Mexico Travel Industry Marketing and Media Relations Representation Services

The Arizona Master Agreement CTR056589 is a specialized Indefinite Delivery Vehicle (IDV) focused on Mexico Travel Industry Marketing and Media Relations Representation Services for the Arizona Office of Tourism. The contract enables comprehensive marketing and communication services targeting the Mexican travel market, including developing editorial calendars, proactive media story pitching, social media content creation, media appointments, trade industry marketing activities, and strategic destination promotional initiatives. Key services encompass organizing press trips, conducting media missions, facilitating trade industry seminars, and producing electronic newsletters designed to enhance Arizona's visibility and attractiveness as a travel destination.

The master agreement is awarded to Connect Worldwide LLC, a Scottsdale-based marketing and public relations firm, with an initial contract period from August 1, 2021, through July 31, 2022, and subsequent amendments extending the performance period through July 31, 2026. The IDV covers the state of Arizona and operates as a master service agreement with a monthly media retainer that has incrementally increased from $4,666.67 to $4,845.00. The contract is structured as a flexible, renewable agreement with a maximum aggregate term of five years, providing the Arizona Office of Tourism with ongoing marketing representation and media relations support specifically targeting the Mexican travel market.