Advertising, recruiting, dart bus-back attacks for delaware army national guard on at least one unique bus in each of the three counties in delaware (new castle, kent, sussex).
Ended Purchase Order Awarded Last action
- Contract number
- W912L525PA013
- Awardee
-
HFT Management Inc. UEI UG4NMUAEUL39
- Awarding agency
-
Delaware National Guard
Army National Guard, Department of Defense
- Obligated
- $14,625
Award facts
- Opportunity
-
- W912L525Q0036 Solicitation number
- Contract value 100% obligated
- $14,625.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541850 Indoor and Outdoor Display Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Wilmington, DE 19801, USA
Award details come from SAM.gov/FPDS.
About this award
The Delaware National Guard awarded a $14,625 firm fixed-price purchase order to HFT Management Inc. (doing business as Gateway Outdoor Advertising) on August 1, 2025, for military recruitment advertising services. The contract requires the placement of National Guard recruitment advertisements on the Delaware Administration for Regional Transit (DART) bus system, specifically mandating at least one unique bus wrap or back-of-bus advertisement in each of Delaware's three counties: New Castle, Kent, and Sussex. The contract is scheduled for completion by July 31, 2026, and no set-aside designation was used in this award.
HFT Management Inc., based in Long Valley, New Jersey, specializes in transit-based out-of-home advertising and holds exclusive advertising rights across multiple states. The company has an established relationship with the Delaware National Guard, having received four consecutive purchase order awards since September 2022 for similar DART bus recruitment advertising campaigns, with contract values ranging from $14,400 to $16,750. Beyond military recruitment, the vendor has demonstrated capability in executing large-scale public health communication initiatives, including a prior sub-grant award to produce and install lead poisoning awareness advertisements on DART buses statewide. This contract represents the continuation of the National Guard's transit-based recruitment strategy to reach audiences across Delaware's population centers.
Quick answers
Who was awarded contract W912L525PA013?
W912L525PA013 was awarded to HFT Management Inc. by Delaware National Guard (Army National Guard) on August 1, 2025.
How much is contract W912L525PA013 worth?
The government has obligated $14,625 on W912L525PA013.
Was contract W912L525PA013 competed?
The extent of competition for W912L525PA013 was not competed under sap. The government received 1 offer.
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