Promotional Incentive Support for USCG Recruiting

Past Recompete Updated

Agency
Solicitation expected
Estimated value
$20,000,000 to $50,000,000
Set-aside
Ability One

Forecast facts

Anticipated award
Through
Acquisition strategy
Follow-on to Existing Contract
NAICS code
541890 Other Services Related to Advertising
Place of performance
West Allis, WI
Forecast number
F2024064956
Points of contact

Forecast details come from DHS's Acquisition Planning Forecast System. Agencies' dates and values are estimates.

About this forecast

The U.S. Coast Guard is seeking a contractor to provide promotional incentives and outreach materials for their recruiting efforts across 69 recruiting offices and the Recruiting Command. The contract is a recompete with an estimated solicitation release date of May 1, 2024, and an estimated award date of September 28, 2024.

The estimated award value range for this Ability One set-aside contract is between $20,000,000 and $50,000,000. The contractor will be responsible for supplying promotional items to be distributed at no cost to contacts, leads, prospects, centers of influence, the Incident Management Team, and participants in the "Everyone is A Recruiter" program in order to generate awareness of the Coast Guard and Coast Guard Reserve, and promote recruiting programs and opportunities.

Forecast text

The CGRC Marketing Division provides recruiting promotional incentives for sixty-nine (69) recruiting offices and Recruiting Command for outreach purposes. USCG provides these items at no cost or expectation, to contacts, leads, prospects, centers of influence, the Incident Management Team (IMT), and “Everyone is A Recruiter” program participants to generate awareness of the Coast Guard and Coast Guard Reserve, promote recruiting programs and opportunities, and serve as a continuing reminder of initial recruiter contact.

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