Marketing Communications Services Pool

This contract is for marketing communications services vendor pool. Services include advertising, media buying, design work, websites, public relations and more. The purpose of the vendor pool is to identify contractors interested in working with the State of North Dakota, establish services and capabilities, and meet state requirements while expediting the process for procuring marketing communications needs.

SAMPLE OF CONTRACT SERVICES Develop a media and marketing plan Implement the media plan and be responsive to changes in timing, budget, ad performance, and agency needs Comply with HIPPA Purchase paid media consistent with the media plan and to potentially include television, radio, out-of-home, print, email, direct mail, social and digital media, etc. Develop and implement earned media and public relations plans and materials consistent with the media plan.

Creative design production, potentially including advertising campaigns, promotional materials, long- and short-form video and multimedia. Develop or maintain existing campaign websites per North Dakota Information Technology Website Standards. Manage social media accounts as requested - this could include Facebook, Instagram, Snapchat, Twitter, YouTube, etc. Develop and maintain partnerships with businesses and other entities for potential sponsorship opportunities; widespread distribution of campaign materials and activities to achieve message saturation; and other activities.

The development of toolkits, or supplemental campaign materials, as well as technical assistance for the STATE'S partner entities, reinforcing appropriate use of the campaign materials. Tracking of contact/distribution lists for partner agencies. Complete other media-related activities as requested, for example: Edits, dubbing, sizing, etc. of existing media materials. Develop and print banners, pamphlets, posters, etc. Work with partners to create educational materials (i.e., radio/video scripts, banners, etc.) for various sponsorships and events.