This is a continuation contract from base contract: W912LM-22-p-0007 the base contract has not migrated to the new army contract writing system (acws), therefore a continued contract is needed in…
Active Purchase Order Awarded Last action
- Contract number
- W912LM25PA007
- Awardee
-
Minnesota Wild Hockey Club LP UEI M17VRAH11D49
- Awarding agency
-
Minnesota National Guard
Army National Guard, Department of Defense
- Obligated
- $332,735
Award facts
- Contract value 100% obligated
- $332,735.00 Current and potential, with all options
- Completion date 83% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- St Paul, MN 55102, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $168,826 | |
| Other Administrative Action | $0 | |
| Original award | $163,909 |
About this award
The Minnesota National Guard awarded a $332.7K firm-fixed-price purchase order to Minnesota Wild Hockey Club LP on March 2, 2025, as a continuation of base contract W912LM-22-P-0007. This contract extension enables the exercise of Option Year 3 and includes Option Year 4, with performance extending through March 1, 2027. The continuation was necessary because the underlying base contract has not yet migrated to the Army's new contract writing system (ACWS). No set-aside designation was applied to this award, reflecting the vendor's sole-source positioning as the authorized marketing partner for the Minnesota Wild professional hockey team.
Minnesota Wild Hockey Club LP will continue providing recruitment marketing and advertising services for the Minnesota Army National Guard, leveraging the team's venue and digital platforms. The company's prior contract work with the Guard has encompassed comprehensive marketing strategies including venue branding, digital impressions, video advertising, and dasherboard branding during Minnesota Wild hockey games. This continuation award reflects the Guard's sustained investment in using professional sports partnerships as a recruitment channel, with the vendor having secured nearly $1.3 million in related federal contracts since 2020, all focused on supporting National Guard recruitment initiatives.
Description
This is a continuation contract from base contract: W912LM-22-p-0007 the base contract has not migrated to the new army contract writing system (acws), therefore a continued contract is needed in order to exercise option year 3 and include 4.
Quick answers
Who was awarded contract W912LM25PA007?
W912LM25PA007 was awarded to Minnesota Wild Hockey Club LP by Minnesota National Guard (Army National Guard) on March 2, 2025.
How much is contract W912LM25PA007 worth?
The government has obligated $332,735 on W912LM25PA007.
Was contract W912LM25PA007 competed?
The extent of competition for W912LM25PA007 was not competed. The government received 1 offer.
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