Media Monitoring

The Ohio Department of Education and Workforce (DEW) has established an Indefinite Delivery Vehicle (IDV) for media monitoring services through a contract with Critical Mention Inc. This IDV provides comprehensive media tracking capabilities across multiple platforms, including traditional and digital media channels. The contract enables procurement of media monitoring services with specific features such as 5 user licenses, 100 saved searches, unlimited dashboards, ad-hoc searching, and automated alerts. The service covers real-time monitoring of US TV, radio, online news, podcasts, and social media platforms including Facebook, Instagram, YouTube, and X (formerly Twitter), with capabilities to track keywords, generate reports, and analyze media coverage.

Critical Mention Inc. was awarded this agency-administered contract by the Ohio Department of Education and Workforce, effective from May 9, 2025, to May 9, 2027. The contract is geographically focused on Ohio and has a total value of $18,000, with $9,000 allocated for each fiscal year. The contract type is Agency Administered, and it falls under the UNSPSC code 80171801 for media monitoring services. The agreement provides DEW with extensive media monitoring capabilities, including tracking of Ohio media markets, international online news, and various source categories, enabling detailed insights into media mentions, sentiment, and reach.