9275-27-R-RFIN-00004

The University of Mississippi Medical Center is procuring a Cinemavision MRI patient digital video and audio entertainment system under sole-source certification SS 9738, with objections due August 5, 2026 at 3:00 p.m. Central Time. This is a non-competitive procurement — Cinemavision LLC is the only vendor identified as offering an integrated MRI patient entertainment system combining simultaneous video and audio capabilities on the market.

The Cinemavision 20/20 system delivers video through patient goggles that block the MRI bore and head-coil view, paired with audio headsets and two-way communication capability between patients and MRI technicians. The system includes a digital controller, fiber optic channels, technologist remote control with microphone, LCD monitor, and patient-side components featuring noise-reduction technology, a squeeze-button call function, and streaming capability from iPhones or iPads. On-site training is provided for MRI technologists, marketing managers, and schedulers. The system's stated primary benefit is enabling pediatric patients to undergo MRI procedures without sedation, reducing procedural costs and staffing requirements.

The estimated procurement cost is $79,000 over a three-year contract term. UMMC reserves the right to determine during the certification period whether additional enhancements, upgrades, support, or equipment are within scope and may increase spending authority accordingly.

The sole-source justification rests on Cinemavision's market position as the exclusive provider of combined video-and-audio MRI patient entertainment. UMMC determined pricing through comparison against available market intelligence and identified discounts. Interested parties objecting to the sole-source certification must submit the required Vendor Form and Objection Certification to solesource@umc.edu by the August 5 deadline. Notice of Award or No Award will be posted on August 5, 2026.