Project Grant 20187002528160

SPUR PROPOSES TO EXPAND DOUBLE UP FOOD BUCKS CALIFORNIA TO MAKE IT EASIER FOR MORE LOW-INCOME FAMILIES PARTICIPATING IN THE CALFRESH/SNAP PROGRAM IN THE SAN FRANCISCO BAY AREA TO AFFORD FRESH FRUIT AND VEGETABLES. CALFRESH CUSTOMERS WILL RECEIVE DOLLAR-FOR-DOLLAR MATCHING COUPONS AT THE GROCERY STORE CASH REGISTER BASED ON THEIR PURCHASES OF CALIFORNIA GROWN FRESH PRODUCE, WHICH THEY CAN THEN SPEND ON ANY FRESH PRODUCE AT THEIR NEXT STORE VISIT. BUILDING ON THE SUCCESS OF OUR INITIAL PILOT, WE WILL DOUBLE THE NUMBER OF STORES PARTICIPATING IN SANTA CLARA COUNTY TO A TOTAL OF EIGHT - INCREASING OUR PRESENCE IN SAN JOSE AND GILROY - AND LAUNCH IN SAN FRANCISCO WITH UP TO FOUR STORES. DURING THIS TWO-YEAR EXPANSION WE AIM TO HAVE 8,000 CALFRESH FAMILIES EARN AND REDEEM MORE THAN $500,000 IN INCENTIVES.WITH THE SUPPORT OF NUMEROUS NON-PROFIT AND LOCAL GOVERNMENT PARTNERS IN BOTH COUNTIES, WE WILL EXECUTE A COMPREHENSIVE DIRECT-TO-CONSUMER OUTREACH EFFORT. THIS EXPANSION WILL ALLOW US TO TEST AND REFINE THE REPLICABILITY OF DELIVERING INCENTIVES VIA BOUNCE-BACK COUPONS GENERATED BY POINT-OF-SALE SYSTEMS AT NUMEROUS INDEPENDENT RETAILERS, RANGING IN SIZE FROM SMALL STORES TO SUPERMARKETS. INDEPENDENT EVALUATORS WILL PROVIDE BOTH A PROCESS EVALUATION AND SHORT-TERM OUTCOME EVALUATION TO INFORM SUBSEQUENT EFFORTS. THROUGH OUR EXPANSION AND WORKING WITH MORE RETAILERS IN MORE COMMUNITIES, WE WILL GAIN VALUABLE EXPERIENCE AND DATA THAT WILL BUILD MOMENTUM FOR SCALING INCENTIVES SO THAT THEY ARE AVAILABLE AT GROCERY STORES AND FARMERS' MARKETS ACROSS CALIFORNIA.