Uconn athletics marketing for the ctang.
Ended Purchase Order Awarded Last action
- Contract number
- W50SC224PA003
- Awardee
-
Learfield Communications, LLC UEI JDMABEJDK8Y6
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $50,000
Award facts
- Contract value 100% obligated
- $50,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Air Force Department of Defense
- NAICS code
- 541890 Other Services Related to Advertising
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- East Granby, CT 06026, USA
Award details come from SAM.gov/FPDS.
About this award
This is a firm-fixed-price purchase order awarded by the U.S. Air Force to Learfield Communications, LLC (doing business as Learfield IMG College) for UCONN athletics marketing support for the Connecticut Air National Guard (CTANG). The contract has a ceiling value of $50,000.00 and a period of performance through May 31, 2025. The contract does not have a set-aside designation. Learfield Communications is a for-profit limited liability company that specializes in college athletics multimedia rights, licensing, and related services, including advertising, marketing, and promotional support for military recruiting and branding initiatives. This contract leverages Learfield's exclusive multimedia rights with the UCONN athletic program to deliver comprehensive marketing campaigns, including local and regional advertising, radio and TV ads, athletic sponsorships, signage, website design, and targeted outreach to college students, in support of the CTANG's recruiting and branding objectives.
Quick answers
Who was awarded contract W50SC224PA003?
W50SC224PA003 was awarded to Learfield Communications, LLC by Department of the Army (Department of Defense) on September 1, 2024.
How much is contract W50SC224PA003 worth?
The government has obligated $50,000 on W50SC224PA003.
Which agency awarded contract W50SC224PA003?
Department of the Army (Department of Defense) awarded W50SC224PA003, with funding from Air Force (Department of Defense).
Was contract W50SC224PA003 competed?
The extent of competition for W50SC224PA003 was not competed. The government received 1 offer.
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