2026-27_RFP_Stadium_Investment_Deck.pdf

STADIUM INVESTMENT OPTIONS

2 0 2 6 - 2 0 2 7

ONE STOP SOLUTION FOR YOUR BUSINESS

PREMIUM EXPERIENCES

HISTORIC IMPACTICONIC PARTNERSHIP

PREMIUM SEATING

BENEFITS OF PREMIUM SEATING

PREMIUM FOOTBALL TICKETS

USE FOR BUSINESS DEVELOPMENT, STAFF RETENTION, VENDOR

APPRECIATION AND PERSONAL USE

FIRST RIGHT TO PURCHASE TICKETS

ADDITIONAL ROSE BOWL STADIUM EVENTS

EXCLUSIVE ACCESS TO PREMIUM SEATING EVENTS

BUSINESS MIXERS, WATCH PARTIES, AND MORE…

CHAMPIONS TAILGATE ACCESS

VIP PRE-GAME HOSPITALITY FOR EACH FOOTBALL GAME –

FOOD, DRINKS, TAILGATE TALK AND MORE…

DEDICATED PREMIUM SALES & SERVICE TEAM

ACCESSIBLE TO HELP YOUR TEAM REACH THEIR GOALS IN A

PREMIUM WAY!

SEATING OPTIONS

CLUB SEAT AMENITIES

AIR-CONDITIONED CLUB LOUNGE ACCESS

ALL-INCLUSIVE FOOD AND NON-ALCOHOLIC BEVERAGES

FULL BARS FOR PURCHASE OF ALCOHOL THROUGHOUT THE

CLUB SEATING LEVELS

PRIVATE RESTROOMS

COMPLIMENTARY VIP PARKING PASS FOR EVERY (4) CLUB

SEATS

OUTDOOR, COVERED SEATING WITH EXTRA-WIDE,

CUSHIONED SEATS

36”- 40” OF LEGROOM --- ALMOST 50% MORE SPACE THAN

LOWER BOWL SEATING

CLUB SEATING OPTIONS

COMBINATION

UCLA Home Games & Rose Bowl Game

UCLA ONLY

UCLA Home Games

ROSE BOWL GAME ONLY

Rose Bowl Game

SUITE AMENITIES

PRIVATE, GAME DAY SPACE FOR YOUR GROUP

16 – 24 TICKETS (DEPENDENT ON SUITE LOCATION)

FOUR (4) – SIX (6) GUEST PASSES

COMPLIMENTARY VIP PARKING PASSES

EXTRA-WIDE, CUSHIONED EXTERIOR SEATS WITH CUP HOLDERS

PERSONALIZE YOUR CATERING EXPEREINCE --- NO FOOD AND

BEVERAGE MINIMUMS

SUITE CATERING ATTENDANT TO HANDLE ALL GAME DAY FOOD

AND BEVERAGE NEEDS

FLAT-SCREEN TELEVISION WITH IN-HOUSE FEED AND CABLE

CHANNELS

SUITE OPTIONS

UCLA Home Games & Rose Bowl Game (16)-Person Suite (24)-Person Suite

UCLA ONLY

UCLA Home Games (16)-Person Suite (24)-Person Suite

ROSE BOWL GAME ONLY

Rose Bowl Game (16)-Person Suite (24)-Person Suite

LOGE BOX AMENITIES

FOUR (4)-PERSON PRIVATE TABLE WITH PERSONAL TV

MOST EXCLUSIVE LOUNGE IN THE STADIUM

ACCESS TO AIR-CONDITIONED, 4,000 SQ. FT. LOGE

LOUNGE, LOCATED ON THE 50-YARD LINE WITH TABLE

SEATING FOR DINING AND LEATHER LOUNGE

FURNITURE

ALL-INCLUSIVE FOOD AND NON-ALCOHOLIC

BEVERAGES

FULL BAR, INCLUDING BOTTLE SERVICE AVAILABLE

COMPLIMENTARY VIP PARKING PASSES

PRIVATE RESTROOMS

LOGE BOX OPTIONS

UCLA Home Games & Rose Bowl Game (4)-Person Box

SPONSORSHIP

BENEFITS OF SPONSORSHIP

IP RIGHTS

RIGHTS TO USE THE ROSE BOWL STADIUM AND MARKS

SIGNAGE WITHIN THE STADIUM

BRANDING ON SIGNAGE ON THE CONCOURSE AND INSIDE THE

VENUE THAT IS DISPLAYED DURING EVENTS

MARKETING & PROMOTIONAL OPPORTUNITIES

INCLUSIONG ON PRINT, DIGITAL AND SOCIAL MEDIA CHANNELS,

ON-SITE ACITVATIONS, SAMPLING, RADIO

FAN FEST AREAS

OPPORTUNITY TO ACTIVATE IN FAN FEST AREAS DURING UCLA

FOOTBALL AND THE ROSE BOWL GAME

B2B OPPORTUNITIES

NETWORKING AND B2B INTRODUCTIONS

EXCLUSIVE ACCESS & PRIVATE EVENTS

ACCESS TO EXCLUSIVE EVENTS AND OPPORTUNITY TO HOST

PRIVATE EVENTS

IP RIGHTS

THE RIGHT TO USE THE ROSE BOWL STADIUM MARKS

AND LOGOS

THE RIGHT TO UTILIZE PUBLIC STATEMENTS OR

PRESENTATIONS IN ADVERTISING:

“PROUD SPONSOR OF THE ROSE BOWL STADIUM”

“PROUD SPONSOR OF BROOKSIDE GOLF COURSE”

SIGNAGE

PERMANENT RIM SIGNAGE

FASCIA SIGNAGE ON THE PAVILION SIDE OF THE

STADIUM

LED SIGNAGE DURING UCLA FOOTBALL GAMES

SIGNAGE THROUGHOUT THE CONCOURSE

SIGNAGE WITHIN THE RESTROOMS

PRINT AND RADIO OPPORTUNITIES

FULL PAGE IN THE ROSE BOWL STADIUM GUIDE

RADIO SPOTS DURING UCLA FOOTBALL GAMES

RADIO SPOTS DURING THE ROSE BOWL GAME

PREGAME SHOW

LOGO INCLUSION IN OTHER VARIOUS MARKETING

MATERIALS

DIGITAL OPPORTUNITIES

LOGO INCLUSION ON THE ROSEBOWLSTADIUM.COM SITE

SOCIAL MEDIA CAMPAIGNS ON THE ROSE BOWL STADIUM

CHANNELS

INCLUSION ON ROSE BOWL STADIUM EMAILS

FAN 365 RETARGETING PLATFORM TO REACH

FANS THAT HAVE VISITED THE ROSE BOWL

STADIUM WEBSITE

• EMPLOYEE HIRING CAMPAIGN

• SUMMER FOR THE FALL SEASON

• WINTER FOR THE SPRING SEASON

B2B OPPORTUNITIES, TICKETS & EXCLUSIVE EVENTS

BUSINESS TO BUSINESS OPPORTUNITIES

• INTRODUCTIONS TO OTHER JMIS

PARTNERS

• INTRODUCTIONS TO VENDORS

• INTRODUCTION TO OTHER JMIS

PROPERTIES

INCLUSION INTO EXCLUSIVE EVENTS

• CENTURY CLUB PRIOR TO UCLA HOME

GAMES

• JMIS VIP HOSPITALITY PARTY PRIOR

TO THE ROSE BOWL GAME

• SUITE HOSTING

• PRIVATE EVENTS OPPORTUNITIES

TICKETS TO UCLA FOOTBALL AND THE

ROSE BOWL GAME

LEGACY FOUNDATION

THE ROSE BOWL LEGACY FOUNDATION

a 501c3 organization

MISSION: TO PRESERVE, PROTECT AND ENHANCE THE

FUTURE OF THE ROSE BOWL STADIUM AS A NATIONAL

HISTORIC LANDMARK

FOUNDED IN 2010, LEGACY HAS RAISED $80 MILLION+

IN GROSS DONATIONS TO SUPPORT CAPITAL

IMPROVEMENTS, EDUCATIONAL PROGRAMMING,

HISTORICAL RECOGNITION PROJECTS, AND OVERALL

OPERATIONS OF THE FOUNDATION’S NEEDS.

VOLUNTEER-LED BY A BOARD OF DIRECTORS AND

ADVISORY BOARD

THE FOUNDATION HAS GROWN FROM 23 LOCAL DONORS

IN 2015 TO NEARLY 5,000 DONORS NATIONWIDE TODAY.

BENEFITS OF SUPPORTING LEGACY

TAX-DEDUCTIBILITY

PUBLIC RECOGNITION AT THE ROSE BOWL STADIUM

LISTED ON A PLAQUE WITH OTHER LEGACY DONORS

HEARTFELT ASSISTANCE TO A NATIONAL HISTORIC

LANDMARK IN ITS SECOND CENTURY

IN DEC. 2024, LEGACY LAUNCHED THE STADIUM’S FIRST-EVER

CAPITAL CAMPAIGN – A MULTI-YEAR, 8 PROJECT EFFORT TO FUND

KEY REVITALIZATION PROJECTS TO ENHANCE AMERICA’S STADIUM

FOR THE NEXT GENERATION. ANCHORED BY THE NEW SOUTH END

ZONE FIELD CLUB, THE PROJECTS WILL BE COMPLETED UP TO AND

THROUGH THE 2028 OLYMPIC GAMES DEPENDING ON FUNDING.

DIVERSE OPPORTUNITIES TO IMPACT THE FUTURE

YOUR DONATION CAN SUPPORT CAPITAL IMPROVEMENTS,

EDUCATIONAL PROGRAMMING OR A PROJECT TO HIGHLIGHT THE

HISTORICAL SIGNIFICANCE OF THE VENUE

DONOR OPTIONS

A GIFT TO CAPITAL IMPROVEMENTS

THE ROSE BOWL STADIUM CELEBRATED 100 YEARS IN 2022.

WHILE IT REMAINS VIBRANT, MANY KEY IMPROVEMENTS

ARE NEEDED TO CONTINUE VIABILITY FOR GLOBAL EVENTS,

PATRON SAFETY, AND FAN EXPERIENCE ELEMENTS.

A GIFT TO EDUCATION

THE ROSE BOWL INSTITUTE WAS FOUNDED IN 2020 TO

PROVIDE EDUCATION PROGRAMMING TO YOUTH AND

COMMUNITY ROOTED IN KEY ASPECTS OF SPORTS VALUES

SUCH AS SPORTSMANSHIP, LEADERSHIP, CITIZENSHIP,

ETHICS, AND MORE. THE RBI, WHICH IS LED BY A

NATIONALLY-RECOGNIZED ADVISORY BOARD OF CELEBRITY

AND BUSINESS INFLUENCERS, HAS IMPACTED 500,000

YOUTH IN ALMOST ALL 50 STATES AND 30 COUNTRIES.

A GIFT TO HISTORICAL RECOGNITION

THE ROSE BOWL STADIUM IS A WALKING MUSEUM.

DONORS CAN CONTRIBUTE TO KEY SITE ADDITIONS THAT

CELEBRATE ICONIC MOMENTS IN THE VENUE’S LIFELINE

SUCH AS HISTORICAL MARKERS, STATUES, PLAQUES, AND

MORE.

A SOLUTION FOR

YOUR BUSINESS

CUSTOMIZE YOUR SPEND

FOOTBALL

CLUB SEATS

LOGE BOXES

SUITES

IP RIGHTS

SIGNAGE

MARKETING

THANK YOU

M E G A N B U S T I O S | M B U S T I O S @ R O S E B O W L S TA D I U M . C O M | ( 3 1 0 ) 9 5 6 - 7 0 8 1

P A U L E N G L | P. E N G L @ J M I S P O R T S . C O M | ( 6 2 6 ) 3 7 9 - 4 6 6 8

D E D A N B R O Z I N O | D B R O Z I N O @ R O S E B O W L S TA D I U M . C O M | ( 5 6 2 ) 3 4 3 - 4 2 1 9