Static digital advertising signs will be in high traffic shopping areas and generate maximum possible impressions in areas identified in advertising quote. Period of advertising will be fifty-two (52)…
Ended Purchase Order Awarded Last action
- Contract number
- W50S6M25PA015
- Awardee
-
Directional Ad-Vantage Holdings, LLC UEI QCCAEMCZ6UN5
- Awarding agency
-
Department of the Army
Department of Defense
- Obligated
- $19,897
Award facts
- Contract value 100% obligated
- $19,896.50 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Funding agency
- Air National Guard Air Force, Department of Defense
- NAICS code
- 339950 Sign Manufacturing
- Set-aside
- Total Small Business
- Competition
- Competed under SAP · 1 offer Simplified Acquisition
- Pricing
- Firm Fixed Price
- Place of performance
- Birmingham, AL 35217, USA
Award details come from SAM.gov/FPDS.
About this award
The Air National Guard awarded a firm fixed-price purchase order to Directional Ad-Vantage Holdings, LLC (operating as Smartlite) for static digital advertising signage services valued at $19,896.50. The contract, which commenced on September 8, 2025, requires placement of digital advertising signs in high-traffic shopping areas in Birmingham, Alabama, designed to generate maximum impressions over a 52-week performance period. This contract carries a total small business set-aside designation and is scheduled for completion by September 7, 2026.
Smartlite specializes in targeted advertising and directory marketing services for military and defense organizations, with an established track record of securing federal contracts with defense-related agencies including the Air Force Materiel Command and various National Guard units. The company has previously delivered similar advertising placement services across multiple locations, including mall directory advertising in Washington and Wisconsin. This award represents a continuation of Smartlite's role in supporting military recruitment and public awareness initiatives through strategic local marketing placements within community shopping environments.
Description
Static digital advertising signs will be in high traffic shopping areas and generate maximum possible impressions in areas identified in advertising quote. Period of advertising will be fifty-two (52) weeks long.
Quick answers
Who was awarded contract W50S6M25PA015?
W50S6M25PA015 was awarded to Directional Ad-Vantage Holdings, LLC by Department of the Army (Department of Defense) on September 8, 2025.
How much is contract W50S6M25PA015 worth?
The government has obligated $19,897 on W50S6M25PA015.
Which agency awarded contract W50S6M25PA015?
Department of the Army (Department of Defense) awarded W50S6M25PA015, with funding from Air National Guard (Air Force).
Was contract W50S6M25PA015 competed?
The extent of competition for W50S6M25PA015 was competed under sap. The government received 1 offer. It was set aside: Total Small Business.
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