Digital Advertising 2025 Specifications.docx
DOCX document 17 KB Posted
- Attached to
- Digital Advertising 2025
- Solicitation number
- 2121110
- Issued by
- Madison County, New York
About this file
This document is a Request for Proposal (RFP) for digital marketing services issued by SUNY Morrisville, seeking a qualified digital marketing firm to develop and manage a comprehensive digital advertising campaign. The project aims to support undergraduate enrollment objectives, with the contract period spanning from July 1, 2025, through June 30, 2026. Proposals are due on Tuesday, May 6, 2025, at 3:00 p.m. (EST), to be submitted via email to gunermjr@morrisville.edu. The selected partner will launch the digital marketing campaign in September 2025.
The annual budget for this digital advertising initiative is $124,500, with proposals required to provide a detailed breakdown of agency fees, media spend allocation, and fee structure transparency. Evaluation criteria will focus on the firm's experience, expertise, approach, strategies, case studies, references, and overall value proposition. Prospective bidders must submit comprehensive documentation including firm history, service portfolio, digital marketing approach, implementation strategies, case studies from higher education or similar industries, and client references. Interested firms are encouraged to contact John Gunerman, Director of Purchasing, for any questions or clarifications regarding the proposal.
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Digital Advertising 2025 Specifications SUNY Morrisville Introduction SUNY Morrisville is seeking proposals from qualified digital marketing firms to develop, implement, and provide ongoing management for a comprehensive digital marketing campaign aimed at achieving undergraduate enrollment objectives. The selected partner will be engaged starting July 1, 2025, with the campaign launching in September 2025 and running through June 30, 2026.
Proposal Requirements Prospective partners are requested to provide the following information:
1. Comprehensive Overview of the Firm
· History of the firm
· Services portfolio
· Industries/sectors in which the firm has expertise
2. General Approach and Philosophies
· Approach to developing digital marketing campaigns
· Implementation strategies
· Management and optimization philosophies
3. Breakdown of Agency Fees and Media Spend
· Detailed breakdown of agency fees
· Media spend allocation
· Transparency in fee structure
· Annual budget: $124,500
4. Case Studies
· At least one and up to three recent case studies
· Preferably with higher education or similar industries
5. Client References
· List of three client references
6. Conclusion
· Case for why the firm is a strong/best fit as a strategic marketing partner for SUNY Morrisville
· Highlight any value added Submission Guidelines The deadline for proposal submissions is Tuesday, May 6, 2025 at 3:00 p.m. (EST). Proposals are to be emailed to gunermjr@morrisville.edu by the due date and time.
Evaluation Criteria Proposals will be evaluated based on the following criteria:
· Firm's experience and expertise
· Approach and strategies
· Transparency and breakdown of fees
· Quality and relevance of case studies
· References and testimonials
· Overall fit and value proposition Contact Information For any questions or clarifications, please contact John Gunerman, Director of Purchasing, via email at gunermjr@morrisville.edu.
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