BOR Comprehensive Advertising and Marketing Services for Ohio 529 CollegeAdvantage

The Ohio Competitive Selection CSP032782 Indefinite Delivery Vehicle (IDV) provides comprehensive advertising and marketing support services, specifically targeting the Ohio Tuition Trust Authority's CollegeAdvantage program. The contract enables procurement of strategic consulting, account services, and publicity services classified under UNSPSC Code 80171600, focusing on marketing and communication solutions for state-level educational initiatives. The IDV is designed to facilitate targeted marketing and advertising support for Ohio's 529 college savings program through a structured, competitively selected procurement approach.

The master contract is awarded to Fahlgren Mortine LLC, administered by the Ohio Department of Administrative Services (DAS), with a performance period from October 1, 2025, through June 30, 2027. The contract is a competitive selection type with potential renewal options, allowing for up to six additional years based on satisfactory performance. While specific total contract value is not explicitly stated, the annual strategic consulting and account services line item is set at $200,000. The contract covers statewide Ohio geographic requirements and provides a flexible mechanism for obtaining marketing and advertising services through a pre-approved vendor with established rates and terms.