Digital Advertising 2025

SUNY Morrisville is seeking proposals for a comprehensive digital advertising services contract for undergraduate enrollment marketing, with the procurement targeting a digital marketing firm to develop and manage a targeted campaign. The request for proposal (RFP) seeks a vendor to execute a digital advertising strategy spanning the contract period from July 1, 2025, through June 30, 2026, with a campaign launch scheduled for September 2025. Prospective bidders must submit comprehensive documentation including firm history, service portfolio, digital marketing approach, implementation strategies, case studies from higher education or similar industries, and client references. Evaluation criteria will focus on the firm's experience, expertise, approach, strategies, case studies, references, and overall value proposition. The proposal submission deadline is May 6, 2025, at 3:00 p.m. (EST), with proposals to be emailed to gunermjr@morrisville.edu, and interested firms are advised to contact John Gunerman, Director of Purchasing, for any questions or clarifications.

The procurement includes specific subcontracting goals for minority-owned (16%), women-owned (14%), and service-disabled veteran-owned (6%) businesses, though the opportunity is not exclusively reserved for these designations. Previous contracts for similar services have been awarded to Encoura, LLC and Advance Media New York, suggesting potential competitive landscape insights for bidders. The annual budget for this digital advertising initiative is $124,500, with proposals required to provide a detailed breakdown of agency fees, media spend allocation, and fee structure transparency. No service-disabled veteran-owned set-aside is specified for this opportunity, indicating open competition among qualified vendors. The contract will be awarded under SUNY Morrisville's discretionary authority pursuant to NYS Education Law 355(5)(a), and a traditional sealed bid process will not be utilized for this procurement.