YH26-0021 Statewide Harm Reduction Media Campaign Additional Distribution

The Arizona Master Agreement CTR078160 is an Indefinite Delivery Vehicle (IDV) focused on statewide marketing services, specifically targeting harm reduction media campaigns. The contract enables the procurement of comprehensive consulting and media services, with a primary emphasis on developing and disseminating public health communication strategies. Key services include creating paid media plans, managing media placements, developing creative assets, and supporting website redevelopment for targeted public health initiatives.

The master agreement is awarded to R & R Partners Inc. and is administered by the Arizona Health Care Cost Containment System (AHCCCS). The contract has a defined performance period from the award date of August 6, 2025, to September 30, 2025, with a total contract value of $1,000,000. Funded through the Substance Abuse and Mental Health Services Administration (SAMHSA) via American Rescue Plan Act (ARPA) funds, the IDV covers statewide Arizona geographic coverage and is structured as a master agreement with specific task order capabilities for harm reduction and public health communication projects.