Digital imprints before the start of the first home game. University of wyoming will host honorary captains from the wyang to do the coin flip prior to the start of every home game. UW will announce…
Ended Purchase Order Awarded Last action
- Contract number
- W50S8W25PA014
- Awardee
-
Learfield Communications, LLC UEI JDMABEJDK8Y6
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $100,000
Award facts
- Contract value 100% obligated
- $100,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Air National Guard Air Force, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- Laramie, WY 82071, USA
Award details come from SAM.gov/FPDS.
About this award
The U.S. Air National Guard awarded a $100,000 firm fixed-price purchase order to Learfield Communications, LLC (doing business as Learfield IMG College) on August 29, 2025, for marketing and promotional services supporting military recruiting and branding initiatives at the University of Wyoming. The contract, which runs through May 31, 2026, involves integrated marketing services at University of Wyoming football home games, including coordination of honorary captains from the Wyoming Air National Guard for pre-game coin flips and promotion of branded merchandise offerings such as t-shirt cannons. The work will be performed in Laramie, Wyoming, and no small business set-aside designation was applied to this award.
Learfield Communications is a leading provider of college athletics multimedia rights and marketing services with an established track record supporting military recruiting efforts across multiple branches. The company leverages exclusive media partnerships with university athletic programs to deliver comprehensive advertising and promotional campaigns, typically including local and regional advertising, signage, website services, and targeted outreach to college-aged audiences. This contract exemplifies the Air National Guard's strategy of utilizing college sports platforms to enhance military visibility and recruitment messaging among the university population.
Description
Digital imprints before the start of the first home game. University of wyoming will host honorary captains from the wyang to do the coin flip prior to the start of every home game. UW will announce t-shirt cannon at each game brought by the wyang.
Quick answers
Who was awarded contract W50S8W25PA014?
W50S8W25PA014 was awarded to Learfield Communications, LLC by Department of the Army (Department of Defense) on August 29, 2025.
How much is contract W50S8W25PA014 worth?
The government has obligated $100,000 on W50S8W25PA014.
Which agency awarded contract W50S8W25PA014?
Department of the Army (Department of Defense) awarded W50S8W25PA014, with funding from Air National Guard (Air Force).
Was contract W50S8W25PA014 competed?
The extent of competition for W50S8W25PA014 was not competed. The government received 1 offer.
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