Jacksonville Jaguars, LLC

The state of Florida, through the Florida Department of Agriculture and Consumer Services, is seeking a single-source provider for sports event promotion and sponsorship services related to the Jacksonville Jaguars, LLC. The purpose is to promote and generate additional brand awareness and retail sales for Florida agricultural products through the use of the "Fresh From Florida" logo in multimedia advertisements before, during, and after the Jaguars' football season. The contract term is from the date of execution through June 30, 2025, with an estimated dollar amount of up to $450,000, and an approximate contract amount of $380,000. Jacksonville Jaguars, LLC is identified as the sole licensing provider of marketing rights for the team, and no other source is available to facilitate the required athletic-related advertising purchases. The vendor must be a non-paid member of the "Fresh From Florida" Industry Membership program as part of the performance requirements.

This is a single-source procurement, as Jacksonville Jaguars, LLC manages the various aspects of multimedia marketing for the team, including broadcasting, print, and in-stadium advertising, and no other source is available to provide these services. Prospective vendors are requested to provide information regarding their ability to supply the required services by August 21, 2024. There are no set-aside designations or restrictions on the types of organizations that can respond, and no incumbent vendors or current contractors are listed.