Advertising and marketing services
Ended Awarded Last action
- Contract number
- 0001
- Awardee
-
Wunderman Thompson LLC UEI SF2NA13BJQU4
- Awarding agency
-
Marine Corps
Department of the Navy, Department of Defense
- Obligated
- $57,405,527
Award facts
- Opportunity
-
- M0026414R0020 Solicitation number
- Marine Corps Recruiting Command Advertising Services Program Support. Award Notice · Posted Feb 19, 2014
- Contract value 100% obligated
- $57,405,527.34 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- Contracting staff
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Full and Open Competition · 1 offer Negotiated Proposal / Quote
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Atlanta, GA 30326, USA
- Legislative mandates
-
- Service Contract Act FAR subpart 22.10
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | -$0 | |
| Other Administrative Action | $2,385,054 | |
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Other Administrative Action | $0 | |
| Supplemental Agreement for work within scope | $1,526,355 | |
| Change Order | -$1,261,505 | |
| Original award | $54,755,623 |
About this award
This is a federal contract award for advertising and marketing services issued by the U.S. Marine Corps. The prime contractor is Wunderman Thompson LLC, doing business as J. Walter Thompson USA, a foreign-owned, for-profit organization specializing in advertising, marketing, and communications services.
The contract is a delivery order with a cost-plus-fixed-fee pricing type and a ceiling value of $57,405,527.34. It was awarded on January 30, 2015, with a completion date of January 29, 2016. Wunderman Thompson has also been awarded a larger, single-award Indefinite Delivery Contract (IDV) with the Marine Corps Recruiting Command valued at $1,914,649,378.37, with a performance period through December 2034. This IDV covers a broad range of advertising and marketing services to support Marine Corps recruitment efforts, including digital marketing, social media campaigns, awareness media, and lead generation strategies.
The contract does not have a set-aside designation, indicating Wunderman Thompson's competitive positioning in the federal marketplace for advertising and integrated marketing services. The company has performed subcontract work with Booz Allen Hamilton Inc. in this sector as well.
Quick answers
Who was awarded contract 0001?
0001 was awarded to Wunderman Thompson LLC by Marine Corps (Department of the Navy) on January 30, 2015.
How much is contract 0001 worth?
The government has obligated $57,405,527 on 0001. Its current value, with exercised options, is $57,405,527.
Is contract 0001 an order under another contract?
Yes. 0001 is a delivery order under M0026415D0008, an indefinite delivery contract.
Was contract 0001 competed?
The extent of competition for 0001 was full and open competition. The government received 1 offer.
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