Digital Advertising/Digital Marketing

The Wisconsin Army National Guard has a requirement for digital marketing/advertising. The solicitation number assigned to this action is W912J2-15-T-0017. The solicitation is issued as a Request for Quote (RFQ) from the United States Property and Fiscal Office for Wisconsin, Purchasing and Contracting Division, Camp Douglas, WI 54618.

This is a total small business set aside in accordance with FAR 9-405-5. The principle NAICS is 541810 and size standard is 15.0 Million Dollars annual revenue. t The Wisconsin Army National Guard has a requirement for digital marketing/advertising for a period of up to six months to assist with the WIARNG online recruiting campaign. This acquisition is utilizing procedures in FAR part 13, Simplified Acquisition Procedures. The Government intends to award a Firm-Fixed Price Contract to the firm that provides the Lowest Price, Technically Acceptable quoter without discussions. Therefore, Offerors should submit their best offer up front. Do not assume you will be able to revise your offer.
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Contract length will be up to six months from the date of the award.
Please see below for place of performance.

Quote for the following:

CLIN 0001: Series of Interactive Banner Ads
Quote for cost per click (CPC) per 500 clicks
QTY? ____@EA

The government will determine the quantity base on the unit price
The government will provide the content for the advertisement.
See Statement of Work.

CLIN 0002 Pre-Roll Video Advertisement
QTY? ______@EA

Cost per view per 100 views. (1 view constitutes watching the entire video)
The government will determine the quantity based on the unit price
The government will work with the vendor with creating videos.
See statement of work.

Vendor must ensure that these ads are being placed optimally where the target audience (see SOW) is being reached. Any websites deemed inappropriate by the government or a reasonable person may result in a termination of the contract





The following provisions are included for the purposes of this combined synopsis/solicitation:

52.212-1 -- Instructions to Offerors -- Commercial Items (JUL 2013); Evaluation in accordance with FAR 13.106-2 based on the lowest price technically acceptable offer
52.212-2 - Evaluation-Commercial Items
52.212-3 - Offeror Representations and Certifications -- Commercial Items ALT I;
52.252-1- Provisions Incorporated by Reference (http://farsite.hill.af.mil)

The following clauses are included for the purposes of this combined synopsis/solicitation and most current versions will be incorporated into any resulting order:

52.204-7 - System for Award Management
52.212-4 - Contract Terms and Conditions-Commercial Items;
52.219-6 - Notice of Total Small Business Set-Aside (JUNE 2003);
52.219-28 - Post-Award Small Business Program Representation
52.222-21 - Prohibition of Segregated Facilities
52.222-26 - Equal Opportunity
52.222-50 - Combating Trafficking in Persons
52.223-18 - Encouraging Contractor Policy to Ban Text Messaging While Driving
52.225-13 - Restrictions on Certain Foreign Purchases
52.232-33 - Payment by Electronic Funds Transfer-System for Award Management
52.232-39 - Unenforceability of Unauthorized Obligations
52.233-3 - Protest After Award
52.233-4 - Applicable Law for Breach of Contract Claim
52.252-2 - Clauses Incorporated by Reference, http://farsite.hill.af.mil
52.252-6 - Authorized Deviations in Clauses
252.232-7003 - Electronic Submission of Payment Requests and Receiving Reports
252.232-7006 - Wide Area Workflow Payment Instructions
252.232-7010 - Levies on Contract Payments
52.222-3 - Convict Labor
52.222-19 - Child Labor - Cooperation with Authorities and Remedies
52.209-6 - Protecting the Government's Interest when Subcontracting with Contractors Debarred, Suspended, or Proposed for Debarment


Submittal Requirements: Submit the following in order to be considered for award.
1. Pricing of CLINS
2. Cage code
3. Representations and Certifications (52.212-3 Alt 1).

Submit offers in response to this synopsis/solicitation to curtis.p.clements.mil@mail.mil (USPS Mail) USPFO for Wisconsin; 1 Williams St. Camp Douglas, WI (Delivery Address) USPFO for Wisconsin, 1 Williams St. Camp Douglas, WI 54618. Offers received after 1:00pm Eastern on September 2nd 2015 may not be considered unless determined to be in the best interest of the government.

Email any questions to curtis.p.clements.mil@mail.mil Questions may be submitted up until 1200 hrs. (12:00 noon) CST August 26th 2015. It is the interested Offerors' responsibility to check FedBizOpps for updated information.



Contracting Office Address:
USPFO for Wisconsin, 1 Williams St. Camp Douglas, WI 54618
Place of Performance:
Delivery must be completed no more than 30 days ARO to the following address:
1420 Wright St, Madison, WI53704
ATTN: SFC Chad Sullivan- chad.e.sullivan.mil@mail.mil

Point of Contact(s):
SSG Curtis Clements (608)427-7209
curtis.p.clements.mil@mail.mil