_578-26_Pricing_Document__578Pricing__1_.xlsx

XLSX spreadsheet 81 KB Posted

Attached to
Competitive Selection OH|DOT57826-1
Contract number
DOT57826-1
Issued by
Ohio

About this file

The document is a pricing and cost proposal spreadsheet for a marketing-related contract with the Oregon Department of Transportation (ODOT) prepared by MurphyEpson, Inc. The spreadsheet appears to be a detailed cost proposal for a specific Request for Proposal (RFP) dated February 2021, with a proposal date of 10/2/25, covering marketing, stakeholder engagement, and website development services for transit agencies.

The contract involves three primary tasks with defined labor rates across multiple staff positions, including Principal Creative Director ($350/hour), Senior Project Manager ($200/hour), Senior Art Director ($185/hour), and others. The total known tasks encompass 566 hours with a total cost of $100,206, which includes direct labor costs ($98,410), direct costs ($1,796), and no overhead or additional fees. The proposal notes that costs reflect an average across transit agencies, with flexibility to tailor budgets specifically to ODOT Transit team needs. The document includes provisions for both known and potential future tasks, though the future tasks section is currently unpopulated.

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File Type Posted
578-26.pdf PDF
578-26_Score_Sheet.xlsx XLSX spreadsheet
Signature.pdf PDF
_578-26_Marketing_Support__Affirmation_and_Disclosure.pdf PDF
251002_ME_ODOT_Transit_Technical_Proposal_2.pdf PDF

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Labor Rates_Cost Proposal

RFP: MarketingCOST PROPOSAL SUMMARY*Version:
Feb 2021RFP: MarketingPROPOSAL COST SUMMARYVersion:
Feb 2021RFP: MarketingDIRECT COSTSVersion:

Feb 2021

Consultant:MurphyEpson, Inc.Consultant:MurphyEpson, Inc.Consultant:MurphyEpson, Inc.
Agreement No.Agreement No.0State Average Overhead Rate0.00%Agreement No.0Mileage

tc={E92F1BAE-17FA-4BBC-AC43-CE0423209E15}: [Threaded comment]

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Comment:

Insert direct cost category (e.g.: mileage, airfare, printing/copies, rental car, etc.)PrintingWebsite Fees (Hosting, Domain, Insurance, Maintenance and SecurityTotal
Modification No.Modification No.0Consultant Overhead Rate:0.00%

tc={5F176C5F-5E77-4D5C-8040-05720EA7F21B}: [Threaded comment]

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Comment:

Complete as a percentage rateModification No.0
PID No.Assigned Staff Positions & Associated RatesPID No.0Cost of Money:0.00%

tc={953A55F2-FC43-4D27-9524-DAD905EC8290}: [Threaded comment]

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Comment:

Complete as a percentage rate, for example 0.08%PID No.0
Proposal Date10/2/25ExampleProposal Date10/2/25Net Fee Percentage:0%

tc={D90B5E0A-388E-47A3-B38C-07D51FC3F9BE}: [Threaded comment]

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Complete as a percentage that goes no higher than 11.0%Proposal Date10/2/25
Staff PositionPrincipalCreative DirectorSenior Project ManangerSenior Art DirectorPhotographerDeputy Project Manager
(Sharp-Point)Web Development ManagerContract ManagerTotalNo. of UnitsAverage HourlyTotalLaborOverheadCost ofDirectSubconNetTotalDirect Cost Category:
Task DescriptionDirect Labor Rate$350.00$200.00$185.00$160.00$250.00$205.00$150.00$130.00HoursCostTask DescriptionRateHoursCostsCostsMoneyCostsCostsFeeCostTask DescriptionUnit Cost:$0.58

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Insert unit cost related to the direct cost category tc={5F176C5F-5E77-4D5C-8040-05720EA7F21B}: [Threaded comment]

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Complete as a percentage rate tc={953A55F2-FC43-4D27-9524-DAD905EC8290}: [Threaded comment]

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Complete as a percentage rate, for example 0.08% tc={D90B5E0A-388E-47A3-B38C-07D51FC3F9BE}: [Threaded comment]

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Comment:

Complete as a percentage that goes no higher than 11.0%$1.00$800.00
AUTHORIZED TASKS:AUTHORIZED TASKS:AUTHORIZED TASKS:
Known TasksKnown TasksKnown Tasks
Staff HoursUnitsUnitsUnitsUnitsUnitsUnitsUnitsUnitsUnits$
Task 1: MarketingTOTAL Task 14128080163206230$38,740Task 1: Marketing$168.43230$38,740$0$0.00$100$0$0$38,840.00Task 1: Marketing100$100.00

Task 2: Stakeholder Engagement TOTAL Task 2 4 12 80 40 0 50 0 6 192 $36,030 Task 2: Stakeholder Engagement $187.66 192 $36,030 $0 $0.00 $896 $0 $0 $36,926.00 Task 2: Stakeholder Engagement 1200 200 $896.00

Task 3: Website Development TOTAL Task 3 4 4 16 16 0 8 90 6 144 $23,640 Task 3: Website Development $164.17 144 $23,640 $0 $0.00 $800 $0 $0 $24,440.00 Task 3: Website Development 1 $800.00

TOTAL Known Tasks122817613616909018000566$98,410TOTAL Known Tasks$173.87566$98,410$0$0.00$1,796$0$0$100,206.00TOTAL Known Tasks12003000000000$1,796.00
.
* NOTE: The cost proposal reflects the average cost per transit agency across all three tasks, with the understanding that needs may vary, so MurphyEpson will collaborate with the ODOT Transit team to tailor budgets accordingly.
Unknown TasksUnknown TasksUnknown Tasks
Task 1:Task 1:Task 1:
Subtask 1:0$0Subtask 1:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 1:$0.00
Subtask 2:0$0Subtask 2:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 2:$0.00
Subtask 3:0$0Subtask 3:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 3:$0.00
TOTAL Task 100000000000$0TOTAL Task 1ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00TOTAL Task 1000000000$0.00
Task 2:Task 2:Task 2:
Subtask 1:0$0Subtask 1:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 1:$0.00
Subtask 2:0$0Subtask 2:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 2:$0.00
Subtask 3:0$0Subtask 3:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 3:$0.00
TOTAL Task 200000000000$0TOTAL Task 2ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00TOTAL Task 2000000000$0.00
Task 3:Task 3:Task 3:
Subtask 1:0$0Subtask 1:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 1:$0.00
Subtask 2:0$0Subtask 2:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 2:$0.00
Subtask 3:0$0Subtask 3:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 3:$0.00
TOTAL Task 300000000000$0TOTAL Task 3ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00TOTAL Task 3000000000$0.00
Task 4:Task 4:Task 4:
Subtask 1:0$0Subtask 1:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 1:$0.00
Subtask 2:0$0Subtask 2:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 2:$0.00
Subtask 3:0$0Subtask 3:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 3:$0.00
TOTAL Task 400000000000$0TOTAL Task 4ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00TOTAL Task 4000000000$0.00
Task 5:Task 5:Task 5:
Subtask 1:0$0Subtask 1:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 1:$0.00
Subtask 2:0$0Subtask 2:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 2:$0.00
Subtask 3:0$0Subtask 3:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 3:$0.00
TOTAL Task 50000000000TOTAL Task 5ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00TOTAL Task 5000000000$0.00

Total - Unknown Tasks 0 0 0 0 0 0 0 0 0 0 0 $0.00 Total - Unknown Tasks ERROR:#DIV/0! 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Total - Unknown Tasks 0 0 0 0 0 0 0 0 0 $0.00

Future Tasks SectionFuture Tasks SectionFuture Tasks Section
Task NameTask NameTask Name
Subtask 1:0$0Subtask 1:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 1:$0.00
Subtask 2:0$0Subtask 2:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 2:$0.00
Subtask 3:0$0Subtask 3:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 3:$0.00
TOTAL00000000000$0TOTALERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00TOTAL000000000$0.00
Task NameTask NameTask Name
Subtask 1:0$0Subtask 1:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 1:$0.00
Subtask 2:0$0Subtask 2:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 2:$0.00
Subtask 3:0$0Subtask 3:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 3:$0.00
TOTAL00000000000$0TOTALERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00TOTAL000000000$0.00
Task NameTask NameTask Name
Subtask 1:0$0Subtask 1:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 1:$0.00
Subtask 2:0$0Subtask 2:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 2:$0.00
Subtask 3:0$0Subtask 3:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 3:$0.00
TOTAL00000000000$0TOTALERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00TOTAL000000000$0.00
Task NameTask NameTask Name
Subtask 1:0$0Subtask 1:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 1:$0.00
Subtask 2:0$0Subtask 2:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 2:$0.00
Subtask 3:0$0Subtask 3:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 3:$0.00
TOTAL00000000000$0TOTALERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00TOTAL000000000$0.00
Task NameTask NameTask Name
Subtask 1:0$0Subtask 1:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 1:$0.00
Subtask 2:0$0Subtask 2:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 2:$0.00
Subtask 3:0$0Subtask 3:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 3:$0.00
TOTAL00000000000$0TOTALERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00TOTAL000000000$0.00
Task NameTask NameTask Name
Subtask 1:0$0Subtask 1:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 1:$0.00
Subtask 2:0$0Subtask 2:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 2:$0.00
Subtask 3:0$0Subtask 3:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 3:$0.00
TOTAL00000000000$0TOTALERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00TOTAL000000000$0.00

Total - Future Tasks 0 0 0 0 0 0 0 0 0 0 0 $0.00 Total - Future Tasks ERROR:#DIV/0! 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Total - Future Tasks 0 0 0 0 0 0 0 0 0 $0.00

Future Tasks SectionFuture Tasks SectionFuture Tasks Section
Task NameTask NameTask Name
Subtask 1:0$0Subtask 1:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 1:$0.00
Subtask 2:0$0Subtask 2:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 2:$0.00
Subtask 3:0$0Subtask 3:ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00Subtask 3:$0.00
TOTAL00000000000$0TOTALERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00TOTAL000000000$0.00

Total - Future Tasks 0 0 0 0 0 0 0 0 0 0 0 $0.00 Total - Future Tasks ERROR:#DIV/0! 0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 Total - Future Tasks 0 0 0 0 0 0 0 0 0 $0.00

TOTAL AUTHORIZED PARTS TOTAL AUTHORIZED PARTS $173.87 566 $98,410.00 $0.00 $0.00 $1,796.00 $0.00 $0.00 $100,206.00

IF-AUTHORIZED TASKS: IF-AUTHORIZED TASKS: IF-AUTHORIZED TASKS:

TOTAL IF-AUTHORIZED PARTS TOTAL IF-AUTHORIZED PARTS

GRAND TOTAL GRAND TOTAL

Insert direct cost category (e.g.: mileage, airfare, printing/copies, rental car, etc.)

Complete as a percentage rate

Complete as a percentage rate, for example 0.08%

Complete as a percentage that goes no higher than 11.0%

Insert unit cost related to the direct cost category

&9&P of &N

Instructions for Completion Instructions for Completing the Cost Proposal Summary

StepsDescriptionNotes
Step 1:Input prime consultant firm's name in the highlighted B2 cell - Consultant
Step 2:In the highlighted cells D7 through M7, input the prime consultant's staff position names who would be participating in the contract should the consultant be selected. Any important subconsultant staff positions may be included. Additional columns may be added as necessary.
Step 3:In the highlighted cells D8 through M8, input the prime consultant's staff position direct labor rate associated with the position name directly above. Any important subconsultant staff position's direct labor rate may be included and additional columns may be added as necessary.IMPORTANT: The direct labor rates proposed will be binding with the selected consultant.
Step 4:Complete the Known Tasks with proposed task hours per staff position from the prime consultant's firm or team of firms. Use the amount of average hours ODOT has provided for these known tasks.The Known Tasks are comprised of the tasks ODOT expects to include in the contract. The task amounts proposed by the consultant will be used for comparison purposes only and will not be final task orders with the selected contractor.
Step 5:In the highlighted X4 cell, input the prime consultant's overhead rate expressed as a percentage.
Step 6:In the highlighted X5 cell, input the prime consultant's cost of money rate expressed as a percentage.
Step 7:In the highlighted X6 cell, input the prime consultant's net fee (profit) rate expressed as a percentage.The net fee has been set as a maximum of 11% for this contract.
Step 8:In the highlighted cells AF3 through AN3, input the prime consultant's direct cost category name (ex: airfare, mileage, printing/copies, rental car, etc.)
Step 9:In the highlighted cells AF8 through AN8, input the prime consultant's unit cost rate associated with the direct cost category directly above.
Step 10:Complete the Direct Costs with proposed amounts per category from the prime consultant's firm or team of firms.

Information for use Version: Sept. 2016

SUMMARY OF STEPS

SUMMARY OF STEPS
ERROR:#REF!RFP: Marketing
Consultant:MurphyEpson, Inc.
Agreement No.0
Modification No.0
PID No.0
Proposal Date10/2/25
Average HourlyTotalLaborOverheadCost ofDirectSubconNetTotal
RateHoursCostsCostsMoneyCostsCostsFeeCost
AUTHORIZED TASKS:
Known Tasks
$173.87566$98,410$0$0$1,796$0$0$100,206
Unknown Tasks
ERROR:#DIV/0!0$0$0$0$0$0$0$0
Future Tasks
ERROR:#DIV/0!0$0$0$0$0$0$0$0
Future Tasks
ERROR:#DIV/0!0$0.00$0.00$0.00$0.00$0.00$0.00$0.00
TOTAL AUTHORIZED TASKS
$173.87566$98,410$0$0$1,796$0$0$100,206

IF-AUTHORIZED TASKS:

TOTAL IF-AUTHORIZED TASKS

GRAND TOTAL
* NOTE: The cost proposal reflects the average cost per transit agency across all three tasks, with the understanding that needs may vary, so MurphyEpson will collaborate with the ODOT Transit team to tailor budgets accordingly.

&"Arial,Bold"&18SUMMARY OF STEPS

&F &9&P of &N &D

Narratives

ERROR:#REF!RFP: MarketingConsultantODOTLPAIf-Authorized
Consultant:MurphyEpson, Inc.
Agreement No.0
Modification No.0
PID No.0
Proposal Date10/2/25
Task DescriptionNarrative
Copy task in scope from the Labor Rates_Cost Proposal TabXXXXAdd Narratives as needed here

Microsoft_Word_97_-_2003_Document.doc Information for Use of Spreadsheet

The intent of the spreadsheet(s) is to help guide ODOT and a Consultant in the development of a fair and reasonable fee for a specific project Scope of Services. The generic list was generated from items as outlined in the PDP process (may not be all inclusive). The list can be altered by adding additional activities as needed to comply with the Scope, but do not re-numbered tasks from this list.

Comments have been provided for most tasks in the Labor Rates_Cost Proposal tab describing the work typically required for that task. View the comments by hovering on the name of the task in column A/B. For further information on the work to be included in the proposed hours, also see the ODOT “Consultant Fee Estimation Guidance”.

The Narratives tab is to be used to provide additional detail on the work to be included in each task specific to the project such as number of sheets, plan scales, number of meetings, etc. An “X” should be placed in the ODOT/Consultant/LPA column based on who is responsible, and if the task is if-authorized. The intent of this tab is for it to be included as an attachment to the Scope of Services document.

Sample formulas have been provided in Section 1.1 of the Labor Rates_Cost Proposal tab for information only. ODOT does not warrant the formulas of the spreadsheet. It is the Consultant’s responsibility to check and verify all cells for accuracy (both in content and formula).

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