothing and gifts; café and convenience items; technology sales (RamTech); and other merchandise. Bidders must submit their sales projection responses using the provided spreadsheet format without alteration or customization, entering projected dollar amounts for each product category across Years 1 through 5.

The form emphasizes strict compliance with the submission format, explicitly instructing bidders not to alter the pricing sheet or add additional columns. All sales projections from both the physical campus store and online course materials website must be consolidated into the totals requested. The projections serve as a critical evaluation component in the proposal process, allowing VCU to assess each bidder's understanding of the campus retail market and their realistic expectations for revenue generation across the five-year contract term.