Purchase Order N0018924PZ052
- Not listed
- Navy Recruiting Command awarded a purchase order to Playfly LLC valued at $55,000 on January 1, 2025, for outreach, advertising, and recruiting sponsorships at sporting events supporting Navy Talent Acquisition Group Golden Gate, Pacific and Southwest recruitment initiatives. The order is a sole-source, firm-fixed-price commercial items acquisition (FAR Parts 12 and 13, NAICS 541890) with no small business set-aside. Performance occurs in Berwyn, Pennsylvania, with an ultimate completion date of...
- The Navy Recruiting Command awarded a $55,000 firm fixed-price purchase order to Playfly LLC on August 1, 2024, for sponsorship services with the Virginia High School League. The contract, which runs through June 30, 2025, supports military recruitment outreach initiatives by leveraging high school athletic platforms for targeted engagement with student-athlete demographics. Services include social media activations, program advertisements, event signage, and digital components designed to...
- This is a $50,000.00 firm fixed-price purchase order contract awarded by the Navy Recruiting Command (NRC) to Playfly LLC for the sponsorship of the Oregon School Activities Association (OSAA). The contract will run from September 15, 2024 to June 30, 2025, covering the 2025 fiscal year school year. The contract provides for various branding and activation elements at OSAA post-season and championship events, as well as digital and social media components. This is a sole-source procurement, as...
- The Department of the Navy Recruiting Command awarded a $54,700 firm fixed price purchase order to Outfront Media Inc., doing business as Outfront Media, for NAVY TALENT ACQUISITION GROUP (NTAG) EMPIRE STATE METRO TRANSIT ADVERTISING. The requirement is to place Navy advertising posters in approximately 450 train cars of the Long Island Railroad to create exposure to over 239,000 daily riders and support the Navy's recruiting efforts in the New York metropolitan area. As Outfront Media has...
- The U.S. Department of the Navy Naval Supply Systems Command awarded a $500,000.00 firm fixed-price purchase order to 3 Step Sports LLC, a for-profit limited liability company, to provide event activation and marketing services to support the Navy Recruiting Command. The contract is for 35 tournament-based sporting events during the 2025 season and does not have a set-aside designation. The contract requirements include providing activation space, access to attendees, brand ambassador support,...
- This federal contract award is for OPT I FIELD EVENTS MARKETING ODES services, with a ceiling value of $545,153.00. The award was made to the prime contractor, Young & Rubicam LLC, operating through its VMLY&R division, a global marketing and advertising agency. The contract is a Delivery Order under a larger Indefinite Delivery Indefinite Quantity (IDIQ) contract with the Department of the Navy Recruiting Command, valued at up to $550 million over five years. This IDIQ allows the Navy...
- This is a federal contract award to Young & Rubicam LLC, operating through its VMLY&R division, by the U.S. Navy Recruiting Command. The contract, valued at $84,684.40, is for Delivery Order N6671522F0062 and has an ultimate completion date of February 22, 2024. The contract is for "OPT I FIELD EVENTS MARKETING ODES" and is a Firm Fixed Price Delivery Order under the Navy Recruiting Command's larger Indefinite Delivery Indefinite Quantity (IDIQ) contract with VMLY&R, valued...
- This federal contract award is for OPT II FIELD EVENTS MARKETING ODES and was issued by the Navy Recruiting Command (N6671523F0031) to Young & Rubicam LLC, operating through its VMLY&R division, as the prime contractor. The total ceiling value of the contract is $1,848,344.18. This is a firm fixed price delivery order contract with a completion date of December 31, 2023. VMLY&R is a global marketing and advertising agency that provides a wide range of services to federal government...
- This federal contract award is for the provision of integrated marketing, advertising, and recruitment support services to the U.S. Navy Recruiting Command. The prime contractor is Young & Rubicam LLC, operating through its VMLY&R division, a global marketing and advertising agency. The award has a ceiling value of $286,171.40 and is structured as a delivery order under the larger five-year, $550 million Indefinite Delivery Indefinite Quantity (IDIQ) contract awarded to VMLY&R by the...
- This federal contract award was issued by the Navy Recruiting Command, a defense agency, to Young & Rubicam LLC, operating through its VMLY&R division. The $935,552 Firm Fixed Price Delivery Order Contract is for "OPT II FIELD EVENTS MARKETING ODES" services, with a completion date of December 31, 2023. This contract is not set aside for any specific business type. VMLY&R, a global marketing and advertising agency, is the prime contractor for this award. The company has a...
This federal contract award is for the Navy Recruiting Command, Navy Talent Acquisition Group (NTAG) Golden Gate Sponsorship for outreach, advertising, and recruiting opportunities at sporting events. The prime contractor is Playfly LLC, a subsidiary of Outfront Media Inc., which is a for-profit limited liability company that specializes in marketing, sponsorship, and advertising services primarily within the defense sector. The contract has a ceiling value of $20,000.00 and is a firm fixed-price purchase order with a performance period ending on June 30, 2024. There is no set-aside designation for this contract, indicating it is an open competition. Playfly LLC has established itself as a strategic partner for military recruiting commands, offering comprehensive advertising and sponsorship solutions designed to enhance recruitment efforts and public awareness, particularly through leveraging sporting events and high school leagues as platforms for engagement.
Mod # | Description | ReasonForModification | Federal Obligation | Date |
|---|---|---|---|---|
| P00001 | Other Administrative Action | $0 | 9/24/24 | |
| Not listed | Not listed | $20.0k | 2/21/24 |