Award of 2020 ICC or 17 ESO media

Ended Awarded Last action

Contract number
1333LB19F00000034
Awardee
Awarding agency
Obligated
$56,393,182

Award facts

Contract value 96% obligated
  • $57,585,093.32 Current, with exercised options
  • $58,801,726.00 Potential, with all options
Completion date 100% complete
Current and potential, with all options
NAICS code
541810 Advertising Agencies
Set-aside
No set-aside
Competition
Full and Open Competition Negotiated Proposal / Quote
Pricing
Firm Fixed Price
Place of performance
Suitland, Suitland-Silver Hill, MD 20746, USA
Legislative mandates

Award details come from SAM.gov/FPDS.

Transactions

Action Obligated Date
Close Out P22014 · Closeout modification -$1,216,633
Change Order P22013 · Modification to add brand valuation analysis to 2020 ICC or 17 $0
Funding Only Action P21012 · Key personnel change and incremental funding. $6,811
Supplemental Agreement for work within scope P21011 · Extend the POP for 2020 ICC or 17 pursuant to far 52.217-8 $2,297,435
Other Administrative Action P21010 · Administrative modification to 2020 ICC or 17 $0
Supplemental Agreement for work within scope P21009 · 2020 ICC or 17 extension of services through june 30, 2020. $7,352,032
Supplemental Agreement for work within scope P20008 · Expand services to accommodate a delay in 2020 census operations due to the covid-19 pandemic. $3,720,003
Supplemental Agreement for work within scope P20007 · Modification to increase 2020 ICC or 17 efforts due to covid-19 $643,669
Supplemental Agreement for work within scope P20006 · Supp. Agreement change within scope. Increase value to or 17 and fully fund increased amount. $2,253,995
Supplemental Agreement for work within scope P20005 · 2020 ICC order 17 - ESO media: incrementally fund clins 2 and 3. Exercise and fully fund clin 4. Increase order ceiling. $19,798,375
Other Administrative Action P19004 · Incremental funding and revise deliverables date $152,200
Funding Only Action P19003 · Incrementally fund or 17 clin 0002 $554,000
Other Administrative Action P19002 · Modification to revise deliverable dates $0
Funding Only Action P19001 · Incremental funding $2,571,499
Original award $18,259,795
Show all 15

About this award

This contract was awarded by the U.S. Department of Commerce Census Bureau to the prime contractor Young & Rubicam LLC, through its VMLY&R division. The contract, valued at $58,801,726.00, is for the delivery of 2020 ICC or 17 ESO media services. The contract has a completion date of December 31, 2021 and was awarded on December 21, 2018. This contract is not associated with any set-aside designations. Young & Rubicam LLC, through VMLY&R, is a global marketing and advertising agency that provides a range of services to federal government customers, including the Department of the Navy Recruiting Command and other Department of Defense entities. The company holds several indefinite delivery, indefinite quantity (IDIQ) contract vehicles and a Federal Supply Schedule contract with the General Services Administration to deliver marketing and communications services to federal agencies.

Quick answers

Who was awarded contract 1333LB19F00000034?

1333LB19F00000034 was awarded to Young & Rubicam LLC by US Census Bureau (Department of Commerce) on December 21, 2018.

How much is contract 1333LB19F00000034 worth?

The government has obligated $56,393,182 on 1333LB19F00000034. Its current value, with exercised options, is $57,585,093. Its potential value, with all options, is $58,801,726.

Is contract 1333LB19F00000034 an order under another contract?

Yes. 1333LB19F00000034 is a delivery order under DOCYA132316CQ0003, an indefinite delivery contract.

Was contract 1333LB19F00000034 competed?

The extent of competition for 1333LB19F00000034 was full and open competition.

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