Census of Agriculture Communication Plan
Past New Requirement Updated
- Agency
-
Department of Agriculture
- Solicitation expected
- Estimated value
- $20,000,000 to $49,000,000
- Set-aside
- No set-aside
Forecast facts
- Anticipated award
- NAICS code
- 541613 Marketing Consulting Services
- Forecast number
- 47559
- Points of contact
Forecast details come from the GSA Acquisition Gateway. Agencies' dates and values are estimates.
About this forecast
The U.S. Department of Agriculture's National Agricultural Statistics Service (NASS) is seeking professional marketing and communications services to support a nationwide Census of Agriculture conducted every five years. The contractor will develop and implement targeted marketing strategies designed to educate agricultural producers and stakeholders about the Census, encourage participation with emphasis on online response methods, and build public awareness regarding the Census's purpose, confidentiality protections, and importance to U.S. agriculture. The solicitation is estimated to release on April 2, 2026, with an anticipated award date of June 30, 2026.
The estimated award value ranges from $20,000,000 to $49,000,000 under a Firm Fixed Price contract type available through full and open competition. This procurement is classified under NAICS 541613 (Marketing Consulting Services) and will be awarded as a Purchase Order. Interested parties should contact Nicole McKenzie, Contracting Officer at the U.S. Department of Agriculture, via email at nicole.mckenzie@usda.gov for additional information regarding this opportunity.
Forecast text
The U.S. Department of Agricultures National Agricultural Statistics Service (NASS) requires professional marketing and communications services to support outreach for the Census of Agriculture a nationwide effort conducted every five years to collect comprehensive agricultural data. The contractor will develop and implement targeted marketing strategies to educate agricultural producers and stakeholders about the Census encourage responseparticularly onlineand build public awareness of its purpose confidentiality protections and importance to U.S. agriculture
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