Consumer Labeling Research

The Food Safety and Inspection Service of the US Department of Agriculture seeks proposals for consumer labeling research services to support modernization of food labeling. Offerors must conduct literature reviews, stakeholder listening sessions, label design with experts, consumer surveys, and focus groups over a 12-month base period to identify improved raw meat and poultry labels that promote safe food handling practices. Proposals will be evaluated based on technical approach, management experience, past performance, and price. Proposals are due by September 21, 2022.

There is no set-aside designation. The solicitation is expected to fall under NAICS 541613 with an estimated PSC code of R407. As this is a new requirement, there is no incumbent. The base period is valued between $500,000 to $700,000 with optional additional years valued $650,000 to $1,000,000. The research will include 20 label designs, 2 web surveys, and 12 focus groups in various regions and languages over the 12-month base period. Work will be performed within the United States.