FY23 idarng college advertising
Ended Definitive Contract Awarded Last action
- Contract number
- W912J722C0006
- Awardee
-
Learfield Communications, LLC UEI JDMABEJDK8Y6
- Awarding agency
-
Idaho National Guard
Army National Guard, Department of Defense
- Obligated
- $409,462
Award facts
- Opportunity
-
- W912J722R0009 Solicitation number
- Contract value 78% obligated
-
- $409,461.88 Current, with exercised options
- $524,934.97 Potential, with all options
- Completion date 100% complete
-
- Current, with exercised options
- Potential, with all options
- Funding agency
- Department of the Army Department of Defense
- NAICS code
- 541810 Advertising Agencies
- PSC
- R701 Support- Management: Advertising
- Set-aside
- No set-aside
- Competition
- Not Available for Competition · 1 offer Only One Source
- Pricing
- Firm Fixed Price
- Place of performance
- Boise, ID 83705, USA
Award details come from SAM.gov/FPDS.
Transactions
| Action | Obligated | Date |
|---|---|---|
| Exercise an Option | $109,974 | |
| Exercise an Option | $104,738 | |
| Exercise an Option | $99,750 | |
| Original award | $95,000 |
About this award
The Department of the Army awarded a definitive firm fixed-price contract to Learfield Communications, LLC (doing business as Learfield IMG College) on September 11, 2022, to support marketing and advertising for the Idaho Army National Guard recruiting initiative. This contract, valued at approximately $525K, encompasses advertising and promotional services at three Idaho universities: Boise State University, Idaho State University, and the University of Idaho. The contract is not designated as a set-aside and will be performed in Boise, Idaho, with a completion date of September 10, 2027. Learfield Communications, a media and technology company headquartered in Plano, Texas, specializes in college athletics multimedia rights and military recruiting support services, leveraging its exclusive relationships with university athletic programs to deliver targeted marketing campaigns.
This engagement represents continuation of Learfield's established role as a primary vendor for military branch recruiting efforts. The company has successfully delivered similar advertising and marketing services across multiple service branches, including the Air Force, Air National Guard, and Army, with contracts typically involving local and regional advertising, radio and television spots, athletic sponsorships, signage, website design, and direct outreach to college student populations. Through these contracts, Learfield utilizes its multimedia platforms and university partnerships to create comprehensive recruiting campaigns that enhance military branch visibility and engagement on college campuses.
Quick answers
Who was awarded contract W912J722C0006?
W912J722C0006 was awarded to Learfield Communications, LLC by Idaho National Guard (Army National Guard) on September 11, 2022.
How much is contract W912J722C0006 worth?
The government has obligated $409,462 on W912J722C0006. Its potential value, with all options, is $524,935.
Which agency awarded contract W912J722C0006?
Idaho National Guard (Army National Guard) awarded W912J722C0006, with funding from Department of the Army (Department of Defense).
Was contract W912J722C0006 competed?
The extent of competition for W912J722C0006 was not available for competition. The government received 1 offer.
On GovTribe
See this award's full record
- Every transaction and funding action
- The awardee's other awards and teaming partners
- Similar awards and recompete opportunities
- Ask GovTribe AI about this award