Daytona International Speedway

The state of Florida, through the Florida Department of Agriculture and Consumer Services, is seeking to procure sports event promotion and sponsorship services from NASCAR Enterprises LLC dba Daytona International Speedway. The purpose of the purchase is to promote Florida agricultural commodities, value-added products, and agricultural-related businesses as outlined in Florida Statute 571.24. The contract term is from the date of execution through June 30, 2025, with an estimated contract amount of up to $500,000 and an approximate value of $350,000. The justification for this single-source acquisition is that NASCAR Enterprises LLC dba Daytona International Speedway is the sole provider of multi-media advertisement opportunities for Daytona International Speedway events and manages the various aspects of multimedia marketing.

The agency has determined that the commodities or contractual services are available only from this single source. The agency will provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A-1.045, Florida Administrative Code, and Section 120.57(3), Florida Statutes. There are no set-aside designations or restrictions on the types of organizations that can respond, and there is no mention of any incumbent vendors or current contractors. The budget range for this procurement is up to $500,000, with an approximate contract amount of $350,000.