Attachment 02 - PMO 20.4-1 USDA RD Visual Identity Guidelines.pdf

USDA Rural Development Visual Identity Guidelines Updated July 2020

Visual Identity Guidelines

The purpose of this guide is to help ensure all marketing materials and communications under the USDA Rural Development brand are consistent on all platforms and throughout all channels.

This guide outlines the most basic components of the USDA Rural Development brand and provides best practices for execution and templates. It is extremely important to follow the guidelines and rules set forth.

Creative Approach

It takes small rural towns, the people who live in them and the people of USDA Rural Development to help America prosper.

Through all the creative elements, including imagery and iconography, the USDA Rural Development brand represents the growing rural community and the prosperity they bring to all of America.

Logo Lockup The logo should be used on all communications and must always be legible, without obstructions and remain unchanged.

Typeface

Arial Light AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$ AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$

Arial Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$ AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$

Arial Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRr SsTtUuVvWwXxYyZz1234567890!?@$ AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$

Arial Extra Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$ AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$

Arial Black AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$

Primary Typeface

Source Sans Extra Light AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$ AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq� �RrSsTtUuVvWwXxYyZz1234567890!?@$

Source Sans Light AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$ AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq� �RrSsTtUuVvWwXxYyZz1234567890!?@$

Source Sans Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$ AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq� �RrSsTtUuVvWwXxYyZz1234567890!?@$

Source Sans Semibold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRr SsTtUuVvWwXxYyZz1234567890!?@$ AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$

Source Sans Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$ AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq� �RrSsTtUuVvWwXxYyZz1234567890!?@$

Source Sans Black AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$ AaBbCcDdEeFfGgHhI iJjKkLlMmNnOoPpQq� �RrSsTtUuVvWwXxYyZz1234567890!?@$

Digital/Web Typeface

Merriweather Light AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$ AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$

Merriweather Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$ AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$

Merriweather Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$ AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$

Merriweather Black AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$ AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQq RrSsTtUuVvWwXxYyZz1234567890!?@$

Digital/Web Typeface

Photography Photos should have a soft, warm glow and natural lighting. Whenever possible subjects should directly face the camera to establish a connection with the viewer.

Some exceptions can be made to establish rural elements and environment.

Photography Photos should have a soft, warm glow and natural lighting. Whenever possible subjects should directly face the camera to establish a connection with the viewer.

Some exceptions can be made to establish rural elements and environment.

Photography Do’s and Don’ts

DO use Main Street photos that exemplify life in rural small towns. Images should have an iconic quality to them — depicting rural prosperity, resilience, hard work, and strong values — what rural America aspires to be.

DO use images that have natural lighting and bright as well as vibrant colors.

DO use photos of people that capture a moment in time, showing rural Americans in their daily life.

DO use photos where the subject is looking at the viewer whenever possible.

DO crop photos to put emphasis on the subject.

DO NOT alter or tint photography, such as sepia tones.

DO NOT add gradients to photos to create space for logos and type. Use photos in their purest form possible.

Color Palette

The colors shown on this page and throughout this guide have not been evaluated by Pantone LLC for accuracy and may not match the PANTONE Color Standards. Consult current PANTONE Publications for accurate color. PANTONE® is the property of Pantone LLC.

The USDA Rural Development brand colors are inspired by nature — representing open blue sky, vibrant green foliage and golden grains found in rural America. Guidelines for 508 compliance are different for each color and are indicated within each color swatch.

Dark Blue R22 G37 B76 #16254C C100 M90 Y40 K40

PANTONE® 2757 C

Any size white type can be used on this color.

PRIMARY COLOR SECONDARY COLORS

Medium Blue R41 G90 B142 #295A8E C91 M68 Y20 K4

PANTONE® 7462 C

Dark Gold R200 G139 B42 #9C6D21 C20 M47 Y100 K3

PANTONE® 125 C

Harvest Gold R189 G132 B40

#BD8428

C24 M49 Y100 K5

PANTONE® 125 C

USDA Green R3 G88 B6 #035840 C90 M40 Y79 K36

PANTONE® 343 C

Light Gold R232 G195 B126 #E8C37E C9 M22 Y59 K0

PANTONE® 466 C

Light Green R102 G158 B128 #669E80 C64 M21 Y58 K2

PANTONE® 556 C

Charcoal R38 G37 B36 #262524 C70 M66 Y65 K70 PANTONE® Neutral Black C

Gray R206 G202 B200

#CECAC8

C19 M16 Y17 K0

PANTONE® 421 C

DO use colors to give variety to materials.

DO use colors in their purest form, whenever possible.

DO NOT screen colors within color blocks whenever it can be avoided.

Super Graphic The super graphic is not a logo but a decorative element that serves as a metaphor for rural America’s prosperity. The stripes taper into an apex to denote growth and progress. The super graphic can be deconstructed, rotated or changed in tint. Additionally, it can bleed off the edge or be presented as a whole element.

Super Graphic Do’s and Don’ts

DO use the super graphic over a light or white background in gray or either of the of the blues in the USDA Rural Development palette with a 15% opacity.

DO NOT use multiple colors in the super graphic at once.

DO NOT use the super graphic over photos.

DO use the white super graphic over color blocks with a 15% opacity.

DO NOT use the super graphic in a color within a color block.

Super Graphic Do’s and Don’ts

The super graphic CAN BE deconstructed and the elements can be rotated and enlarged to fit the composition.

DO crop the super graphic in a dynamic way. This is achieved by the elements bleeding off at least two sides of the shape it is contained in.

DO NOT use more than one piece of the super graphic within the same composition (on a page, panel of a brochure or spread of a brochure.

DO NOT use the deconstructed elements of the super graphic at different scales. They should appear proportionate to each other within a design

— even if they appear on different pages.

DO NOT use the super graphic backward.

A reversed American flag is a sign of distress.

Tagline The tagline “Together, America Prospers” should be included on materials whenever possible. It should be set in Arial light, title case, and should be displayed at a size between a headline and body copy. Note that the tagline does not end with a period.

Together, America Prospers

Iconography Iconography should be simple illustration made of colorful shapes. Icons can stand alone or be used within a containing circle. They should represent the essence of what is being depicted and not be complex symbolism. Do not use clip art for icons. Programs and offices should not create icons on their own. Please see OEA to have an icon created.

Partnerships AgricultureAmericaTools & ResourcesStreamlining Programs/ Cutting Red Tape

Innovation

Broadband/ReConnect Water Utilities

Hospital

Electric Utlilities

Rural Business

E-connectivity

Main Street

Collateral Materials

Lorem Ipsum Dolor Sin Est Consequid

Letter Sized Report Cover Template

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam scelerisque, tellus ac vulputate venenatis, tellus justo consequat magna, cursus blandit nisi neque in risus. Curabitur ac cursus dolor. Pellentesque dapibus purus at dictum condimentum. Phasellus cursus justo sed accumsan pulvinar. Phasellus eget neque accumsan, porttitor nibh quis.

Ipsum dolor sit amet, consectetur adipiscing elit. Etiam scelerisque, tellus ac vulputate venenatis, tellus justo consequat magna, cursus blandit nisi neque in risus. Curabitur ac cursus dolor. Pellentesque dapibus purus at dictum condimentum. Phasellus cursus justo sed accumsan pulvinar. Phasellus eget neque accumsan, porttitor nibh quis.

6 | USDA Rural Development 2018 Performance Report | 7

Lorem Ipsum Dolor Sit Amet Estoy Elit Cursus Ligua Ac Cursus. Lorem Ipsum Dolor Sit Amet

Estoy Elit Cursus

Curabitur ac cursus dolor. Pellentesque dapibus purus at dictum condimentum. Phasellus cursus justo sed accumsan pulvinar. Phasellus eget neque accumsan, porttitor nibh quis Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam scelerisque, tellus ac vulputate venenatis, tellus justo consequat magna, cursus blandit nisi neque in risus.

6 | USDA Rural Development 2018 Performance Report | 7

Lorem Ipsum Sit Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam scelerisque, tellus ac vulputate venenatis, tellus justo consequat magna, cursus blandit nisi neque in risus. Curabitur ac cursus dolor.

Pellentesque dapibus purus at dictum condimentum. Phasellus cursus justo sed accumsan pulvinar.

Phasellus eget neque accumsan, porttitor nibh quis Curabitur ac cursus dolor. Pellentesque dapibus purus at dictum condimentum.

Phasellus cursus justoaccumsan.

Acca temp Oreiunt 73%

UmfugaRitaturest

Tus ium

Aut qui core

Dolro Quaminte

Aut core henecus

Letter Sized Report Template

3-panel Brochure Template

Lorem Ipsum Dolor Sit Amet Estoy Elit Cursus

Nequi occae quo consedi

Conem eius corepro volorestecum quam rerum facipis cuptae ped magnite mpelluptam remporempore magnit eum ex et is sim suntum quatemp orerfer spedissit qui sedis quo doluptam verfere pellanient volesti nimolup tatusam liqui dolo blam fuga. Equisquas adiciam, sitinctio te cus sectotas simil eum hillaudit odit, volora volut.

Velis accum aliquam ad ut que vel moloruntiis rae.

Lorpos aciatus at liaeres trumquodi untest, corem

Adipid quae maximus daeprae anihitatur atiur?

Edit velloribus alitis as volore nos quaectatur molor most quiditas derovid erum que vere, quidem volorae ptatur aut velliquis in cor magnitasi tor saeperem volupis est volor autem ipitio. Ut qui ut eos expla volore, simolec essunt laboribus et etur.

Faccupturios dolendisit

Veliquae lantius, nos nobitatemqui ipiet maior simperi aspeliq uiatiam, nosam la saperum nes vera comnis molut adipis et vernam, sequis andi quam quae enimped quibusam, qui nienecum res ad ut oditaeruptat quunt ma as dit labor sus dolum exceper ferferempor restota eritentur?

• Qui omnim sed que etum aut idignim agnihil inum quidenis modiam,

• Ommolupienis es aut utatem faccullaut eturion et dolorum aut alibus aut la volo mo

• Volorem faccus suntem. Obit ium ium sollori orporenim rem que doluptam, quiation res dolor simost acepeli quatam fuga.

“Duis autem vel eum iriure dolor in henden rerit in vu lpu tate velit esse illum ne nulla facilisi. Ecusantia venestorum quos sime eosseque re nim fugit ut quam, qui quae lat la qui alibus nimo.”

fugiati nctatet eum autempo repelit eostibu scipsae voluptus aspit aut occus. Lest, exerit apeles es quam rehenis adis nullabore, omni inissitionet adi sunt ad que ra volupta destinciusam rernatur?

Omnissunt ut offic tem cus eius.

Nobisque pro etument. Hendi doluptatus dolut eicte nam ipsustis aceribusam commolorro bla velit licae lam natust, volendandis iligent hit, sitiand aeritat uriam, que pe sundae moluptatur si a corem es niet.

Lorem Dolor Sit Amet Estoy

Together, America Prospers

Information on all USDA Rural Development programs is available online or from the office serving your area.

rd.usda.gov

(800) 670-6553 (toll free)

USDA is an equal opportunity provider, employer, and lender.

PA-XXXX | Month 20XX

Faccupturios dolendisit veliquae lantius, nos nobitatemqui ipiet maior simperi aspeliq uiatiam, nosam la saperum nes vera comnis molut adipis et vernam, sequis andi quam quae enimped quibusam, qui nienecum res ad ut oditaeruptat.

Laying the Foundations for Prosperity:

Utility and e-Connectivity Infrastructure

Equisquas adiciam sitinctio te cus sectotas simil eum hillaudit odit

Velis accum aliquam ad ut que vel moloruntiis rae.

Lorpos aciatus at liaeres trumquodi untest, corem fugiati nctatet eum autempo repelit eostibu scipsae voluptus aspit aut occus. Lest, exerit apeles es quam rehenis.

Omnissunt ut offic tem cus eius.

Nobisque pro etument. Hendi doluptatus dolut eicte nam ipsustis aceribusam commolorro bla velit licae lam natust, volendandis iligent hit, sitiand aeritat uriam, que pe sundae moluptatur si a corem es niet viducias aliquis sinis quehealth and safety hazards.

Adipid quae maximus daeprae anihitatur atiur?

Edit velloribus alitis as volore nos quaectatur molor most quiditas derovid erum que vere, quidem volorae ptatur aut velliquis in cor magnitasi tor saeperem volupis est volor autem ipitio. Ut qui ut eos expla volore, simolec essunt laboribus et etur.

Faccupturios dolendisit

Veliquae lantius, nos nobitatemqui ipiet maior simperi aspeliq uiatiam, nosam la saperum nes vera comnis molut adipis et vernam, sequis andi quam quae enimped quibusam, qui nienecum res ad ut oditaeruptat quunt ma as dit labor sus dolum exceper ferferempor restota eritentur?

• Qui omnim sed que etum aut idignim agnihil inum quidenis modiam,

• Ommolupienis es aut utatem faccullaut eturion et dolorum aut alibus aut la volo mo

• Volorem faccus suntem. Obit ium ium sollori orporenim rem que doluptam, quiation res dolor simost acepeli quatam fuga.

Nequi occae quo consedi

Conem eius corepro volorestecum quam rerum facipis cuptae ped magnite mpelluptam remporempore magnit eum ex et is sim suntum quatemp orerfer spedissit qui sedis quo doluptam verfere pellanient volesti nimolup tatusam liqui dolo blam fuga. Equisquas adiciam, sitinctio te cus sectotas simil eum hillaudit odit, volora volut.

Evel ipsum, sum volentium Velis accum aliquam ad ut que vel moloruntiis rae.

Lorpos aciatus at liaeres trumquodi untest, corem fugiati nctatet eum autempo repelit eostibu scipsae voluptus aspit aut occus. Lest, exerit apeles es quam rehenis adis nullabore, omni inissitionet adi sunt ad que ra volupta destinciusam rernatur?

Omnissunt ut offic tem cus eius.

Nobisque pro etument. Hendi doluptatus dolut eicte nam ipsustis aceribusam commolorro bla velit licae lam natust, volendandis iligent hit, sitiand aeritat uriam, que pe sundae moluptatur si a corem es niet viducias aliquis sinis quehealth and safety hazards.

Faccupturios dolendisit veliquae lantius, nos nobitatemqui ipiet maior simperi aspeliq uiatiam, nosam la saperum nes vera comnis molut adipis et vernam, sequis andi quam quae enimped quibusam, qui nienecum res ad ut oditaeruptat.

Lorem Dolor Sit Amet Estoy

Together, America Prospers

Information on all USDA Rural Development programs is available online or from the office serving your area.

rd.usda.gov

(800) 670-6553 (toll free)

USDA is an equal opportunity provider, employer, and lender.

PA-XXXX | Month 20XX

Nequi occae quo consedi

Conem eius corepro volorestecum quam rerum facipis cuptae ped magnite mpelluptam remporempore magnit eum ex et is sim suntum quatemp orerfer spedissit qui sedis quo doluptam verfere pellanient volesti nimolup tatusam liqui dolo blam fuga. Equisquas adiciam, sitinctio te cus sectotas simil eum hillaudit odit, volora volut.

Evel ipsum, sum volentium

Velis accum aliquam ad ut que vel moloruntiis rae.

Lorpos aciatus at liaeres trumquodi untest, corem fugiati nctatet eum autempo repelit eostibu scipsae voluptus aspit aut occus. Lest, exerit apeles es quam rehenis adis nullabore, omni inissitionet adi sunt ad que ra volupta destinciusam rernatur?

Omnissunt ut offic tem cus eius.

Nobisque pro etument. Hendi doluptatus dolut eicte nam ipsustis aceribusam commolorro bla velit licae lam natust, volendandis iligent hit, sitiand aeritat uriam, que pe sundae moluptatur si a corem es niet viducias aliquis sinis quehealth and safety hazards.

Optatium adipid quae maximus daeprae anihitatur atiur?

Edit velloribus alitis as volore nos quaectatur molor most quiditas derovid erum que vere, quidem volorae ptatur aut velliquis in cor magnitasi tor saeperem volupis est volor autem ipitio. Ut qui ut eos expla volore, simolec essunt laboribus et etur.

Faccupturios dolendisit

Veliquae lantius, nos nobitatemqui ipiet maior simperi aspeliq uiatiam, nosam la saperum nes vera comnis molut adipis et vernam, sequis andi quam quae enimped quibusam, qui nienecum res ad ut oditaeruptat quunt ma as dit labor sus dolum exceper ferferempor restota eritentur?

• Qui omnim sed que etum aut idignim agnihil inum quidenis modiam,

• Ommolupienis es aut utatem faccullaut eturion et dolorum aut alibus aut la volo mo

• Volorem faccus suntem. Obit ium ium sollori orporenim rem que doluptam, quiation res dolor simost acepeli quatam fuga.

4-panel Brochure Template

Who may apply for this program?

Eligible borrowers include:

• Public bodies

• Community-based nonprofit corporations

• Federally recognized Tribes

What does this program do?

This program provides affordable funding to develop essential community facilities in rural areas. An essential community facility is defined as a facility that provides an essential service to the local community for the orderly development of the community in a primarily rural area, and does not include private, commercial or business undertakings.

Community Facilities Direct Loan & Grant

What is an eligible area?

Rural areas including cities, villages, townships and towns including Federally Recognized Tribal Lands with no more than 20,000 residents according to the latest U.S. Census Data are eligible for this program.

How may funds be used?

Funds can be used to purchase, construct, and/or improve essential community facilities, purchase equipment and pay related project expenses.

Examples of essential community facilities include:

• Healthcare facilities such as hospitals, medical clinics, dental clinics, nursing homes or assisted living facilities

• Public facilities such as town halls, courthouses, airport hangars or street improvements

• Community support services such as child care centers, community centers, fairgrounds or transitional housing

• Public safety services such as fire departments, police stations, prisons, police vehicles, fire trucks, public works vehicles or equipment

• Educational services such as museums, libraries or private schools

• Utility services such as telemedicine or distance learning equipment

• Local food systems such as community gardens, food pantries, community kitchens, food banks, food hubs or greenhouses

For a complete list see Code of Federal Regulations

7 CFR, Part 1942.17(d) for loans;

7 CFR, Part 3570.62 for grants.

What kinds of funding are available?

• Low interest direct loans

• Grants

• A combination of the two above, as well as our loan guarantee program. These may be combined with commercial financing to finance one project if all eligibility and feasibility requirements are met.

Information Sheet Template rd.usda.gov

USDA is an equal opportunity provider, employer, and lender.

Folder Template

End Slide

• Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec a sollicitudin mi.

• Proin magna justo, pharetra et metus vitae, dignissim ullamcorper nisl.

• Nam diam nisl, aliquam at commodo eget, faucibus nec felis. Suspendisse potenti. Curabitur eget tellus ac neque viverra facilisis.

• Aenean tincidunt maximus ante malesuada iaculis. Vestibulum ut ornare velit.

Praesent non erat diam.

Text Page Option 3

Title Page Divider Option 1 Subtitle Goes Here

Title Page Divider Option 2 Subtitle Goes Here

“Insert a full page photo and quote or callout here.”

Title Page Option 1 Subtitle Goes Here

Title Page Option 1 Subtitle Goes Here

Text Page Option 1

• Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec a sollicitudin mi.

• Proin magna justo, pharetra et metus vitae, dignissim ullamcorper nisl.

• Nam diam nisl, aliquam at commodo eget, faucibus nec felis. Suspendisse potenti. Curabitur eget tellus ac neque viverra facilisis.

• Aenean tincidunt maximus ante malesuada iaculis. Vestibulum ut ornare velit.

Praesent non erat diam.

Image Page Option 1

• Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec a sollicitudin mi.

• Proin magna justo, pharetra et metus vitae, dignissim ullamcorper nisl.

• Nam diam nisl, aliquam at commodo eget, faucibus nec felis. Suspendisse potenti.

• Curabitur eget tellus ac neque viverra facilisis.

Aenean tincidunt maximus ante malesuada iaculis.

Vestibulum ut ornare velit. Praesent non erat diam.

Image Page Option 2

• Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec a sollicitudin mi.

• Proin magna justo, pharetra et metus vitae, dignissim ullamcorper nisl.

• Nam diam nisl, aliquam at commodo eget, faucibus nec felis. Suspendisse potenti.

• Curabitur eget tellus ac neque viverra facilisis.

Aenean tincidunt maximus ante malesuada iaculis.

Vestibulum ut ornare velit. Praesent non erat diam.

Title Page Option 2 Subtitle Goes Here

Title Page Option 2 Subtitle Goes Here

• Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec a sollicitudin mi.

• Proin magna justo, pharetra et metus vitae, dignissim ullamcorper nisl.

• Nam diam nisl, aliquam at commodo eget, faucibus nec felis. Suspendisse potenti. Curabitur eget tellus ac neque viverra facilisis.

• Aenean tincidunt maximus ante malesuada iaculis. Vestibulum ut ornare velit.

Praesent non erat diam.

Text Page Option 2

PowerPoint Template

Banner Template

NewScan Sample

2018 Performance Highlights USDA Rural Development

This is crucial to maintain America’s competitive edge and to help raise up all Americans

Building Strong Reliable Infrastructure

Our Programs Address Real Challenges

58%25%

1 IN 41 IN 6

INVESTED IN RURAL DISTANCE

LEARNING & TELEMEDICINE

$39M$3.4B

INVESTED IN

DISTRESSED COMMUNITIES

$270M

INCREASED FUNDING TO DISTRESSED

COMMUNITIES FROM 2017

IN THE LAST TWO

YEARS, USDA RURAL

DEVELOPMENT LEVERAGED

$16.7B

FROM OUTSIDE SOURCES TO

BENEFIT RURAL PROJECTS

RURAL HOMES AND BUSINESSES

RECEIVED HIGH-SPEED E-CONNECTIVITY

45K+

IN 2018

INTERNATIONALLY

IN INFRASTRUCTURE

AMERICA IS RANKED

14th

AMERICANS LIVE IN

DISTRESSED AREAS

LIVE IN DISTRESSED

RURAL COMMUNITIES

HIGHER MORTALITY RATE

IN DISTRESSED COMMUNITIES

OF PEOPLE IN DISTRESSED

COMMUNITIES WITH A

HIGH SCHOOL DEGREE ONLY

Helping Millions of Rural Americans Receive Essential Upgrades

Electric Systems

Distance Learning & Telemedicine

Water & Wastewater

Other Community Infrastructures

Improving quality of life for rural Americans with financing, tools and resources

Streamlining four guaranteed lending programs into one common process

Creating partnerships with the Small Business Administration and other federal agencies to increase access to capital in rural America

Investing in Community Infrastructure

Together, America Prospers

7M 4.6M

3M 1.2M

RURAL HOUSEHOLDS WITHOUT RELIABLE

HIGH-SPEED E-CONNECTIVITY

INVESTING TO REACH

19.2M

Rural America's Partner to Drive Growth and Innovation

Infographic Sample

USDA is an equal opportunity provider, employer, and lender.

We are listening and want to hear from you!

May 15 to June 26, 2019

? Questions?

Contact OPM with any questions at evag@opm.gov or email FPAC at

WorkforceEngagement@usda.gov.

Federal Employee Viewpoint Survey (FEVS)

Informational Poster Template

Masthead Template

Height of the masthead should be 1" tall.

A7 Note Cards and Envelopes Template rd.usda.gov

Together, America Prospers

1400 Independence Avenue, SW Washington, DC 20250 rd.usda.gov

Together, America Prospers

Note Card

State Envelope Back

National Envelope Front

National Envelope Back

2020 Public Service Recognition Week

We are honored to have employees who are committed to serving rural America. Thank you.

Together, America Prospers

Name, Title Name, Title

John Smith

Certificate Template

Rural America’s Partner to Fund Clean & Reliable Water

DO use color blocks to create clear space for logos and type elements.

DO use white rules to add separation between color blocks and photos when blocks are above and below photos.

DO change color themes to give materials variety.

DO NOT add gradients on top of photos to create clear space for logos to be placed.

DO select photos with clear space for logos to be placed or darken areas of photos with simple backgrounds to ensure legibility of the logo.

DO use the available templates for cover treatments and banners to create a unified suite of materials.

DO NOT use the super graphic in a way that overpowers the photography.

DO NOT use clip art or icons for cover treatments

Collateral Materials Do’s and Don’ts

Together, America Prospers USDA is an equal opportunity provider, employer, and lender.

Together, America Prospers USDA is an equal opportunity provider, employer, and lender.

Together, America Prospers USDA is an equal opportunity provider, employer, and lender.

Rural America’s Partner in Prosperity

Rural America’s Partner to Grow Small Business

Rural America’s Partner to Expand Broadband Access