Title: media services to support nhtsa's distracted driving public service campaign action: issue a task order under solicitation DTNH22-17-r-00007 description: the distracted driving prevention…

This federal contract award is for media services to support the National Highway Traffic Safety Administration's (NHTSA) distracted driving public service campaign. The prime contractor, Advertising Council Inc. (DBA AD Council), was issued a $6,625,000 firm fixed price task order to develop and execute a national multi-year, multi-million dollar, donated media campaign to decrease distracted driving. The task order was issued under NHTSA solicitation DTNH22-17-R-00007 and has a one-year base period with four 12-month option periods. The contract does not have a set-aside designation. Advertising Council Inc. is a non-profit organization that partners with businesses and creative professionals to develop cause marketing campaigns on major social issues in America, including public health and safety messaging. The agency has received over $50 million in combined federal task orders from NHTSA to provide media services for various traffic safety campaigns.

Title: media services to support nhtsa's distracted driving public service campaign action: issue a task order under solicitation DTNH22-17-r-00007 description: the distracted driving prevention social norming campaign's objectives are to: 1. Develop, execute and manage a national, multi-million dollar-value, fully-integrated, donated media public service campaign to decrease distracted driving for certain target audiences featuring varied media approaches 2. Create dialogue and provide tools and resources to empower motorists to stop the dangerous practice of distracted driving 3. Conduct the necessary qualitative and quantitative market research to support material development 4. Manage social media efforts to support campaign strategies 5. Provide PR support, as required 6. Develop and maintain new partnerships and collaborations 7. Measure campaign effectiveness estimated budget: $6,625,000 FY 17 $1,260,000 FY 18 $1,300,000 FY 19 $1,315,000 FY 20 $1,350,000 FY 21 $1,400,000 period of performance one 12-month base period with four 12-month option periods supporting documents: 17-00475: signed 4200 16-00623: igce 17-00475: IT checklist 17-00475: sections c and f combined 17-00475: section l 17-00475: section m - evaluation plan 17-00475: signed ALT COR memo 17-00475: signed COR memo 17-00475: signed d and f checklist