YH26-0021_R_R_Executed__1_.pdf

ENGAGEMENT AGREEMENT

YH26-0021

R&R Partners, Inc.

This Task Order is issued against Statewide Contract, CTR056865 Statewide Marketing Services.

Project Title: Statewide Harm Reduction Media Campaign Additional Distribution

Project Timeline: Upon Execution through September 30, 2025

NTE Funding Amount: $1,000,000

Term of Task Order: The term of this Task Order is from date of last signature through September 30, 2025, unless otherwise extended by mutual agreement of the parties in a duly authorized and executed amendment. This project is contingent upon funding that is comprised of state and federal funds. As a reminder, the following terms and conditions in your contract apply to the availability of funding for this project: Uniform Terms and Conditions:

4.5 Availability of Funds for the Next Fiscal Year. Funds may not presently be available for performance under this

Contract beyond the current State Fiscal Year. No legal liability on the part of the State for any payment may arise under this Contract beyond the current State Fiscal Year until funds are made available for performance of this Contract.

4.6 Availability of Funds for the Current State Fiscal Year. Should the State Legislature enter back into session and reduce the appropriations or for any reason and these Materials or Services are not funded, the State may take any of the following actions:

4.6.1 Accept a decrease in price offered by the Contractor.

4.6.2 Cancel the Contract; or

4.6.3 Cancel the Contract and re-solicit the requirements

Should the funding for this project become unavailable, discontinued, or paused, or restructured for any reason, including State or Federal funding adjustments, the project may be temporarily or permanently stopped, terminated or cancelled in whole or in part as directed by AHCCCS in writing.

ARIZONA HEALTH CARE COST CONTAINMENT SYSTEM

SIGNATURE:

DATE

NAME AND TITLE:

RESPONSE:

I agree with this letter and the objectives and limitations of the services requested by AHCCCS that my firm will perform.

CONTRACTOR: R&R PARTNERS, INC.

SIGNATURE:

DATE

NAME AND TITLE:

Docusign Envelope ID: 4B9883F9-97B2-4E36-A9C7-3529489156C8

Procurement ManagerTracey Thomas

8/5/2025

TASK ORDER

YH26-0021

R&R PARTNERS, INC.

AHCCCS Program Contact: Emma Hefton Grant Administrator AHCCCS Division of Behavioral Health & Housing (DBHH) E: emma.hefton@azahcccs.gov P: 602-417-4748

This direct task order is issued against Statewide Contract, CTR056865 Marketing Services.

1. PROJECT TITLE: Statewide Harm Reduction Media Campaign Additional Distribution

2. PROJECT TIMELINE:

Services are estimated to be conducted Upon Execution through September 30, 2025. Services are rendered through the Arizona Statewide contract, CTR056865, which is through August 31, 2026.

3. PURPOSE:

The Arizona Health Care Cost Containment System (AHCCCS) needs consulting services to disseminate an additional round of already developed media assets from the use Safer AZ campaign.

The vendor will provide necessary updates to specifications for already developed media, reinstate the campaign webpage, and implement media messaging related to reducing the harm associated with substance use (i.e., harm reduction). Media buys will be placed for statewide diffusion and/or to targeted geographical locations or demographic groups as funding permits.

4. BACKGROUND AND PROJECT DESCRIPTION:

In 2022, R & R Partners, Inc. joined forces with AHCCCS to launch a public awareness campaign focused on harm reduction to support individuals who use drugs (PWUD). The campaign aimed not only to inform PWUD about available harm reduction tools and services, but also to reach family members, friends, and caregivers who play a vital role in providing support and connection.

Through R&R’s expertise in behavior change campaigns and strategic paid media outreach, the campaign successfully elevated public understanding of harm reduction practices such as naloxone distribution, clean syringe programs, and community-based support services. This collaborative effort helped reduce stigma, encourage safer behaviors, and connect individuals to life-saving resources. AHCCCS has identified available federal grant funding to run another round of the campaign. Leveraging R&R’s in-depth knowledge of the campaign and its target audiences, we will leverage existing creative assets and develop a comprehensive paid media strategy designed to capture attention and drive engagement. The campaign will direct audiences to UseSaferAZ.com, where they can easily access harm reduction resources and locate nearby services.

5. TASKS –The Contractor shall:

Provide the tasks as established in Attachment B, R&R Partners, Inc. Scope of Work.

Docusign Envelope ID: 4B9883F9-97B2-4E36-A9C7-3529489156C8 mailto:emma.hefton@azahcccs.gov

6. AHCCCS will:

6.1. Provide guidance to the vendor for the provisions of services.

6.2. Review draft deliverables and provide feedback, as described/needed.

6.3. Provide final review of all media campaign materials, prior to dissemination. AHCCCS will authorize all facets of dissemination prior to dissemination taking place.

7. Funding:

7.1. This project will be supported by SAMHSA SUBG American Rescue Plan Act (ARPA) Funds.

7.2. Contractor must ensure its compliance with the following:

7.2.1 Uniform Guidance Title 2, Subtitle A, Part 1, Chapter II, CFR part 200 https://www.ecfr.gov/current/title-2/subtitle-A/chapter-II/part-200?toc=1

7.2.2 State of Arizona Accounting Manual https://gao.az.gov/state-arizona-accounting-manual-saam

7.2.3 SAMHSA https://www.samhsa.gov/grants/block-grants/sabg and https://www.samhsa.gov/grants/block-grants/subg/primary-prevention-course

7.2.4 AHCCCS FAQs

https://www.azahcccs.gov/Resources/Downloads/Grants/FrequentlyAskedQuestions.pd f

7.3. Contractor must have business systems in place that are in compliance with 2 CFR Subtitle A, Part 1, Chapter II, part 200 https://www.ecfr.gov/current/title-2/subtitle-A/chapter-II/part- 200?toc=1

7.4. Contractor must adhere to SAMHSA grant guidelines. https://www.samhsa.gov/grants/block-grants/SUBG and https://samhsa.gov/grants/block-grants/SUBG/primary-prevention-course

8. Reporting Requirements and/or Deliverables:

Timeframe Deliverable Description Due Date Send To:

Monthly Invoice/ Contractor Expenditure Report (CER)

Provide an accurate and detailed expenditure report with back up documentation for allowable reimbursement of grant fund expenditures.

The CER form can be found on Attachment A and at:

https://www.azahcccs.go v/PlansProviders/Guides ManualsPolicies/index.html

Emailed invoices/CERs must include the following in the subject line: (Funding

Source) - (Contractor Name)

- (Invoice Amount) – (Month in which expenses were incurred).

15th of the month, following month-end.

In the event that the 15th falls on a weekend of holiday, the CER is due the next business day.

BHSinvoices@azahcccs.gov https://www.ecfr.gov/current/title-2/subtitle-A/chapter-II/part-200?toc=1 https://gao.az.gov/state-arizona-accounting-manual-saam https://gao.az.gov/state-arizona-accounting-manual-saam https://www.samhsa.gov/grants/block-grants/sabg https://www.samhsa.gov/grants/block-grants/subg/primary-prevention-course https://www.azahcccs.gov/Resources/Downloads/Grants/FrequentlyAskedQuestions.pdf https://www.azahcccs.gov/Resources/Downloads/Grants/FrequentlyAskedQuestions.pdf https://www.ecfr.gov/current/title-2/subtitle-A/chapter-II/part-200?toc=1 https://www.ecfr.gov/current/title-2/subtitle-A/chapter-II/part-200?toc=1 https://www.samhsa.gov/grants/block-grants/SUBG https://www.samhsa.gov/grants/block-grants/SUBG https://gao.az.gov/state-arizona-accounting-manual-saam https://www.azahcccs.gov/PlansProviders/GuidesManualsPolicies/index.html https://www.azahcccs.gov/PlansProviders/GuidesManualsPolicies/index.html https://www.azahcccs.gov/PlansProviders/GuidesManualsPolicies/index.html https://www.azahcccs.gov/PlansProviders/GuidesManualsPolicies/index.html

One-Time Final Report Provide AHCCCS with the Campaign report will be provided upon the conclusion of the campaign

September 30, 2025

SUBG@azahcccs.gov

One-time Final Invoice/CER

Submit final invoice or Contractor Expenditure Report (CER) with supporting documentation

15 days after contract end date

BHSInvoices@azahcccs.gov

Upon Award Federal Funding Accountability and Transparency Act (FFATA)

Required per 2 CFR Chapter 1, Part 170 REPORTING SUB-

AWARD AND EXECUTIVE

COMPENSATION

INFORMATION:

https://www.azahcccs.gov/ Resources/Grants/FFATA/

15 days after receiving fully executed contract

AHCCCSGrants@azahcccs.gov

9. Notices:

9.1 For programmatic notices to AHCCCS, report to:

Emma Hefton, SUBG Grant Administrator

Division of Behavioral Health and Housing

AHCCCS

150 North 18th Avenue

Phoenix, AZ 85007

Phone: 602-417-4748

Email: emma.hefton@azahhcccs.gov

9.2 For contractual correspondence and questions, report to procurement:

Marie Horn, Procurement Specialist

Email: Procurement@azahcccs.gov

10. INVOICING:

10.1. Invoices shall be electronically submitted to:

AHCCCS Accounts Payable AHCCCSDBFAdminPayables@azahcccs.gov

10.2. Each invoice shall have adequate supporting documentation attached as required by this

Contract.

10.3. Each invoice shall provide the following information, as applicable:

10.3.1. Statewide Contract number, Task Order number, and the Purchase Order number.

10.3.2. Description of services performed for each fee and hours worked.

10.3.3. Name of AHCCCS contact person for this task order.

10.3.4. Date(s) services were performed.

10.3.5. Adequate supporting documentation attached as required by this Task Order.

10.3.6. Signature of authorized person.

mailto:SUBG@azahcccs.gov mailto:BHSInvoices@azahcccs.gov https://www.azahcccs.gov/Resources/Grants/FFATA/ https://www.azahcccs.gov/Resources/Grants/FFATA/ mailto:AHCCCSGrants@azahcccs.gov mailto:Procurement@azahcccs.gov mailto:AHCCCSDBFAdminPayables@azahcccs.gov

Attachment A

Attachment B Scope of Work

Proposal Arizona Health Care Cost Containment Services (AHCCCS) • Harm Reduction

June 2025

Summary

In 2022, R&R Partners joined forces with the Arizona Health Care Cost Containment System (AHCCCS) to launch a public awareness campaign focused on harm reduction to support individuals who use drugs (PWUD). The campaign aimed not only to inform PWUD about available harm reduction tools and services, but also to reach family members, friends, and caregivers who play a vital role in providing support and connection.

Through R&R’s expertise in behavior change campaigns and strategic paid media outreach, the campaign successfully elevated public understanding of harm reduction practices such as naloxone distribution, clean syringe programs, and community-based support services. This collaborative effort helped reduce stigma, encourage safer behaviors, and connect individuals to life-saving resources.

AHCCCS recently received additional federal grant funding to expand and sustain these efforts. Leveraging R&R’s in-depth knowledge of the campaign and its target audiences, we will leverage existing creative assets and develop a comprehensive paid media strategy designed to capture attention and drive engagement. The campaign will direct audiences to

UseSaferAZ.com, where they can easily access harm reduction resources and locate nearby services.

Scope of Work

R&R agrees to deliver the following services:

• Paid Media o R&R will develop a paid media plan to run July-September 2025 with a recommended media mix and levels based on the strategy outlined. We will plan, place, and negotiate to ensure AHCCCS receives the maximum value and establish a benchmark for success. The plan will be crafted to reach the right audiences and drive qualified leads. The following deliverables are included:

▪ Define overarching media objectives, strategies, and tactical recommendations, utilizing data and learnings from prior Harm Reduction campaign

▪ Development of a channel recommendation and budget recommendation

▪ Upon media plan approval, R&R will negotiate and secure media placements

▪ Real-time optimization will be made based on the outlined criteria established upfront

▪ Manage all budgeting, flowcharts, and invoice reconciliations o R&R Partners will coordinate and manage the completion of all paid media campaign elements o Campaign reporting will be provided upon the conclusion of the campaign

• Creative Asset Resizes o R&R will leverage existing creative assets developed in 2022/2023. If creative specifications have changed since then, R&R will resize and adapt the assets accordingly. New creative development is not included in this proposal.

• Account and Project Management oversight o Point of contact and agency liaison to ensure all client needs are met while providing ongoing support and communication.

o Ensures the timely delivery of campaign assets and paid media requests while managing AHCCCS budgets to provide the resources and time necessary to complete the scope of work and ensure that all deliverables meet client’s request and overall strategy.

o Ensures the brand integrity and brand guidelines are met in all deliverables.

• Website Development o R&R will redeploy UseSaferAZ.com, collaborating with Sonoran Prevention Works (SPW) to integrate the harm reduction map functionality into UseSaferAZ.com. Including:

▪ Secure domain and hosting

▪ Set up the website environment

▪ Update plugins and technical components

▪ Implement light content refresh to ensure message accuracy and relevance

Assumptions

Client will provide a single point of contact for feedback and approvals. Client will respond to requests for input and approvals within 24 hours.

• Agency will provide no more than two rounds of revisions, unless otherwise stated, and all Client requests for revisions will be in writing.

• Change requests made after the approval of these deliverables will require a new scope of work and fee estimate.

• Client will supply all relevant requirements and specifications for stated deliverables.

• Client will supply brand assets and notify Agency of any limitations on Client’s right to use such assets.

• Agency will provide a reasonable level of due diligence, consistent with industry standards, before presenting name, logo, tagline, or other potential trademark concepts (“Trademark Concepts”) to Client. The outcome of Agency due diligence is not to be construed as final legal clearance of any Trademark Concept and is not a substitute for a formal legal search and clearance by qualified professionals. Trademark clearance and registration will be the sole responsibility of the Client.

Timing

The timeline that follows outlines the estimated timing of deliverables per phase. Upon acceptance of this proposal, actual timelines will be prepared and shared at the Client kick-off meeting. The paid media campaign will run July-September 2025.

Deliverables Timing (# weeks)

Paid Media

Creative Assets

Launch

Fee Summary

The following outlines the estimated Agency fee(s) and hard costs for deliverables and services as outlined in this Proposal.

Deliverables Agency Fee* Hard Costs** Sub-total

Paid Media $72,000 $899,900 $971,900

Creative Assets $12,900 $12,900

Account & Project Management $7,700 $7,700

Website Development $7,200 $300 $7,500

Total $1,000,000

*Agency Fee(s) listed here are based on the scope of work detailed in this proposal. Should Client request additional services, R&R Partners will provide a separate scope of work for Client approval.

** Hard costs/Outside Costs are estimated based on initial assumptions related to the proposal as outlined above. Outside costs can vary widely based on several variables that are unknown at this time. Any out-of-pocket expenses incurred during delivery of the services specified in this Proposal will be presented to the Client for approval and invoiced to the Client in accordance with the terms of the Master Service Agreements unless stated otherwise in a superseding Work Order.

Acceptance

This proposal is valid for 30 days. If the terms are accepted, the parties shall enter into an agreement memorializing the terms and conditions. The material contained herein is confidential and proprietary to R&R, and R&R retains ownership of the contents and concepts contained in this Proposal.

NTE Funding Amount: $1,000,000