Title: media services to support nhtsa impaired driving public service campaign action: issue a task order under solicitation DTNH22-17-r-00007 description: the impaired driving public service…

The Department of Transportation National Highway Traffic Safety Administration (NHTSA) awarded a $6,100,000.00 firm fixed-price delivery order to Advertising Council Inc. (DBA AD Council), a non-profit organization, to provide media services to support NHTSA's Impaired Driving Public Service Campaign. The objectives of the campaign are to develop and execute a national public service campaign to decrease impaired driving, create dialogue on planning ahead to prevent impaired driving, and measure the campaign's effectiveness. The period of performance is a 12-month base with four 12-month option periods. This delivery order was issued under NHTSA's existing Impaired Driving Public Service Campaign Program solicitation. The contract does not have a set-aside designation.

Title: media services to support nhtsa impaired driving public service campaign action: issue a task order under solicitation DTNH22-17-r-00007 description: the impaired driving public service campaign's objectives is to: 1. Develop and execute a national public service campaign to decrease impaired driving for the target audience featuring varied media approaches; 2. Create dialogue on planning ahead to prevent impaired driving behavior; and to 3. Measure campaign effectiveness. Using nhtsa's impaired driving public service campaign program as the foundation for this effort, the project's primary goal is to develop a large-scale, fully-integrated, donated media public service campaign to raise awareness of the dangers of impaired driving to the target audiences (including individuals under the age of 21 or those who influence these individuals) to influence the target audience's behavior to not drink and drive. Estimated budget: 11,243,645.00 FY 17: 1,700,000.00 FY 18: 2,146,460.00 FY 19: 2,488,650.00 FY 20: 2,583,716.00 FY 21: 2,324,828.00 period of performance one 12-month base with four 12-month option periods supporting documents: 17-00471: signed 4200 16-00623: igce 17-00471: IT checklist 17-00471: sections c and f combined 17-00471: section l 17-00471: section m - evaluation plan 17-00471: signed ALT COR memo 17-00471: signed COR memo 17-00471: signed d and f checklist