Marketing Support

The Ohio Department of Transportation (ODOT) Indefinite Delivery Vehicle (IDV) 578-26 provides comprehensive marketing support services for transit agencies across Ohio. The contract encompasses a wide range of marketing and communication services, including logo design, marketing campaigns, advertising (print, radio, social media), promotional video creation, event planning, and stakeholder engagement. Specifically, the IDV enables transit agencies to procure targeted services such as communications audits, branding package development, website redesign, and strategic marketing support. The contract is designed to assist over 100 transit agencies in enhancing their marketing and communication capabilities, with a focus on improving service visibility and stakeholder engagement.

The IDV is awarded to MurphyEpson Inc. through a competitive selection process and will run from October 23, 2025, to June 30, 2027. The contract is structured as an Indefinite Delivery, Indefinite Quantity (IDIQ) task-based, cost reimbursement agreement funded by Federal Transit Administration (FTA) dollars. While the total contract value is not explicitly stated, the proposal indicates potential task-based allocations of up to $200,000, with individual tasks ranging from $20,000 to $40,000 per agency. The contract covers the entire state of Ohio and includes provisions for two project rounds: September 2025 to June 2026 and July 2026 to June 2027. MurphyEpson Inc. will be supported by subcontractors Apps by John, LLC and Sharp-Point, ensuring comprehensive service delivery across the state.