Recruiting radio advertising.
Ended Purchase Order Awarded Last action
- Contract number
- W50S7F24PA012
- Awardee
-
Midwest Communications, Inc. UEI UHZES21HNMB7
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $26,280
Award facts
- Contract value 40% obligated
-
- $26,280.00 Current, with exercised options
- $65,700.00 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- Contracting staff
- Funding agency
- Air Force Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Competed under SAP · 2 offers Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Hermantown, MN 55811, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $13,140 | |
| Other Administrative Action | $0 | |
| Original award | $13,140 |
About this award
The U.S. Air Force awarded a $65.7K firm fixed-price purchase order to Midwest Communications, Inc. for recruiting radio advertising services. The contract, effective through August 31, 2029, was awarded on August 20, 2024, with no set-aside designation. Performance will take place in Hermantown, Minnesota. Midwest Communications is a family-owned, for-profit multimedia company that operates 81 radio stations across nine states and has been a registered federal contractor since 2003, making it well-positioned to deliver targeted radio broadcast campaigns supporting Air Force recruitment objectives across specific geographic markets.
This purchase order represents part of the Air Force's broader recruitment and outreach efforts, leveraging Midwest Communications' extensive radio network to promote military service opportunities. The contractor has a established track record with defense agencies, particularly the Air National Guard, delivering localized advertising campaigns through its radio and digital media platforms. The firm fixed-price structure and geographic focus on Minnesota indicate a defined scope of recruiting advertisement services designed to reach potential military recruits within the specified region.
Quick answers
Who was awarded contract W50S7F24PA012?
W50S7F24PA012 was awarded to Midwest Communications, Inc. by Department of the Army (Department of Defense) on August 20, 2024.
How much is contract W50S7F24PA012 worth?
The government has obligated $26,280 on W50S7F24PA012. Its potential value, with all options, is $65,700.
Which agency awarded contract W50S7F24PA012?
Department of the Army (Department of Defense) awarded W50S7F24PA012, with funding from Air Force (Department of Defense).
Was contract W50S7F24PA012 competed?
The extent of competition for W50S7F24PA012 was competed under sap. The government received 2 offers.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award