FP PRF86 Media Campaign Mass Building 07242026.docx

This is a media campaign scope of work for the Massachusetts Building, administered by the state of Massachusetts, outlining a comprehensive social media and public engagement strategy for the 2026 Big E Fair running from September 18 through October 4. The campaign objectives include increasing public awareness of the Massachusetts Building and Avenue of States, driving foot traffic and online engagement, encouraging tourism through visual content, and highlighting special event days including Massachusetts Day (September 24), Harvest New England Day (October 2), and Bargain Bites (September 21). The primary marketing platforms identified are Instagram for visual storytelling and reels, Facebook for event promotion and historical content, YouTube Shorts or Series for vendor interviews and documentaries, and local news outlets for potential printed materials. The campaign will spotlight onsite businesses and showcase the building's history and vendors through targeted digital marketing tactics.

The document provides campaign framework and objectives but does not specify pricing terms, contract duration, response deadlines, bid submission dates, award dates, set-asides, incumbent contractors, or funding amounts and sources. No site visit requirements, bidder's conference details, or contract renewal options are detailed in this scope of work document. Additional documentation would be required to establish the complete procurement parameters, including budget allocation, vendor qualifications, deliverable timelines, and performance metrics for this media campaign initiative.