Title: obtain media services to support nhtsa's occupant

Ended Awarded Last action

Contract number
DTNH2217F00193
Awardee
Awarding agency
Obligated
$11,082,457

Award facts

Contract value 63% obligated
  • $11,082,457.00 Current, with exercised options
  • $17,675,000.00 Potential, with all options
Completion date 100% complete
Current and potential, with all options
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Not Competed Only One Source
Pricing
Cost No Fee
Place of performance
New York, NY 10017, USA

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Funding Only Action P00006 $1,637,000
Other Administrative Action P00005 $0
Funding Only Action P00004 $2,300,000
Funding Only Action P00003 $700,000
Funding Only Action P00002 $1,578,000
Funding Only Action 1 · Title: obtain media services to support nhtsa's occupant protection public service campaign $2,227,457
Original award $2,640,000

About this award

The Department of Transportation National Highway Traffic Safety Administration (DOT NHTSA) awarded a $17,675,000.00 delivery order to Advertising Council Inc. (doing business as AD Council), a non-profit organization, to provide media services in support of NHTSA's occupant protection public service campaign. The contract is not set aside. As a prime contractor, Advertising Council Inc. has received multiple federal awards from agencies such as the Department of Veterans Affairs and the Office of National Drug Control Policy to develop cause marketing campaigns and media services for public health and safety initiatives. The Advertising Council Inc. also holds several Indefinite Delivery/Indefinite Quantity (IDIQ) contract vehicles with the Federal Emergency Management Agency and NHTSA for emergency preparedness, public health education, and transportation safety campaigns.

Quick answers

Who was awarded contract DTNH2217F00193?

DTNH2217F00193 was awarded to The Advertising Council Inc. by National Highway Traffic Safety Administration (Department of Transportation) on September 30, 2017.

How much is contract DTNH2217F00193 worth?

The government has obligated $11,082,457 on DTNH2217F00193. Its potential value, with all options, is $17,675,000.

Is contract DTNH2217F00193 an order under another contract?

Yes. DTNH2217F00193 is a delivery order under DTNH2217D00076, an indefinite delivery contract.

Was contract DTNH2217F00193 competed?

The extent of competition for DTNH2217F00193 was not competed.

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