Brand messaging (o & m) (completion)
Ended Awarded
- Contract number
- 0005
- Awardee
-
Wunderman Thompson LLC UEI SF2NA13BJQU4
- Awarding agency
-
Marine Corps
Department of the Navy, Department of Defense
- Obligated
- $9,442,444
Award facts
- Contract value 100% obligated
- $9,442,444.00 Current and potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Competed · 1 offer Only One Source
- Pricing
- Cost Plus Fixed Fee
- Place of performance
- Atlanta, GA 30326, USA
Award details come from SAM.gov/FPDS.
About this award
This federal contract was awarded by the U.S. Marine Corps to Wunderman Thompson LLC, doing business as J. Walter Thompson USA, for brand messaging and operations and maintenance (O&M) services. The $9,442,444.00 cost-plus-fixed-fee contract has an ultimate completion date of December 19, 2014.
Wunderman Thompson LLC is a foreign-owned, for-profit organization that provides strategic marketing solutions to federal agencies. The company has a significant $1.914 billion Indefinite Delivery Contract (IDC) with the Marine Corps Recruiting Command that covers a broad spectrum of advertising and marketing services to support Marine Corps recruitment efforts. This contract was not set aside for small businesses, indicating Wunderman Thompson's competitive positioning in the federal marketplace. The contract work involves digital marketing, social media campaigns, awareness media, lead generation strategies, and support materials to attract and engage potential Marine Corps recruits.
Quick answers
Who was awarded contract 0005?
0005 was awarded to Wunderman Thompson LLC by Marine Corps (Department of the Navy) on September 26, 2014.
How much is contract 0005 worth?
The government has obligated $9,442,444 on 0005.
Is contract 0005 an order under another contract?
Yes. 0005 is a delivery order under M0026414D0003, an indefinite delivery contract.
Was contract 0005 competed?
The extent of competition for 0005 was not competed. The government received 1 offer.
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