DEW20260019_Critical_Mention_SDsigned.pdf
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- Agency Administered OH|CTR029247
- Contract number
- CTR029247
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- Ohio
About this file
This document is an Agreement for Services between the State of Ohio, Department of Education and Workforce (DEW) and Critical Mention, a corporation organized under the laws of New York, located at 19 West 44th Street, Suite 300, New York, NY. The contract was signed on May 8, 2025, and is effective until June 30, 2027.
The agreement provides for media monitoring services, with Critical Mention offering comprehensive monitoring across traditional and social media platforms. The contract includes 5 user licenses, 100 saved searches, unlimited dashboards, ad-hoc searching, and automated alerts. The annual package covers real-time monitoring of US TV, radio, online news, podcasts, and social media platforms (Facebook, Instagram, YouTube, X), with capabilities to track keywords, generate reports, and analyze media coverage. The total contract value is $18,000, with $9,000 allocated for fiscal years 2026 and 2027 respectively. The service includes extensive coverage of Ohio media markets, international online news, and various source categories, providing DEW with detailed insights into media mentions, sentiment, and reach.
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Contract Number: DEW20260019
Agreement for Services-Critical Mention (effective until June 30, 2027) 1
AGREEMENT FOR SERVICES
State of Ohio, Department of Education and Workforce (hereinafter "DEW"), located at 25 S. Front Street, Columbus, Ohio 43215, and Critical Mention at 19 West 44th Street, Suite 300, New York, New York 10036 a Corporation organized and in good standing under the laws of the State of New York. In consideration of the mutual promises and obligations contained herein, the parties agree by and between themselves as follows:
I. NATURE OF AGREEMENT
A. Contractor shall be engaged as an independent contractor to fulfill the terms of this Agreement and to act as a contractor to DEW. It is specifically understood that the nature of the services to be rendered under this Agreement are of such a personal nature that DEW is the sole judge of the adequacy of such services.
B. DEW
necessary expertise and experience to perform its obligations hereunder, and Contractor warrants that it does possess the necessary expertise and experience.
C. Contractor shall perform the services to be rendered under this Agreement and DEW shall not hire, supervise, or pay any assistants to Contractor in its performance of services under this Agreement.
DEW shall not be required to provide any training to Contractor to enable it to perform services required hereunder.
II. SCOPE OF WORK
A. Appendix A, Scope of
Work, which is incorporated as part of this Agreement.
B. In order to facilitate the Work, if specified, DEW shall provide the resources set forth in Appendix A, Scope of Work.
III. TIME OF PERFORMANCE
A. The Work shall be commenced on or after the date of an approved purchase order.
B. This Agreement shall be binding upon both parties until June 30, 2027, unless this Agreement is terminated earlier as provided in Article VI
C. It is expressly agreed by the parties that none of the rights, duties, and obligations herein shall be binding on either party if award of this Agreement would be contrary to the terms of Ohio Revised 3517.13, 127.16, or R.C. Chapter 102.
Agreement for Services-Critical Mention (effective until June 30, 2027) 2
IV. COMPENSATION
A. The total compensation paid to the Contractor for FY26 shall not exceed nine thousand, and 00/100 dollars ($ 9,000.00). The total compensation to be paid to the Contractor in FY27 shall not exceed nine thousand, and 00/100 dollars ($ 9,000.00). The total compensation to be paid to the Contractor under this Agreement shall not exceed eighteen thousand, and 00/100 dollars ($ 18,000.00).
B. The total amount due and its manner and schedule of payment shall be computed according to the cost schedule established in Appendix A, Scope of Work.
C. Contractor shall not be reimbursed for travel, lodging, or any other expenses incurred in the performance of the Work.
D. Contractor must receive a purchase order from DEW prior to filling an order or performing any of the Work.
E. Payment shall be made upon the submission of an invoice approved by DEW. Invoices shall include the following: a unique invoice number, invoice date, purchase order number, contract number, dates goods and/or services were provided, description of goods/services provided (per PO and contract descriptions), Supplier remit to information which must match what is on file, and amount due. Contractor is expected to complete any deliverable within the requested fiscal year as stated
Appendix A DEW no later than forty- s expiration date. Contractor shall submit all invoices via email to the following email address:
Fiscal.management@education.ohio.gov.
F. Contractor is required to provide electronic funds transfer (EFT) payment information and maintain such an account for all associated payments. Contractor may sign up at http://www.supplier.obm.ohio.gov/
G. DEW may use the Ohio Payment Card to pay for services that do not exceed Five Thousand and 00/100 Dollars ($5,000.00) per invoice, unless the Office of Budget and Management approves a higher limit. Contractor may process a payment in the payment card network only upon delivery and acceptance of the supplies or services ordered. For partial deliveries or performance, Contractor may only process a payment for the amount delivered or completed. Upon completion of the delivery of remaining supplies or services, Contractor may process a payment request in the payment card network for the remainder of the order. Contractor will receive payment through its merchant bank within the time frame agreed upon between Contractor and its merchant bank.
Contractor should expect normal processing fees from its merchant bank for payment card transactions which may not be passed on to DEW.
H. OhioBuys. This Agreement will become part of OhioBuys (per State of Ohio Procurement Policy), an electronic procurement system which provides contract and catalog hosting and management services. Ordering agencies utilize this system to track and monitor procurement, solicitation, and contracting of goods and services. When this contract becomes part of OhioBuys, the Contractor agrees to maintain and support its Supplier account and notify DEW when such updates have been made.
Agreement for Services-Critical Mention (effective until June 30, 2027) 3
V. APPROPRIATION OF FUNDS
A. It is expressly understood and agreed by the parties that none of the rights, duties, and obligations described in this Agreement shall be binding on either party until all relevant statutory provisions of the Ohio Revised Code, including, but not limited to, R.C. § 126.07, have been met, and until such time as all necessary funds are available or encumbered and, when required, such expenditure of funds is approved by the Controlling Board of the State of Ohio, or in the event that grant funds are used, until such time that DEW gives Contractor written notice that such funds have been made available to DEW by DEW
VI. ICES
A. DEW may, at any time prior to completion of the Work, suspend or terminate this Agreement with or without cause by giving written notice to Contractor; provided that DEW shall not be entitled to any refund for prepaid fees (partial or full) for termination of this Agreement.
B. In the event that the Work includes divisible services, DEW may, at any time prior to completion of the Work, by giving written notice to Contractor, suspend or terminate any one or more such portions of the Work.
C. Contractor, upon receipt of notice of suspension or termination, shall cease work on the suspended or terminated activities under this Agreement, suspend or terminate all subcontracts relating to the suspended or terminated activities, take all necessary or appropriate steps to limit disbursements and minimize costs, and, if requested by DEW, furnish a report, as of the date Contractor receives notice of suspension or termination, describing the status of all Work, including, without limitation, results, conclusions resulting therefrom, and any other matters DEW requires.
D. Contractor shall be paid for services rendered up to the date Contractor receives notice of suspension or termination, less any payments previously made, provided Contractor has supported such payments with detailed factual data containing Work performed and hours worked. In the event of suspension or termination, any payments made by DEW for which Contractor has not rendered services shall be refunded.
E. In the event this Agreement is terminated prior to completion of the Work, Contractor shall deliver to DEW all work products and documents which have been prepared by Contractor in the course of performing the Work. All such materials shall become and remain the property of DEW, to be used in such manner and for such purpose as DEW may choose.
F. Contractor agrees to waive any right to, and shall make no claim for, additional compensation against DEW by reason of any suspension or termination.
VII. RELATIONSHIP OF PARTIES
A. It is expressly understood that Contractor and DEW are contractors independent of one another, and that neither has the authority to bind the other to any third person or otherwise to act in any way as the representative of the other.
B. It is further understood that neither Contractor no DEW as the term is used in division (F) of R.C. § 124.01 and, therefore, are not eligible for vacation, medical insurance, sick leave, parental leave, leave of absence, tenure, bumping rights, retirement, or any other benefits or rights, which are incidents of public employment subject to the civil service
Agreement for Services-Critical Mention (effective until June 30, 2027) 4 laws of Ohio. Moreover, Contractor is responsible for compliance with any labor laws and contracts as it pertains to any union employees under its employment.
C. Contractor shall be responsible for all of its own business expenses, including, but not limited to, computers, email and internet access, software, phone service, and office space. Contractor will and description, and all business and personal taxes, including income and Social Security taxes ion and Unemployment Compensation coverage, if any.
VIII. RECORD MAINTENANCE AND ACCESS
A. During performance of this Agreement and for a period of three (3) years after its completion, Contractor shall maintain auditable records of all charges pertaining to this Agreement and shall make such records available to DEW as DEW may reasonably require.
B. Contractor shall, for the purpose of compliance with R.C. § 145.036, provide DEW with a list of all individuals who will provide personal services under this Agreement, but only if Contractor has no more than four employees.
C. Inspection and Copying. At any time during normal business hours and upon not less than twenty-four (24) hours prior written notice, Contractor shall make available to DEW, its agents or other appropriate State agencies or officials all books and records regarding this Agreement which are in the possession or control of Contractor, including, but not limited to, financial reports, and all other its agents and other appropriate State agencies and officials may review, audit, and make copies of such books and records. Any such inspection of books and records will be undertaken in such a
D. Document Accessibility. If contractor creates documents that will be posted to external or internet websites, Contractor must comply with Section 508 of the Rehabilitation Act, 29 USC 794(d), which gives disabled employees and members of the public access to information that is comparable to access available to others.
IX. RELATED AGREEMENTS
A. All Work is to be performed by Contractor, who may subcontract without DEW written approval for the purchase of articles, supplies, components, or special mechanical services that do not involve the type of work or services described in Appendix A, Scope of Work, but which are required for satisfactory completion of the Work.
i. Contractor shall not enter into subcontracts related to the Work without prior written approval by DEW
ii. Contractor shall furnish to DEW a list of all subcontractors, their addresses, tax identification numbers, and the dollar amount of each subcontract.
B. Contractor shall bind its subcontractors to the terms of this Agreement, so far as applicable to the work of the subcontractor and shall not agree to any provision which seeks to bind DEW to terms inconsistent with, or at variance from, this Agreement.
Agreement for Services-Critical Mention (effective until June 30, 2027) 5
X. RIGHTS IN DATA AND COPYRIGHTS/PUBLIC USE
A. DEW shall have unrestricted authority to reproduce, distribute, and use (in whole or in part) any reports, data, or materials prepared by Contractor pursuant to this Agreement. No such documents or other materials produced (in whole or in part) with funds provided to Contractor by DEW shall be subject to copyright by Contractor in the United States or any other country. If Contractor has reason to believe that use of a specified item is subject to patent or copyright protection, Contractor shall immediately notify DEW.
B. Contractor agrees that all original works created under this Agreement shall be made freely available to the general public to the extent permitted or required by law until and unless specified otherwise by DEW. Any requests for distribution received by Contractor shall be promptly referred to DEW.
XI. CONFIDENTIALITY AND FAMILY EDUCATIONAL RIGHTS AND PRIVACY ACT
(FERPA)
A. Contractor shall comply with all applicable provisions of Ohio and federal laws including the includes any amendments or other relevant provisions of federal law, as well as all requirements of Chapter 99 of the code of Federal Regulations title 34. Nothing in this Agreement shall be construed to allow either party to maintain, use, disclose, or share student information in a manner not allowed by either state or federal laws or regulations.
B.
from one party to the other which is, by its nature, information that a prudent businessperson would R.C. § 1347.01(E), includes personally identifiable student information or educational records defined by FERPA.
C. Each party shall use confidential information only in connection with completing the terms of this Agreement as set forth herein. Each party agrees to use reasonable efforts to safeguard confidential information own confidential information and, in any event, efforts not less than those a prudent businessperson would take to protect his or her own confidential and proprietary information. No party shall, without the prior written approval of the other party, directly or indirectly, disclose confidential information to any person or business entity except its own employees and representatives, including attorneys, accountants, and financial advisors, on a need-to-know basis.
D. If Contractor experiences any breach of data security that exposes confidential information, that party shall bear all costs to notify every individual whose confidential information may have been compromised.
E. The Contractor agrees not to use advertising, news releases, sales promotions, or other publicity matters relating to any product or service furnished by the Contractor wherein DEW mentioned, or language used from which a connection with DEW may be reasonably inferred, without the prior written consent of DEW.
Agreement for Services-Critical Mention (effective until June 30, 2027) 6
F. Any obligations under this Agreement regarding confidentiality are subject to applicable law, including the Ohio Public Records Act set forth in R.C. Chapter 149. The disclosure of records by DEW pursuant to the Ohio Public Records Act shall not be a breach of this Agreement and shall ecords disclosed pursuant to a request for public records.
XII. LIABILITY
A. Contractor agrees to indemnify and hold DEW and the State of Ohio harmless and immune from any and all claims for injury or damages arising from this Agreement which are attributable to suppliers, third party agents, or joint venturers while acting under this Agreement. Such claims shall include any claims made under the Fair Labor Standards Act or under any other federal or state law involving wages, overtime, or employment matters, and any claims involving patents, copyrights, and trademarks.
B. Contractor shall bear all costs associated with defending DEW and the State of Ohio against any claims.
C. In no event shall either party be liable to the other party special damages, which include lost profits.
XIII. ANTITRUST ASSIGNMENT
A. Contractor assigns to DEW all state and federal antitrust claims and causes of action that relate to all goods and services provided for in this Agreement.
XIV.
A. COMPLIANCE WITH LAWS. Contractor, in the execution of its duties and obligations under this Agreement, agrees to comply with all applicable federal, state, and local laws, rules, regulations, and ordinances.
B. DRUG-FREE WORKPLACE. Contractor agrees to comply with all applicable state and federal laws regarding drug-free workplace and shall make a good faith effort to ensure that all Contractor employees, while working on State property, will not purchase, transfer, use or possess illegal drugs or alcohol or abuse prescription drugs in any way.
C. NONDISCRIMINATION OF EMPLOYMENT. Pursuant to R.C. § 125.111, Contractor agrees that Contractor, any subcontractor, and any person acting on behalf of Contractor or a subcontractor, shall not discriminate, by reason of race, color, religion, sex, sexual orientation, age, disability, military status as defined in R.C. § 4112.01, national origin, or ancestry against any citizen of this state in the employment of any person qualified and available to perform the Work.
Contractor further agrees that Contractor, any subcontractor, and any person acting on behalf of Contractor or a subcontractor shall not, in any manner, discriminate against, intimidate, or retaliate against any employee hired for the performance of the Work on account of race, color, religion, sex, sexual orientation, age, disability, military status, national origin, or ancestry.
Agreement for Services-Critical Mention (effective until June 30, 2027) 7
D. USE OF MBE AND EDGE VENDORS. Pursuant to R.C. § 125.081 requires state agencies to set -13S encourages use of Enc DEW encourages Contractor to purchase goods and services from Ohio-certified MBE and EDGE vendors.
E. INDEPENDENT CONTRACTOR ACKNOWLEDGEMENT. Contractor acknowledges and agrees neither Contractor nor any of its individual employees providing personal services under this Agreement are public employees for the purposes of R.C. Chapter 145. DEW will not make contributions to the public employees Contractor, or its subcontractors or other agents. Contractor certifies that it is an employer with
145.037(A) for the purposes of the application of R.C. Chapter 145, or that it has completed the necessary forms through OhioBuys if Contractor is an employer with no more than four (4) employees.
XV.
A. EQUAL EMPLOYMENT OPPORTUNITY. The Contractor will comply with all state and federal laws regarding equal employment opportunity and fair labor and employment practices, including R.C. §125.111 and all related Executive Orders. Before a contract can be awarded or renewed, an Affirmative Action Plan must be submitted to and approved by the State of Ohio.
B. CONFLICTS OF INTEREST/ETHICS. Contractor represents, warrants and certifies that it and its employees engaged in the administration or performance of this Agreement are knowledgeable of and understand the Ohio Ethics and Conflict of Interest laws including but not limited to Chapter 102 and R.C. §§ 2921.42 and 2921.43. Contractor further represents, warrants, and certifies that neither Contractor nor any of its employees will do any act that is inconsistent with such laws or otherwise presents a conflict of interest.
C. QUALIFICATIONS TO DO BUSINESS. Contractor affirms that it has all of the approvals, licenses, or other qualifications needed to conduct business in Ohio and that all are current. If Contractor becomes disqualified from conducting business in the state of Ohio for any reason at any time during the term of this Agreement, Contractor will immediately notify DEW in writing and will immediately cease performance of the Work.
D. CAMPAIGN CONTRIBUTIONS. Contractor hereby certifies that neither it, nor any person described in R.C. § 3517.13 (I) or (J), nor the spouse of any such person, has made, as an individual, campaign committees totaling in excess of the limitations specified in R.C. § 3517.13.
E.
finding for recovery under R.C. § 9.24. If the warranty is false on the date the parties signed this Agreement, the Agreement is void ab initio, and the Contractor shall immediately repay any funds paid under this Agreement.
F. DEBARMENT. Contractor represents and warrants that neither it, nor any of its subcontractors, are debarred from consideration for contract awards by any governmental agency. If this representation and warranty is found to be false, this Contract is void ab initio, and the Contractor shall immediately repay any funds paid under this Contract.
Agreement for Services-Critical Mention (effective until June 30, 2027) 8
G. EXPENDITURES OF PUBLIC FUNDS ON OFFSHORE SERVICES. Contractor affirms to have read and understands Executive Order 2019-12D issued by Ohio Governor Mike DeWine.
Contractor shall perform no services required under this Agreement or locate State data in any way outside of the United States.
Contractor also affirms to have read and understands Executive Order 2022-02D issued by Ohio Governor Mike DeWine. Contractor has signed and completed the Standard Affirmation and Disclosure Form and shall perform no services in Russia, locate State data in Russia in any way, or purchase from or invest in Russian institutions or companies.
H. BOYCOTTING. Pursuant to R.C. § 9.76, Contractor hereby declares that it is not boycotting any jurisdiction with whom the State of Ohio can participate in open trade, including the nation of Israel, and will not do so during the term of this Agreement.
I. MATERIALS AND EQUIPMENT. Contractor warrants to DEW that all materials and equipment furnished under this Agreement shall be new and of good quality unless otherwise required or permitted by the Agreement, that the Work shall be free from defects not inherent in the quality required or permitted, and that the Work shall conform to the requirements of the Agreement.
XVI. MISCELLANEOUS
A. CONTROLLING LAW. This Agreement and the rights of the parties hereunder shall be governed, construed, and interpreted in accordance with the laws of the state of Ohio. Contractor consents to jurisdiction in a court of proper jurisdiction in Franklin County, Ohio.
B. WAIVER. The failure of either party at any time to demand strict performance by the other party of any of the terms of this Agreement will not be a waiver of those terms or to any other terms of this Contract. Waivers must be in writing to be effective, and either party may at any later time demand strict performance.
C. SURVIVAL. All sections herein relating to payment, confidentiality, license and ownership, indemnification, maintenance, publicity, warranties, and limitations on damages shall survive the termination of this Agreement. In addition, to the extent necessary to carry out the purpose of this Agreement, all other terms, conditions, representations or warranties contained in this Agreement will survive the expiration or termination of this Agreement.
D. SUCCESSORS AND ASSIGNS. Neither this Agreement nor any rights, duties, or obligations hereunder may be assigned or transferred in whole or in part by Contractor, without the prior written consent of DEW.
E. NOTICES. For any notice under this Agreement to be effective, the notice must be in writing and:
1) hand delivered with delivery acknowledged in writing; 2) sent by U.S. Certified mail, return receipt requested, postage prepaid; 3) sent by overnight delivery service (Fed Ex, UPS, etc.) with receipt; or 4) sent by email.
F. CONFLICT. In the event of any conflict between the terms and provisions of the body of this
Agreement and any exhibit hereto, the terms and provisions of the body of this Agreement shall control.
G. HEADINGS. The headings in this Agreement have been inserted for convenient reference only and shall not be considered in any questions of interpretation or construction of this Agreement.
Agreement for Services-Critical Mention (effective until June 30, 2027) 9
H. SEVERABILITY. If any provision of the Contract or the application of any provision is held by a court to be contrary to law, the remaining provisions of the Contract will remain in full force and effect.
I. ENTIRE AGREEMENT. This Agreement contains the entire agreement between the parties hereto and shall not be modified, amended, or supplemented, or any rights herein waived, unless specifically agreed upon in writing by the parties hereto. This Agreement supersedes any and all previous agreements, whether written or oral, between the parties.
J. AMENDMENTS OR MODIFICATIONS.
i. DEW reserves the right to right to reduce the Scope of Work set forth in Appendix A by providing written notice to the Contractor.
ii. DEW may document non-material changes in writing and provide notice to the Contractor.
iii. Any other change to this Agreement will not be effective unless it is in writing and signed by both parties to the Agreement.
K. EXECUTION. This Agreement is not binding upon DEW unless executed in full and is effective as of the last date of signature by DEW.
L. COUNTERPARTS. This Agreement may be executed in any number of counterparts, each of which shall be deemed an original, and all of which shall constitute but one and the same instrument.
M. ELECTRONIC SIGNATURES. Any party hereto may deliver a copy of its counterpart signature page to this Agreement electronically pursuant to R.C. Chapter 1306. Each party hereto shall be entitled to rely upon an electronic signature of any other party delivered in such a manner as if such signature were an original.
N. ASSIGNMENT. Neither this Agreement nor any rights, duties, or obligations described herein shall be assigned or subcontracted by Contractor without the prior express written consent of DEW.
[SIGNATURE PAGE FOLLOWS]
Agreement for Services-Critical Mention (effective until June 30, 2027) 10
CONTRACTOR
Critical Mention
OHIO DEPARTMENT OF EDUCATION AND
WORKFORCE
By: By:
Printed Name: Stephen D. Dackin
Title: Director
Date: Date: May 8, 2025
Agreement for Services-Critical Mention (effective until June 30, 2027) 11
Appendix A: Scope of Work
Overview which include the following:
Viewing and categorizing news media mentions in the form of news overage items on a daily, weekly, monthly, basis, etc., about DEW and related pre-K-12 education;
View and analyze who, what, when, where, why, and how news outlets are reporting about DEW from statewide, regional, and local levels;
Monitor public perception of DEW policies, processes, and employees through media monitoring metrics such as sentiment/tone of coverage, volume of stories, etc.;
Monitor news coverage of legislative activity and processes;
Ability to identify new and existing education stakeholders and audiences through news coverage that is education-related; and Utilize local and regional coverage to identify trends from the industry/field that may generate a response or communication-related to be employed.
Work Plan The Contractor will provide the ability to monitor traditional and social media outlets for specific keywords and phrases set by the client/user.
Access to paywalled news sources especially important to access Ohio-based news outlets. Critical Mention has extensive sources in Ohio across TV, Radio, Online News, and Print/ Paywalled Content.
Some of the top Ohio sources the Contractor tracks are:
1. The Plain Dealer
2. The Columbus Dispatch
3. News-Herald
4. The Cincinnati Enquirer
5. Dayton Daily News
6. Akron Beacon Journal
7. The Vindicator
8. The Repository
9. Martins Ferry Times Leader
10. The Blade
A dedicated account manager will be provided for onboarding, unlimited training, and support throughout the subscription which includes:
24/7 access to support;
Onboarding would consist of initial access granted by contract start date to 5 users;
An initial demonstration and scheduled personalized training would be conducted with live support personnel via Zoom and provided via a video training series on an as-needed basis;
Ability to ask questions of the trainer during and after the training session;
Access to the continued training video library, user guides, and help center to allow users to train at their convenience; and
Agreement for Services-Critical Mention (effective until June 30, 2027) 12
Support will also cover basic administrative account agreement questions such as billing cycle, user interface/user experience questions, technical support, and troubleshooting.
Platform Offerings:
for DEW to utilize.
DEW monitoring and ability to notify personnel within the Communications office to generate an appropriate and timely response to address this need;
The Dashboard will collect and track stakeholder data, perceptions, and sentiments by monitoring news coverage and social media activity;
Some data points included:
o Exposure, Potential Reach, Sentiment (Positive, Neutral, Negative), Advertising
Value Equivalent (AVE), Word Clouds/Trending phrases, Share of Voice (SOV), Top Locations/Regions, Potential Social Reach, and trends over time;
Streamlined and user-friendly product interface designed to search regional, national, and global news media sources within specific keyword and timeline parameters set by a user;
Monitoring includes TV (Local & National), Radio (Local & National) Online News (worldwide & all languages), Print/Paywalled sources, Podcast sources, Facebook, Instagram, YouTube & Twitter (X);
An integrated interface designed to support social media monitoring needs that can be searched by a keyword, hashtag, or specific user handles;
Customizable automated alerting capability that can be sent via email in real-time as news breaks or on a scheduled digest basis;
Search functions provide users with customizable industry and competitor insights with metrics for benchmarking and customized reporting;
Ability to preset saved customized keyword searches or perform unlimited ad-hoc searching as needed;
Ability to create custom reports covering any topics or metrics for the department, competitors, and industry topics;
Unlimited report creation;
Ability to conduct social media searches across channels such as Instagram, Twitter, Facebook, YouTube, blogs, forums, review sites, message boards, and comment sections;
Some metrics accessible in the platform are potential audience reach, publicity value, sentiment, comments, shares, likes, retweets, and follower counts;
Run retrospective, ad-hoc searches using keywords and custom parameters to refine results;
Ability for each user to set up and run custom reports on any basis such as daily, weekly, monthly, or annually that summarizes selected metrics to be delivered via email address or live link or exported as a PDF or CSV doc;
Users or their account manager will be able to generate customized, interactive dashboards and obtain qualitative & quantitative analysis of searches; and
The Contractor can provide reports that analyze the impact and effectiveness of earned, paid, and owned media coverage across different mediums, and run year-over-year analysis on campaigns and keywords.
Agreement for Services-Critical Mention (effective until June 30, 2027) 13
Annual Package Subscription Details
5 users 100 saved searches Unlimited dashboards Unlimited ad-hoc searching Unlimited automated alerts Unlimited Account Management, support, and training
Included Media Content
Real-time US TV Monitoring o Covers all national stations o All 50 states o 210 DMAs & all Ohio markets o Ability to view, edit, share, and archive clips o Audience and publicity values for each clip
Real-time US Radio Monitoring o XM and national stations coverage o All 50 states o Ability to listen, edit, share, and archive clips o Audience and publicity values for each clip
International Online News Monitoring o Coverage of all countries and languages o Full US national and local media o Large and small Ohio news publications o Source categories include:
Academic, Consumer, Corporate, Government, Journals, Local, Miscellaneous, National, Organization, Press Wires, Print & Trade Publications Blogs & microblogs Reviews Wiki, Q&A, Forum
Lexis Nexis Integrated Print & Licensed Paywalled Sources Podcast Monitoring o Covering thousands of Apple podcasts o Ability to listen, edit, share, and archive selected clips
Social Media Monitoring o Tracking across social platforms by keywords, hashtags, handles, and complex inclusions/exclusions o Covering Facebook, Instagram, YouTube, & X
Agreement for Services-Critical Mention (effective until June 30, 2027) 14
Budget Deliverable QTY Unit of Measure Unit Cost Extended Cost FY26 Media Monitoring 1 Amount $9,000 $9,000 FY27 Media Monitoring 1 Amount $9,000 $9,000 Total: - - - $18,000
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