Govenor's cup

Ended Purchase Order Awarded Last action

Contract number
W912L915P0136
Awardee
Awarding agency
Obligated
$400,000

Award facts

Contract value 50% obligated
  • $400,000.00 Current, with exercised options
  • $800,000.00 Potential, with all options
Completion date 100% complete
  • Current, with exercised options
  • Potential, with all options
Funding agency
Department of the Army Department of Defense
NAICS code
541810 Advertising Agencies
PSC
R701 Support- Management: Advertising
Set-aside
No set-aside
Competition
Not Competed under SAP · 1 offer Simplified Acquisition
Pricing
Firm Fixed Price
Place of performance
Jefferson City, MO 65109, USA

Award details come from SAM.gov/FPDS.

About this award

This is a firm fixed-price federal contract award from the Department of the Army to Learfield Communications, LLC (doing business as Learfield IMG College), a leading media and technology company specializing in college athletics multimedia rights and services. The contract, valued at $800,000.00, is for the "GOVERNOR'S CUP" project and does not have a set-aside designation. Learfield IMG College, as the prime contractor, will provide advertising, marketing, and promotional services to support Army National Guard and Air Force recruiting efforts, leveraging its exclusive partnerships with university athletic departments. This contract is one of several prime federal contract awards and subrecipient grants that Learfield Communications has received from various government agencies, including the Department of Transportation and Department of Health and Human Services, to conduct public awareness campaigns on topics such as impaired driving, public safety, and COVID-19.

Quick answers

Who was awarded contract W912L915P0136?

W912L915P0136 was awarded to Learfield Communications, LLC by Indiana National Guard (Army National Guard) on July 28, 2015.

How much is contract W912L915P0136 worth?

The government has obligated $400,000 on W912L915P0136. Its potential value, with all options, is $800,000.

Which agency awarded contract W912L915P0136?

Indiana National Guard (Army National Guard) awarded W912L915P0136, with funding from Department of the Army (Department of Defense).

Was contract W912L915P0136 competed?

The extent of competition for W912L915P0136 was not competed under sap. The government received 1 offer.

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