Contract for a comprehensive web-based media contact, media relations, impressions evaluation, social media monitoring, and analytics software for both english and spanish languages.
Ended Awarded Last action
- Contract number
- AG3144D160324
- Awardee
-
Mackenzie Marketing Group LLC UEI F58NQA3HABM6
- Awarding agency
-
Office of Administrative Services Procurement Management Branch
Food Safety and Inspection Service, Department of Agriculture
- Obligated
- $263,227
Award facts
- Contract value 84% obligated
-
- $263,227.00 Current, with exercised options
- $312,602.00 Potential, with all options
- Completion date 100% complete
- Current and potential, with all options
- NAICS code
- 541511 Custom Computer Programming Services
- Set-aside
- Total Small Business
- Competition
- Full and Open Competition · 1 offer Multiple Award, Fair Opportunity
- Pricing
- Firm Fixed Price
- Place of performance
- Washington, DC 20250, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Other Administrative Action | $5,818 | |
| Funding Only Action | $18,000 | |
| Exercise an Option | $53,818 | |
| Exercise an Option | $49,375 | |
| Funding Only Action | $9,360 | |
| Other Administrative Action | $0 | |
| Exercise an Option | $45,298 | |
| Other Administrative Action | $0 | |
| Change PIID | $0 | |
| Transfer Action | $0 | |
| Exercise an Option | $41,558 | |
| Original award | $40,000 |
Show all 12
About this award
Mackenzie Marketing Group LLC was awarded a delivery order under the General Services Administration's Professional Services Schedule for a comprehensive web-based media contact, media relations, impressions evaluation, social media monitoring, and analytics software platform supporting both English and Spanish languages. The contract, valued at $312,602.00 on a firm fixed-price basis, was awarded on August 17, 2016, with an ultimate completion date of September 18, 2021. This award is designated as a Total Small Business set-aside and is being funded through the Office of Administrative Services Procurement Management Branch at the U.S. Department of Agriculture.
The delivery order leverages the Professional Services Schedule, a governmentwide GSA vehicle that streamlines the procurement of professional services across federal agencies. Under this contract, Mackenzie Marketing Group (also doing business as Mackenzie + Associates) will provide media monitoring and analytics capabilities, including social media monitoring and impression evaluation tools, to support the federal agency's communications and public relations efforts. The inclusion of bilingual functionality reflects the agency's commitment to reaching diverse audiences across English and Spanish-speaking populations.
Quick answers
Who was awarded contract AG3144D160324?
AG3144D160324 was awarded to Mackenzie Marketing Group LLC by Office of Administrative Services Procurement Management Branch (Food Safety and Inspection Service) on August 17, 2016.
How much is contract AG3144D160324 worth?
The government has obligated $263,227 on AG3144D160324. Its potential value, with all options, is $312,602.
Is contract AG3144D160324 an order under another contract?
Yes. AG3144D160324 is a delivery order under GS07F014CA, a federal supply schedule, on The Professional Services Schedule (PSS).
Was contract AG3144D160324 competed?
The extent of competition for AG3144D160324 was full and open competition. The government received 1 offer. It was set aside: Total Small Business.
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