UW marketing campaign
Ended Purchase Order Awarded
- Contract number
- W50S8W23P0008
- Awardee
-
Learfield Communications, LLC UEI JDMABEJDK8Y6
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $19,000
Award facts
- Contract value 100% obligated
- $19,000.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- Funding agency
- Air National Guard Air Force, Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- Cheyenne, WY, USA
Award details come from SAM.gov/FPDS.
About this award
The U.S. Air National Guard awarded a $19,000 firm fixed-price purchase order to Learfield Communications, LLC (doing business as Learfield IMG College) on August 31, 2023, for a University of Wyoming marketing campaign. The contract, which was not designated with a set-aside program, is scheduled for completion by April 30, 2024, with performance taking place in Cheyenne, Wyoming. Learfield Communications is a for-profit limited liability company headquartered in Plano, Texas, that specializes in college athletics multimedia rights and marketing services, leveraging exclusive partnerships with university athletic departments to deliver advertising and promotional services primarily to military branches and federal agencies.
This award aligns with the Air National Guard's military recruiting and branding initiatives on college campuses. Learfield has secured over $3.5 million in federal contract awards across multiple military branches since 2021, primarily from the Air Force, Air National Guard, Department of the Army, and Army National Guard. The company's contract work typically encompasses advertising, marketing, and promotional services delivered through college athletics partnerships, including stadium signage, radio and television placements, website design, and targeted outreach to college student populations. The University of Wyoming marketing campaign represents one of numerous smaller purchase orders the company has received to support recruiting and branding efforts at universities nationwide.
Quick answers
Who was awarded contract W50S8W23P0008?
W50S8W23P0008 was awarded to Learfield Communications, LLC by Department of the Army (Department of Defense) on August 31, 2023.
How much is contract W50S8W23P0008 worth?
The government has obligated $19,000 on W50S8W23P0008.
Which agency awarded contract W50S8W23P0008?
Department of the Army (Department of Defense) awarded W50S8W23P0008, with funding from Air National Guard (Air Force).
Was contract W50S8W23P0008 competed?
The extent of competition for W50S8W23P0008 was not competed. The government received 1 offer.
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