Vendor_QA_responses_7-13-2018.docx

Vendor Questions for Western NY Advertising requirement:

1. How many ads will you need published in the 12 months?

a. Based on the PWS, in a 12 month period there will be two ads per month which equals 24 ads for one paper.

b. Based on the PWS we are requesting 8 or more newspapers, thus at a minimum 8x24 is 192 ads total.

2. Are the services provided to include content development and design?

a. NYARNG will work with the contractor to develop and design the ads

3. Are you interested in both print and digital newspaper ads?

a. This PWS is specific for print advertisement however, we are open to digital newspapers

4. Is there an existing recruitment marketing campaign that the newspaper ads must adhere to?

a. Yes, thus, contractors will worked directly with NYARNG to the development of these ads and we will have final approval prior to publishing

5. Is there a style book/branding that the newspaper ads must adhere to?

a. No

6. Is there existing photography and/or artwork that must/may be used with the newspaper ads?

a. NYARNG has existing graphics, thus contractor needs to work directly with NYARNG.