PWS_Western_NY_Newspapers_-_SOW.DOCX

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Local Newspaper advertising for Western NY
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11129861
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Vendor_QA_responses_7-13-2018.docx DOCX document

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MANDATORY FORMAT FOR

PERFORMANCE WORK STATEMENT (PWS)

FOR

Western NY Local Newspaper Advertising

1. General

1.1 Scope of Work: The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified in Paragraph 3.0 as Government Furnished, to perform advertisements in the Local newspapers in western NY, as defined in this PWS

1.2 Background: The NY Army National Guard Recruiting BN needs to maximize our advertising footprint to attract qualified applicants to our organization. The ability for the NY Army National Guard to put advertisements in local newspapers brings brand awareness and potentially qualified leads to the NY ARNG recruiters in Western NY.

1.3 Period of Performance (PoP).( 20180801 – 201800731) The Period of Performance shall be one Base Year of 12 months and 4 12-month option years. NY ARNG advertisements in 8 or more newspapers running for 12 months on the first and third weeks of each month.

1.4 Place of Performance. Geographic locations the paper must run in New York: Batavia, Oatka, Perry, Warsaw, Canandaigua, Livingston, Dansville, & Mt Morris.

1.4.1 Operating Hours. The contractor shall provide services between the hours of 0800-1700 on Monday – Friday except on recognized US holidays or when the Government facility/installation is closed due to local or national emergencies, administrative closings, or similar Government-directed facility/installation closings.

1.5 Quality Assurance (QA). The Government shall evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government must do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) (defect rate(s)).

5. Requirements. The contractor shall:

5.1 2 col. x 4 inches - full color advertisements

5.2 8 or more newspapers running for 12 months on the first and third weeks of each month.

5.3 Geographic locations the paper must run in New York: Batavia, Oatka, Perry, Warsaw, Canandaigua, Livingston, Dansville, & Mt Morris.

5.4 Contractor Manpower Reporting Application (CMRA):

5.4.1 The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the National Guard Bureau & NY Army National Guard Recruiting & Retention Battalion via a secure data collection site.

5.4.2 The contractor shall completely fill in all required data fields using the following web address: http://www.ecmra.mil/. Reporting inputs shall be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year, beginning with 2013. Contractors may direct questions to the help desk at http://www.ecmra.mil.

TECHNICAL EXHIBIT 1

Performance Requirements Summary

This Performance Requirements Summary includes performance standards. The Government will use these standards to determine contractor performance and will compare contractor performance to the Acceptable Quality Level (AQL).

PWS Paragraph
Task
Performance Standard
Acceptable Quality Levels (AQL)
Surveillance Method / By Whom

5.1

2 col. x 4 inches - full color advertisements
2 col. x 4 inches - full color advertisements
100%
Periodic Inspection – NY ARNG Marketing NCO will review monthly advertisements
5.2
8 or more newspapers running for 12 months on the first and third weeks of each month.
8 or more newspapers running for 12 months on the first and third weeks of each month.
100%
Periodic Inspection – NY ARNG Marketing NCO will review monthly advertisements
5.3
Geographic locations the paper must run in New York: Batavia, Oatka, Perry, Warsaw, Canandaigua, Livingston, Dansville, & Mt Morris.
Geographic locations the paper must run in New York: Batavia, Oatka, Perry, Warsaw, Canandaigua, Livingston, Dansville, & Mt Morris.
100%
Periodic Inspection – NY ARNG Marketing NCO will review monthly advertisements

(ANG Version - Aug 2015)

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