Comprehensive advertising marketing services for ohios 529 plan collegeadvantage notice of expiration

The Ohio Competitive Selection IDV (CSP901120-2) provides comprehensive marketing and advertising services for the Ohio Tuition Trust Authority's 529 Plan (CollegeAdvantage). The contract covers seven key service categories including strategic consulting, marketing plan development, media planning and buying, media creative services, research projects, video production, and public relations consulting. Designed to support the state's college savings program, this IDV enables flexible procurement of marketing services with a comprehensive scope focused on promoting and communicating the benefits of Ohio's 529 Plan.

The IDV is awarded to Fahlgren Mortine LLC of Columbus, Ohio, and is administered by the Ohio Department of Administrative Services (DAS). The contract has a total not-to-exceed value of $2,200,000, with a fixed hourly rate of $145 and a current performance period from July 1, 2019, through September 30, 2025. The contract covers the entire state of Ohio and is structured as a competitive selection contract with no guaranteed volume commitments. Notably, the contract includes provisions prohibiting offshore service expenditures and maintains net 30-day payment terms, providing a flexible and transparent procurement mechanism for marketing and communications services.