Public Relations, Advertising, Marketing, and Multimedia Services - 2

The State of Florida, Department of Management Services, is issuing a Request for Proposals (RFP) for Public Relations, Advertising, Marketing, and Multimedia Services. The objective is to establish a statewide State Term Contract, with the Department intending to make multiple awards. The scope of work includes providing a range of marketing and communications services, such as public relations, advertising, marketing, and multimedia services, to be delivered on an as-needed basis with no guaranteed or minimum spend. Respondents must demonstrate relevant experience, proposed solutions, and customer and account management abilities for the specific service categories they are proposing. The technical proposal is worth 300 points, and the cost proposal is worth 100 points per service category. Interested vendors must submit responses through the MyFloridaMarketPlace Sourcing Event via the Business Network by the July 10, 2024 due date. The Department has posted questions, answers, and addenda related to this solicitation.

The RFP does not specify any set-aside designations or restrictions on the types of organizations that can respond. The Department does not identify any incumbent vendors or current contractors, and there is no information provided about existing infrastructure or technology that requires integration. The RFP also does not include details about possible award values or budget ranges, stating only that the Department spent over $23 million on these services in fiscal year 2022-2023, but this historical spend is for informational purposes only and does not represent guaranteed or minimum spend under a new contract.