Transportation Asset Sponsorship

The Arizona Department of Transportation (ADOT) Master Agreement CTR073693 is a Transportation Asset Sponsorship Program designed to provide comprehensive marketing and branding opportunities across ADOT's incident response infrastructure. The IDV enables sponsors to place logo decals on 14 Incident Response Unit (IRU) vehicles, install sponsorship signage at five to ten-mile intervals on controlled access highways within the Maricopa Association of Governments (MAG) region, and feature sponsorship logos on the AZ511 website and mobile app. The contract covers transportation assets in the Phoenix Metropolitan and Maricopa County areas, facilitating visibility for sponsors while supporting ADOT's incident response services that currently manage approximately 11,000 incidents annually and serve 1.7 million system users.

Travelers Marketing LLC is the prime contractor for this master agreement, which was awarded by the Arizona Department of Transportation and is currently in effect from November 7, 2024, to November 6, 2025, with potential extensions up to 48 months. The contract is a master agreement specifically covering the State of Arizona, with a focus on the Phoenix metropolitan area. While specific total contract value is not disclosed, the current amendment indicates an annual sponsorship fee structure, with GEICO as a primary sponsor paying $568,000 annually, which includes sponsorship of an Incident Response Unit and two highway signs along the I-17 Flex Lanes corridor. The contract includes comprehensive liability coverage through The Hartford, with $1,000,000 in general and automobile liability and $5,000,000 in umbrella liability.