The Commonwealth of Massachusetts is soliciting a media campaign for the Massachusetts Building at the 2026 Big E Fair, with proposals due August 10, 2026. The scope encompasses social media strategy and public engagement across the Big E Fair run (September 18–October 4, 2026), with campaign objectives centered on increasing awareness of the Massachusetts Building and Avenue of States, driving foot traffic and online engagement, and highlighting special event days: Massachusetts Day (September 24), Harvest New England Day (October 2), and Bargain Bites (September 21).

The primary marketing platforms are Instagram for visual storytelling and reels, Facebook for event promotion and historical content, and YouTube Shorts or Series for vendor interviews and documentaries. The campaign will also explore local news outlets for printed materials. Deliverables include spotlighting onsite businesses, showcasing the building's history and vendor profiles, and executing targeted digital marketing tactics to encourage tourism through visual content.

The source does not specify contract value, budget range, contract term, incumbent contractor, evaluation criteria, set-asides or preference programs, required vendor qualifications or certifications, site-visit or pre-bid meeting details, question-due deadline, or anticipated award date. The attached scope-of-work document provides campaign framework and objectives but omits procurement parameters including budget allocation, vendor qualifications, deliverable timelines, and performance metrics.

FP Media Campaign Mass Building 07/24/2026

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