W912PQ-21-Q-0015.pdf

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Recruiting and Retention Support Services
Solicitation number
W912PQ21Q0015
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This is a solicitation for recruiting and retention support services for the New York Army National Guard. The contractor shall provide labor, materials, and equipment to perform recruiting and retention support services including marketing and advertising, videography and media production, multi-component coordination, network support, and human resources management. The base period of performance is one year with three option years. Key requirements include developing annual and monthly marketing plans, increasing accessions through digital advertising and social media, interfacing with media organizations and centers of influence, creating visual information products, coordinating with Reserve Component Career Counselors, verifying vacancies and ensuring complete personnel packets, providing technical support for networks, and tracking medical, pay, personnel, and evaluation actions. The place of performance is Watervliet Arsenal, New York and the contracting officer representative is CW4 Priscilla Burnah.

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SEE ADDENDUM

(No Collect Calls)

W912PQ21Q0015 18-Jun-2021

b. TELEPHONE NUMBER

518-786-4747

8. OFFER DUE DATE/LOCAL TIME

10:00 AM 28 Jun 2021

5. SOLICITATION NUMBER 6. SOLICITATION ISSUE DATE

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

STANDARD FORM 1449 (REV. 2/2012)

Prescribed by GSA – FAR (48 CFR) 53.212

(TYPE OR PRINT)

(SIGNATURE OF CONTRACTING OFFICER)

ADDENDA ARE

26. TOTAL AWARD AMOUNT (For Gov t. Use Only )

23.

CODE 10. THIS ACQUISITION IS

SUCH ADDRESS IN OFFER

17b. CHECK IF REMITTANCE IS DIFFERENT AND PUT

BELOW IS CHECKED

TELEPHONE NO.

W912PQ9. ISSUED BY

18b. SUBMIT INVOICES TO ADDRESS SHOWN IN BLOCK 18a. UNLESS BLOCK

7. FOR SOLICITATION

INFORMATION CALL:

a. NAME

CHRISTINE CAMPBELL

2. CONTRACT NO. 3. AWARD/EFFECTIVE DATE 4. ORDER NUMBER

(TYPE OR PRINT)

30b. NAME AND TITLE OF SIGNER 30c. DATE SIGNED 31b. NAME OF CONTRACTING OFFICER

30a. SIGNATURE OF OFFEROR/CONTRACTOR 31a.UNITED STATES OF AMERICA

27a. SOLICITATION INCORPORATES BY REFERENCE FAR 52.212-1. 52.212-4. FAR 52.212-3. 52.212-5 ARE ATTACHED.

25. ACCOUNTING AND APPROPRIATION DATA

1. REQUISITION NUMBER

20.

ADDITIONAL SHEETS SUBJECT TO THE TERMS AND CONDITIONS SPECIFIED.

OFFEROR TO COMPLETE BLOCKS 12, 17, 23, 24, AND 30

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

0011626012

ARE NOT ATTACHED

27b. CONTRACT/PURCHASE ORDER INCORPORATES BY REFERENCE FAR 52.212-4. FAR 52.212-5 IS ATTACHED. ADDENDA ARE ARE NOT ATTACHED

(BLOCK 5), INCLUDING ANY ADDITIONS OR CHANGES WHICH ARE

SET FORTH HEREIN, IS ACCEPTED AS TO ITEMS:

. YOUR OFFER ON SOLICITATION

28. CONTRACTOR IS REQUIRED TO SIGN THIS DOCUMENT AND RETURN

% FOR:SET ASIDE:UNRESTRICTED OR X

SMALL BUSINESS

17a.CONTRACTOR/ CODE FACILITY

OFFEROR CODE

USPFO NY PURCHASING & CONTRACTING

330 OLD NISKAYUNA ROAD

LATHAM NY 12110-2224

18a. PAYMENT WILL BE MADE BY CODE

RATED ORDER UNDER

DPAS (15 CFR 700)

13a. THIS CONTRACT IS A

13b. RATING

CODE15. DELIVER TO CODE 16. ADMINISTERED BY

SEE SCHEDULE

12. DISCOUNT TERMS11. DELIVERY FOR FOB DESTINA-

TION UNLESS BLOCK IS

MARKED

SEE SCHEDULE

14. METHOD OF SOLICITATION

RFQ IFB RFPX

FAX:

TEL: SERVICE-DISABLED

VETERAN-OWNED

SMALL BUSINESS

X 8(A)

HUBZONE SMALL

BUSINESS

SIZE STANDARD:

$12,000,000

NAICS:

561990

X

OFFER DATED

29. AWARD OF CONTRACT: REF.

DELIVER ALL ITEMS SET FORTH OR OTHERWISE IDENTIFIED ABOVE AND ON ANY

COPIES TO ISSUING OFFICE. CONTRACTOR AGREES TO FURNISH AND

EMAIL:

TEL:

31c. DATE SIGNED

SEE SCHEDULE

SCHEDULE OF SUPPLIES/ SERVICESITEM NO. QUANTITY UNIT UNIT PRICE AMOUNT

24.22.21.19.

WOMEN-OWNED SMALL BUSINESS (WOSB)

ELIGIBLE UNDER THE WOMEN-OWNED

SMALL BUSINESS PROGRAM

EDWOSB

32g. E-MAIL OF AUTHORIZED GOVERNMENT REPRESENTATIVE

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

(CONTINUED)

PAGE 2 OF150

ACCEPTED, AND CONFORMS TO THE CONTRACT, EXCEPT AS NOTED: ______________________________________________________

32a. QUANTITY IN COLUMN 21 HAS BEEN

RECEIVED INSPECTED

32b. SIGNATURE OF AUTHORIZED GOVERNMENT

REPRESENTATIVE

32c. DATE 32d. PRINTED NAME AND TITLE OF AUTHORIZED GOVERNMENT

REPRESENTATIVE

32e. MAILING ADDRESS OF AUTHORIZED GOVERNMENT REPRESENTATIVE 32f . TELEPHONE NUMBER OF AUTHORIZED GOVERNMENT REPRESENTATIVE

37. CHECK NUMBER

FINALPARTIALCOMPLETE

36. PAYMENT35. AMOUNT VERIFIED

CORRECT FOR

34. VOUCHER NUMBER

FINAL

33. SHIP NUMBER

PARTIAL

38. S/R ACCOUNT NUMBER 39. S/R VOUCHER NUMBER 40. PAID BY

41a. I CERTIFY THIS ACCOUNT IS CORRECT AND PROPER FOR PAYMENT

41b. SIGNATURE AND TITLE OF CERTIFYING OFFICER 41c. DATE

42a. RECEIVED BY (Print)

42b. RECEIVED AT (Location)

42c. DATE REC'D (YY/MM/DD) 42d. TOTAL CONTAINERS

STANDARD FORM 1449 (REV. 2/2012) BACK

Prescribed by GSA – FAR (48 CFR) 53.212

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

SEE SCHEDULE

20.

SCHEDULE OF SUPPLIES/ SERVICES

21.

QUANTITY UNIT

22. 23.

UNIT PRICE

24.

AMOUNT

19.

ITEM NO.

Section SF 1449 - CONTINUATION SHEET

PERFORMANCE WORK STATEMENT

PERFORMANCE WORK STATEMENT (PWS)

FOR

New York Army National Guard Recruiting & Retention Headquarters Support Services

1.0 General:

1.1 Scope: The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified in Paragraph 3.0 as Government Furnished, to perform Recruiting and Retention support services for the New York Army National Guard (NYARNG) as defined in this PWS.

1.1.1 Objectives: The purpose of the NYARNG Recruiting & Retention Headquarters Support Services contract is to serve as a force multiplier for the New York Army National Guard Recruiting and Retention Battalion (RRBN).

1.2 Background: The Recruiting and Retention Battalion of the New York Army National Guard has a requirement for support services. National Guard Bureau (NGB) has provided the state and territory Recruiting and Retention Battalions (RRBs) authority to augment their Full-Time Unit Support (FTUS) in order to provide the maximum number of recruiters in the field to support the state of New York and the National Guard Bureau’s end strength goals. The goal of the NYARNG RRBN is to increase to and maintain 100% authorized strength with an ultimate goal of attaining 105% authorized strength. Due to reductions in authorizations for FTUS positions, the role of the contractor support has greatly increased, as the operational support, marketing, personnel and reporting requirements have increased. While newly available automation systems provide near real time statistical and historical data for recruiting and retention performance, it has also increased the need to provide decision makers with analysis to affect end strength goals. Additionally, mandatory training and personnel services requirements have increased across the force, during this period of decreased FTUS availability. The NYARNG RRBN requires a highly responsive process whereby the government can quickly obtain needed support and services.

These services are required to support the NYARNG in achieving authorized end strength objectives and operational force readiness IAW a State District Maintenance Plan. Based on emerging requirements, specifically due to the growth and evolution of the force over the next three (3) to five (5) years, these services will facilitate mission initiatives to include all activities involved in the coordination of services with civilian and military stakeholders in regards to increasing accessions into the NYARNG.

1.3 Period of Performance (PoP): The Period of Performance shall be 1 Base Year of 12 months and three 12-month option years.

1.4 General Information:

1.4.1 Place and Performance of Services: 40 hours per week. The contractor shall provide services between the hours of 0800-1630 on Monday through Friday, except on recognized US holidays or when the Government facility/installation is closed due to local or national emergencies, administrative closings, or similar Government-directed facility/installation closings. Performance shall be at 25 Gibson Street, Watervliet Arsenal NY 12189. The contractor shall at all times maintain an adequate work force for the uninterrupted performance of all tasks defined within this PWS when the Government facility/installation is not closed for the above reasons. When hiring personnel, the contractor shall keep in mind that the stability and continuity of the work force are essential. Teleworking is authorized.

1.4.1.1 Telework: The Government will permit the contractor to telework in support of this requirement. In furtherance of Continuity of Operations Planning (COOP), a telework program may be enacted to ensure that the Government's mission-critical operations stay operational during times of national emergency or incidents of national significance. Telework shall be at no additional cost to the Government.

1.4.1.2 Unscheduled gate closures by the Security Police may occur at any time causing all personnel entering or exiting a closed installation to experience a delay. This cannot be predicted or prevented. Contractors are not compensated for unexpected closures or delays. Vehicles operated by contractor personnel are subject to search pursuant to applicable regulations. Any moving violation of any applicable motor vehicle regulation may result in the termination of the contractor employee’s installation driving privileges.

1.4.1.3 The contractor’s employees shall become familiar with and obey the regulations of the installation; including fire, traffic, safety and security regulations while on the installation. Contractor employees should only enter restricted areas when required to do so and only upon prior approval. All contractor employees shall carry proper identification with them at all times, and shall be subject to such checks as may be deemed necessary. The contractor shall ensure compliance with all regulations and orders of the installation, which may affect performance. The Government reserves the right to direct the removal of an employee from Government property or revoke access to Government systems for misconduct, security reasons, or any overt evidence of communicable disease. Removal of contractor employees for reasons stated above does not relieve the Contractor from responsibility for total performance of this contract.

1.4.2 Recognized Holidays: The following are recognized United States (US) holidays.

The contractor shall not perform services on these days:

1.4.3.1 New Year’s Day: January 1st

1.4.3.2 Martin Luther King, Jr.’s Birthday

1.4.3.3 President’s Day

1.4.3.4 Memorial Day

1.4.3.5 Independence Day: July 4th

1.4.3.6 Labor Day

1.4.3.7 Columbus Day

1.4.3.8 Veteran’s Day: November 11th

1.4.3.9 Thanksgiving Day

1.4.3.10 Christmas Day: December 25th

1.4.3 Quality Control (QC): The contractor shall develop and maintain an effective QC Plan (QCP) to ensure services are performed in accordance with this PWS. The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The contractor’s QCP is the means by which it assures itself that its work complies with the requirements of the contract. As a minimum, the contractor shall develop QC procedures that address the areas identified in Technical Exhibit 1, Performance Requirements Summary (PRS). A final QCP shall be submitted to the Contracting Officer Representative (COR) NLT 10 days after contract award.

After acceptance of the QCP, the contractor shall obtain the Contracting Officer’s (KO’s) acceptance in writing of any proposed changes to its QCP.

1.4.4 Quality Assurance (QA): The Government will evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan (QASP). This plan is primarily focused on what the Government will do to ensure that the contractor has performed in accordance with the performance standards. It defines how the performance standards will be applied, the frequency of surveillance, and acceptable quality level(s) or defect rate(s).

1.4.5 Installation Access and Security Requirements. The contractor shall comply with all applicable installation/facility access and local security policies and procedures, which may be obtained from the COR. The contractor and all associated subcontractor employees shall provide all information required for background checks to meet installation access requirements to be accomplished by installation Provost Marshal Office, Director of Emergency Services, or Security Office. The contractor shall ensure compliance with all personal identity verification requirements as directed by Department of Defense (DoD), Headquarters Department of Army (HQDA) and/or local policy (see PWS 6.0). Should the Force Protection Condition (FPCON) change, the Government may require changes in contractor security matters or processes.

1.4.5.1 For contractors requiring Common Access Card (CAC): The CAC is the DoD Federal Personal Identity Verification (PIV) credential. Before CAC issuance, the contractor employee requires, at a minimum, a favorably adjudicated Tier 1 or an equivalent or higher investigation in accordance with Army Directive 2014-05. The contractor employee will be issued a CAC only if duties involve one of the following: (1) both physical access to a DoD facility and access, via logon, to DoD networks on-site or remotely; (2) remote access, via logon, to a DoD network using DoD-approved remote access procedures; or (3) physical access to multiple DoD facilities or multiple nonDoD federally controlled facilities on behalf of the DoD on a recurring basis for a period of 6 months or more. At the discretion of the sponsoring activity, an initial CAC may be issued based on a favorable review of the FBI fingerprint check and a successfully scheduled Tier 1 investigation at the Office of Personnel Management.

Sponsorship and enrollment information about each applicant must be registered in the Defense Enrollment Eligibility Reporting System (DEERS) through either the Real-Time Automated Personnel ID System (RAPIDS) using the DD Form 1172-2 or the Trusted Associate Sponsorship System (TASS).

1.4.5.1.1 Homeland Security Presidential Directive (HSPD)-12 Background Investigation Requirements: The contractor shall ensure that all contractor and subcontractor personnel whose duties require CAC card issuance obtain them, and shall process all CAC card applications. The contractor shall ensure that all employees requiring an initial background investigation complete a Personnel Security Investigation Portal (PSIP) form at Attachment TBD, at the earliest possible date and that this form is forwarded to the COR immediately. The COR will review the form for completeness and accuracy and forward it to the NGB Personnel Security manager who will initiate the investigation process via the PSIP. Contractor personnel will then receive two e-mail messages; the first will confirm that the investigative service provider has received the request, and the second will provide instructions for the completion of the appropriate form via the Electronic Questionnaires for Investigations Processing (e-QIP) system.

Upon completion of the e-QIP questionnaire and submittal of all required documents, including fingerprint card to the security manager, the background investigation (BI) will be initiated. The contractor shall ensure immediate compliance with all instructions regarding background investigation processing, including those provided verbally, by e-mail or via a Government system. The contractor is cautioned that the entire process from submittal of the PSIP form to return of the FBI fingerprint check may routinely take from two to six weeks and shall factor this lead time into its hiring/placement process.

The contractor shall make all reasonable efforts to ensure that contractor employees meet CAC eligibility standards upon assignment to the contract and shall be held responsible for delays, failure to meet performance requirements or decreases in efficiency in accordance with the applicable inspection clause.

1.4.5.1.2 Trusted Associate Sponsorship System (TASS): The contractor shall process CAC applications through the TASS, the procedures for which are described below.

Although there is no requirement for the contractor to designate a “Corporate Facility Security Officer" (FSO) to serve as its single point of contact for the BI, the TASS application process and other CAC and security-related matters, such designation facilitates these processes. If a Corporate FSO is not established, all contractor employees requiring a CAC will be required to process their own applications. The submission process for CAC applications is as follows:

1. The contractor's FSO or contractor employee shall submit requests for a CAC via email to the designated TASS Trusted Agent (TA). The TASS TA for this requirement will be: SSG Steven A. Holzman at steven.a.holzman.mil@mail.mil mailto:steven.a.holzman.mil@mail.mil

2. The Government will establish a TASS application account for each CAC Request and will provide each contractor employee a user ID and password, via email, to the contractor’s FSO or contractor employee. The FSO or contractor employee shall access the TASS account and complete the CAC application (entering/editing contractor information as applicable) at: https://tass.dmdc.osd.mil/tass/. The contractor’s FSO or contractor employee shall follow up to ensure that the TA is processing the request.

3. The Government will inform the contractor's applicant, via email, of one of the following:

a. Approval.* Upon approval, the information is transferred to the DEERS database and an email notification is sent to the contractor with instructions on obtaining their CAC. The contractor proceeds to a RAPIDS station (RAPIDS Site Locator:

http://www.dmdc.osd.mil/rsl/).

b. Rejection.* The Government, in separate correspondence, will provide reason(s) for rejection.

c. Return. Additional information or correction to the application required by the contractor employee.

*The contractor shall maintain records of all approved and rejected applications.

1.4.5.1.3. At the RAPIDS station, the RAPIDS Verification Officer will verify the contractor employee by Social Security Number (SSN) and two forms of identification.

Identity source documents must come from the list of acceptable documents included in Form I-9, OMB No. 1615-0047, "Employment Eligibility Verification". Consistent with applicable law, at least one document from the Form I-9 list shall be a valid (unexpired) State or Federal Government-issued picture ID. The Identity documents will be inspected for authenticity and scanned and stored in the DEERS upon issuance of an ID. The photo ID requirement cannot be waived, consistent with applicable statutory requirements. The Verification Officer will capture primary and alternate fingerprints, picture, and updates to DEERS, and will then issue a CAC. Issued CACs will be valid for no longer than three years, or until the individual's contract end date (inclusive of any options), whichever is earlier.

1.4.5.1.4 The contractor shall manage requests for new or renewal CAC cards in sufficient time to ensure that all contractor employees have them when needed to perform work under this contract. The contractor shall provide at least 10 calendar days advance notice to the TA, unless there are extenuating circumstances approved by the COR or KO.

1.4.5.1.5 The contractor shall return issued CACs to the DEERS office upon departure or dismissal of each contractor employee, and shall obtain a receipt for each card and provide it to the TA/COR.

1.4.5.1.5.1 Failure to comply with these requirements may result in withholding of final payment.

1.4.5.1.6 The contractor shall obtain an Army Knowledge Online (AKO) email address for each applicant, including subcontractors, who may be deployed or require logical access to a Government computer network. Note: If employees of a contractor lose the privilege to access AKO, they lose the ability to renew their CAC. Therefore, it is critical that contractor employees maintain their AKO accounts.

1.4.5.2 RESERVED

1.4.5.3 Awareness Training (AT) Level 1: All contractor employees, including subcontractor employees, requiring access to Army installations, facilities, and controlled access areas shall complete AT Level 1 training within 30 calendar days after contract start date and within 30 calendar days of new employees commencing performance. The contractor shall submit certificates of completion for each affected contractor and subcontractor employee to the COR within 15 calendar days after completion of training by each employee or subcontractor personnel. AT Level 1 awareness training is available at the following website:

https://jko.jten.mil/courses/atl1/launch.html.

1.4.5.4 iWATCH Training: The contractor and all associated subcontractors with an area of performance within an Army-controlled installation, facilities or area shall brief all employees on the local iWATCH program (training standards provided by the requiring activity Antiterrorism Officer (ATO)). This local developed training shall be used to inform employees of the types of behavior to watch for and instruct employees to report suspicious activity to the COR or the KO. This training shall be completed within 30 calendar days of contract award and within 30 calendar days of new employees commencing performance. The contractor shall report completion for each contractor employee and subcontractor employee to the COR within 15 calendar days after completion of training.

1.4.5.5 Communications Security/Information Technology (COMSEC/IT) Security. All communications with DoD organizations are subject to COMSEC review. All telephone communications networks are continually subject to intercept by unfriendly intelligence organizations. DoD has authorized the military departments to conduct COMSEC monitoring and recording of telephone calls originating from, or terminating at, DoD organizations. Therefore, the contractor is advised that any time contractor personnel place or receive a call they are subject to COMSEC procedures. The contractor shall ensure wide and frequent dissemination of the above information to all employees dealing with DoD information. The contractor shall abide by all Government regulations concerning the authorized use of the Government's computer network, including the https://jko.jten.mil/courses/atl1/launch.html restriction against using the network to recruit Government personnel or advertise job openings.

1.4.5.6 Use of Government Information Systems (IS) and access to Government networks is a revocable privilege, not a right. Users are the foundation of the DoD strategy and their actions affect the most vulnerable portion of the Army Enterprise Infostructure (AEI). Contractor employees shall have a favorable background investigation or hold a security clearance and access approvals commensurate with the level of information processed or available on the system. Contractor employees shall:

1.4.5.6.1 Comply with the command's Acceptable Use Policy (AUP) for Government owned IS and sign an AUP prior to or upon account activation.

1.4.5.6.2 Complete initial and/or annual Information Assurance (IA) training as defined in the IA Best Business Practices (BBP) training (https://atc.us.army.mil/iastar/docs/Training_BBP.pdf).

1.4.5.6.3 Mark and safeguard files, output products, and storage media per classification level and disseminate them only to individuals authorized to receive them with a valid need to know.

1.4.5.6.4 Protect IS and IS peripherals located in their respective areas in accordance with physical security and data protection requirements.

1.4.5.6.5 Practice safe network and Internet operating principles and take no actions that threaten the integrity of the system or network.

1.4.5.7 Army Training Certification Tracking System (ATCTS): All contractor employees with access to a Government information system shall be registered in ATCTS (https://atc.us.army.mil/iastar/index.php) at commencement of services, and shall successfully complete the DoD Information Assurance awareness training prior to access to the IS and then annually thereafter. (https://iatraining.us.army.mil/).

1.4.5.8 Information Assurance (IA) Training. All contractor employees and associated subcontractor employees shall complete the DoD IA Awareness Training before issuance of network access and annually thereafter.

1.4.5.9 Information Assurance (IA)/Information Technology (IT) certification. Not applicable.

1.4.5.10 Protection of Personally Identifiable Information (PII). The contractor shall protect all PII encountered in the performance of services in accordance with Defense Federal Acquisition Regulation Supplement (DFARS) 224.103 Personally Identifiable Information and Department of Defense Directive (DoDD) 5400.11, Department of Defense Privacy Program, and DoD 5400.11-R. If a PII breach results from the contractor’s violation of the aforementioned policies, the contractor shall bear all https://atc.us.army.mil/iastar/docs/Training_BBP.pdf https://atc.us.army.mil/iastar/index.php notification costs, call-center support costs, and credit monitoring service costs for all individuals whose PII has been compromised.

1.4.5.11 OPSEC Training: In accordance with AR 530-1, Operations Security, new contractor employees shall complete Level I OPSEC training within 30 calendar days of their reporting for duty and annually thereafter. The contractor shall submit certificates of completion for each contractor employee to the COR within 15 calendar days after completion of training. Level 1 OPSEC training is available at https://securityawareness.usalearning.gov/opsec/index.htm.

1.4.5.12 OPSEC SOP/Plan. The contractor shall develop an OPSEC Standard Operating Procedure (SOP)/Plan and provide it to the COR within 90 calendar days of contract award to be reviewed and approved by the responsible Government OPSEC officer, per AR 530-1, Operations Security. This SOP/Plan shall include a process to identify the Government's critical information, why it needs to be protected, where it is located, who is responsible for it, and how to protect it. The contractor shall implement OPSEC measures as required by the Government. In addition, the contractor shall identify an individual who will be an OPSEC Coordinator. The contractor shall ensure this individual becomes OPSEC Level II certified within 90 days of appointment as OPSEC coordinator in accordance with AR 530-1. Contractor shall provide a copy of the certification to the COR NLT 15 days after completion.

1.4.5.13 Access to Classified Information. The contractor shall comply with FAR 52.204- 2, Security Requirements. This clause applies to contracts that involve access to information classified “Confidential,” “Secret,” or “Top Secret,” and requires contractors to comply with the Security Agreement (DD Form 441), including the National Industrial Security Program Operating Manual (DoD 5220.22-M) and applicable updates/changes.

This contract requires an overall security level of “Secret” due to the duties and access to information required by the Human Resources Manager, Multi-Component Coordinator and Network Support positions. A DD 254 DoD Contract Security Classification Specification is attached to this PWS.)

1.4.5.14 Threat Awareness and Reporting Program (TARP). Per AR 381-12, Threat Awareness and Reporting Program (TARP), contractor employees with security clearances must receive annual TARP training by a counterintelligence (CI) agent or other trainer as specified in Chapter 2 Threat Awareness and Education, Section II, paragraph 2-4b. The contractor shall identify annual TARP training, personnel trained, and date of training within 15 days of training completion.

1.4.6 Physical Security. The contractor shall safeguard all Government property provided for contractor use. At the close of each work period, Government facilities, equipment and materials shall be secured.

1.4.6.1 Key Control. NOTE: All references to keys include key cards. The contractor shall establish and implement methods of ensuring that no keys/key cards issued by the

Government are lost or misplaced or are used by unauthorized persons. No keys issued by the Government shall be duplicated. Such procedures shall include turn-in of any issued keys by personnel who no longer require access to locked areas. The contractor shall include procedures covering key control in the QCP.

1.4.6.1.1 The contractor shall immediately report any occurrences of lost or duplicated keys/key cards to the COR.

1.4.6.1.2 In the event keys, other than master keys, are lost or duplicated, the contractor shall, upon direction by the KO, re-key or replace the affected lock or locks; however, the Government, at its option, may replace the affected lock or locks or perform re-keying. When the Government replaces or re-keys the locks, the Government will deduct the total cost of lock replacement or re-keying from the monthly payment due the contractor. In the event a master key is lost or duplicated, the Government will replace all locks and keys for that system, and will deduct the total cost from the monthly payment due the contractor.

1.4.6.1.3 The contactor shall prohibit the use of the Government issued keys/key cards by any persons other than the contractor’s employees. The contractor shall prohibit the opening of locked areas by contractor employees to permit entrance of persons other than contactor employees engaged in the performance of services in those areas, or personnel authorized entrance by the KO.

1.4.6.2 RESERVED.

1.4.7 Special Qualifications: The contractor shall ensure all employees possess a driver’s license for operating a motor vehicle in the state of New York. This does not include education or other qualifications for the position in which the contractor employee is performing, dress codes, or other information. (NOTE: The Government does not provide training to contractors. Contractors must ensure that any personnel performing under a contract are fully trained, licensed, certified, and otherwise qualified to provide services.)

1.4.8 Post Award Conference/Periodic Progress Meetings: The contractor agrees to attend any post award conference convened by the KO in accordance with FAR 42.5.

The KO, COR and other Government personnel, as appropriate, may meet periodically with the contractor to review the contactor’s performance. At these meetings, the KO will apprise the contractor of how the Government views the contractor’s performance and the contractor shall apprise the Government of problems, if any, being experienced.

The contractor shall resolve outstanding issues raised by the Government. Contractor attendance at these meetings shall be at no additional cost to the Government.

1.4.9 Contract Manager (CM): The contactor shall designate a CM who shall ensure performance under this contract. The name of this person, and an alternate who shall act for the contractor when the CM is absent, shall be designated in writing to the KO.

The CM or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The CM shall work through the COR to resolve issues, receive technical instructions, and ensure adequate performance of services. The CM shall ensure that contractor employees do not perform any services outside the scope of the contract without an official modification issued by the KO. The CM shall ensure contractor employees understand that services performed outside the scope of the contract are performed wholly at the expense of the contractor.

1.4.10 Identification of Contractor Employees: All contractor personnel attending meetings, answering Government telephones and working in other situations where their contractor status is not obvious to third parties are required to identify themselves as such to avoid creating an impression that they are Government employees. The contractor shall ensure that all documents or reports produced by contractor personnel are suitably marked as contractor products or that contractor participation is appropriately disclosed. The contractor’s status as a “contractor” shall be predominantly displayed in all correspondence types (to include signature blocks on e-mail) and dealings with Government or non-Government entities. Contractor personnel shall wear identification badges distinguishing themselves as such. The badges shall have the company name, employee name and the word “contractor” displayed.

1.4.10.1 The contractor shall retrieve all identification media (including vehicle passes) from its employees who depart employment for any reason. The contractor shall return all identification media (i.e., badges and vehicles passes) to the KO within 14 days of an employee’s departure.

1.4.11. Combating Trafficking in Persons: The United States Government has adopted a zero tolerance policy regarding trafficking in persons. Contractors and contractor employees shall not engage in severe forms of trafficking in persons during the period of performance of the contract; procure commercial sex acts during the period of performance of the contract; or use forced labor in the performance of the contract. The Contractor shall notify its employees of the United States Government’s zero tolerance policy, the actions that will be taken against employees for violations of this policy. The contractor shall take appropriate action, up to and including termination, against employees or subcontractors that violate the US Government policy as described at

FAR 22.17.

1.4.12 Contractor Travel

The contractor shall travel to various locations within the United States, predominantly in New York, during the performance of this contract for the benefit of the New York Army National Guard. Travel purposes are to perform duty specific training to RRBN members, and to attend professional conferences that distribute material and knowledge that will benefit the NYARNG.

The contractor will be authorized travel expenses consistent with the substantive provisions of the Joint Travel Regulation (JTR) and the limitation of funds specified in this contract. All travel requires COR recommendation for approval and/or authorization by the KO prior to travel arrangements being made.

The contractor may be required to travel to off-site training locations and to ship training aids to these locations in the performance of this contract. The cost of shipping training aids shall be borne by the contractor. The contractor will be reimbursed for the costs of shipping training aids in accordance with the JTR and limitation of funds in this contract.

1.4.13 Data Rights; The Government has unlimited rights to all documents/materials produced under this contract. All documents and materials, to include the source codes of any software, produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor without written permission from the KO. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

1.4.14 Organizational Conflicts of Interest (OCI): The contractor and subcontractor personnel performing services under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent OCIs, as defined in FAR Subpart 9.5. The contractor shall notify the KO immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the KO to avoid or mitigate any such OCI. The contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the KO. In the event the KO unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the KO may impose other remedies as he or she deems necessary, including prohibiting the contractor from participation in subsequent contracted requirements which may be affected by the OCI.

1.4.15 Phase In / Phase Out Periods (PIPO): To minimize any decreases in productivity and to prevent possible negative impacts on additional services, the contractor shall have personnel on board, during the 30 days phase in/ phase out periods. During the phase in period, the contractor shall become familiar with performance requirements in order to commence full performance of services on the contract start date.

2.0 Definitions and Acronyms:

2.1 Definitions:

2.1.1 Contractor: A supplier or vendor awarded a contract to provide specific supplies or service to the Government. The term used in this contract refers to the prime.

2.1.2 Defective Service: A service output that does not meet the standard of performance associated with the PWS.

2.1.3 Deliverable: Anything that can be physically delivered and includes non-manufactured things such as meeting minutes or reports.

2.1.4 Key Personnel: Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.5 Physical Security: Actions that prevent the loss or damage of Government property.

2.1.6 Quality Assurance: The Government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.7 Quality Assurance Surveillance Plan (QASP): An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.8 Quality Control: All necessary measures taken by the Contractor to ensure that the quality of an end product or service shall meet contract requirements.

2.1.9 Subcontractor: One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.2 Acronyms:

AC Active Component

ACFT Army Combat Fitness Test

AEI Army Enterprise Infostructure

AGR Active Guard Reserve

AIP Assignment Incentive Pay

AKO Army Knowledge Online

APFT Army Physical Fitness Test

AR Army Regulation

AT/OPSEC Antiterrorism/Operational Security

ATCTS Army Training Certification Tracking System

ATO Antiterrorism Officer

AUP Acceptable Use Policy

AUVS Automated Unit Vacancy System

BAH Basic Allowance for Housing

BH Behavioral Health

BI Background Investigation

BN Battalion

CAC Common Access Card

CFP/M/E Contractor Furnished Property, Materials, and Equipment

CI Central Intelligence

CM Contract Manager

COI Centers of Influence

COLA Cost of Living Allowance

COMSEC/IT Communications Security/Information Techno

CONUS Continental United States

COOP Continuity of Operations Planning

COR Contracting Officer Representative

DA Department of the Army

DD254 Department of Defense Contract Security Classified

DEERS Defense Enrollment Eligibility Reporting System

DFARS Defense Federal Acquisition Regulation Supplement

DoD Department of Defense

DOD Department of Defense

EPP Enlisted Promotion Program e-QIP Electronic Questionnaires for Investigations Program eTL Electronic Transmittal Letter

ETS Expired Term of Service

FAR Federal Acquisition Regulation

FFD Fit For Duty

FPCON Force Protection Condition

FSO Corporate Facility Security Officer

FTUS Full-Time Unit Support

GFP/M/E/S Government Furnished Property/Material/Equipment

HQDA Headquarters, Department of the Army

HSPD Homeland Security Presidential Directive

IA Information Assurance

IAW In Accordance With

IPPS-A Integrated Personnel and Pay System - Army

IS Information System(s)

ISP Internet Service Provider

ISR In-Service Recruit

IST Inter-state Transfer

IT Information Technology

JTR Joint Travel Regulation

KO Contracting Officer

LOD Line of Duty

MEB Medical Evaluation Board

MEDCOM Medical Command

MNP State Military Personnel

NCO Non-Commissioned Officer

NCOER Non-Commissioned Officer Evaluation Report

NCSA Noncommercial Sustaining Announcement

NGB National Guard Bureau

NGR National Guard Regulation

NYARNG New York Army National Guard

OCI Organizational Conflict of Interest

OER Officer Evaluation Report

OML Order of Merit Listing

OMPF Official Military Personnel File

OPSEC Operations Security

PII Personally Identifiable Information

PIPO Phase In/Phase Out

PIV Personal Identifiable Verification

POC Point of Contact

POP Period of Performance

DODD Department of Defense Directive

PRS Performance Requirements Summary

PSIP Personnel Security Investigation Portal

PWS Performance Work Statement

QA Quality Assurance

QASP Quality Assurance Surveillance Plan

QC Quality Control

QCP Quality Control Program

RAPIDS Real-Time Automated Personnel ID System

RC Reserve Component

RCC Reserve Component Career

RCCC Reserve Component Career Counselor RCT Reserve Component Transition

REQUEST Recruit Quota System

RIP Recruiter Incentive Pay

RMS Retention Management Software

ROI

RRAC

Return on Investment Recruiting and Retention Advisory Council

RRBN Recruiting and Retention Battalion

RRBN Recruiting and Retention Battalion

RRNCO Recruiting and Retention Non-Commissioned

SDAP Special Duty Assignment Pay

SOP Standard Operating Procedure

SOP Standard Operating Procedure

SSN Social Security Number

STAB Stand-by Advisory Board

TA Trusted Agent

TARP Threat Awareness and Reporting Program

TASS Trusted Associate Sponsorship System

TE Technical Exhibit

VPN Virtual Private Network

W912PQ21Q0015

3.0 Government Furnished Property, Material, Equipment and Services (GFP/M/E/S):

The Government will provide the property, material, equipment, and/or services listed below solely for the purpose of performance under this contract:

3.1 Property: The Government will furnish the necessary workspace for the contractor to perform services outlined in this PWS to include desk space, computers and other items necessary to maintain an office environment.

3.2 Materials: The Government will furnish the necessary materials for programs, workshops, and other initiatives to educate the RRBN on various topics that fall under the purview of this contract.

3.3 Equipment: The Government will furnish all video and camera equipment and accessories needed to create marketing materials needed for the advancement of the

NYARNG.

3.4 Services: N/A

3.5 Utilities: All utilities in the facility will be available for the contactor’s use in the performance of this contract. The contractor shall instruct employees in utilities conservation practices. The contractor shall operate under conditions that preclude the waste of utilities, which include turning off the water faucets or valves after using the required amount.

4.0 Contractor Furnished Property, Materials, and Equipment (CFP/M/E):

4.1 General: Except for those items specifically stated to be Government-Furnished in Paragraph 3.0, the contractor shall furnish everything required to perform these services as indicated in Paragraph 1.1. Cell phones shall be furnished by the Contractor.

4.2 Secret Facility Clearance: The contractor shall possess or be eligible to receive and maintain a SECRET facility clearance from the Defense Security Services.

4.3 Contractor Security Clearance: The contractor employees performing work for the Human Resources Manager, Multi-Component Coordinator and Network Support duties of this contract shall have been granted a SECRET security clearance from the Defense Industry Security Clearance Office.

5.0 Requirements: The contractor shall:

5.1 Marketing & Advertising Specialist

5.1.1 Contractor shall provide expert guidance on direct advertising and marketing to RRNCO’s with the goal of generating leads, reducing attrition and increasing retention in the NYARNG. Responsible for translating the ideas of senior Army leadership into Return On Investment (ROI) driven integrated marketing campaigns.

5.1.2 RRBN will develop an annual marketing plan. Contractor shall breakdown that plan into monthly marketing initiatives. Monthly initiative plans will be due to the COR by July 1st for the upcoming fiscal year that begins October 1st.

5.1.2.1 Contractor shall oversee development of cohesive marketing strategies for the NYARNG RRBN. Analyze market segments to determine best placement for resources in order to achieve a strong return on investment.

5.1.2.2 Contractor shall analyze market potential for recruiting efforts; propose strategies to RRBN Commander to achieve the greatest number of leads/enlistments;

oversee implementation of those strategies through market research, advertising, and promotion programs.

5.1.3 Contractor shall create, implement and analyze digital advertisements and a Social Media Marketing Strategy with the directed efforts toward the achievement of command-directed and Social Media Marketing specific goals.

5.1.3.1 Contractor shall increase enlisted accessions and retain qualified Soldiers within the New York Army National Guard through digital content development and dissemination.

5.1.3.2 Contractor shall develop and update quarterly, formal written strategies that exploit current trends and insights from market research to most efficiently and effectively utilize NYARNG RRBN resources.

5.1.3.3 Content generation should consist of no fewer than two social media posts per day across no less than two social media platforms during peak viewer times, as indicated through respective platform analytics

5.1.3.4 Develop imagery and multimedia content that promotes upcoming, recent, and historical NYARNG events, Service Member highlights, and promotion of NYARNG units. All content must present a message that supports recruiting, such as member benefits, upcoming NYARNG events, and promotion of the NYARNG in general.

5.1.3.5 Monitor and maintain Social Media communications by responding to, or engaging in open forum communication. Deleting, flagging, or hiding posts that are distasteful, violate user agreements, or are generally offensive. Always maintaining and broadcasting a positive and professional image of the NYARNG whether in private or public communication on behalf of the NYARNG.

5.1.3.6 Prepare monthly reports and briefings related to social media trends and analytical ROI to include platform metrics: views, reach, impressions, followers, ‘likes’, reactions, responses, and shares.

5.1.4 Contractor shall coordinate Marketing plans and efforts with internal and external departments and agencies.

5.1.4.1 Work with the Recruiting and Retention Commander, and senior staff members of the NYARNG to develop state-level marketing strategies to support strength maintenance efforts. Develop communication plans as appropriate to include publication of executive summaries and talking points; maintain working relationship with command group; public affairs and community outreach.

5.1.4.2 Develop strong relationships and collaboration with strategic marketing and advertising partners. Serve as a functional point of contact and primary liaison between the NYARNG and civilian centers of influence in developing partnerships to enhance strength maintenance efforts.

5.1.4.3 Develop and build partnerships with NGB Advertising and Marketing Branch, as well as marketing National Guard personnel in other states through site visits and Recruiting and Retention Advisory Council (RRAC) IV training opportunities.

5.1.4.4 Interface with various media organizations and centers of influence (COI) to maximize NYARNG advertising and marketing efforts, and further NYARNG strategic goals.

5.1.5 Contractor shall create and produce advertising programs and promotional products for statewide advertising contracts.

5.1.5.1 Develop and execute advertising programs to support the strength maintenance mission of the RRBN, to include special missions such as Officer recruiting, Warrant Officer recruiting and Medical recruiting, as well as Retention initiatives.

5.1.5.2 Develop a media plan (to include print, digital, and out-of-home media) and, if applicable, facilitate Noncommercial Sustaining Announcement (NCSA) program to increase recruitment spots on radio and television stations.

5.1.5.3 Review all state‐produced collateral materials to ensure they are consistent with the national recruiting and retention campaign themes.

5.1.5.4 Using expert level proficiency Photoshop skills contractor shall develop and design market collateral, oversee photoshoots and repurpose national level assets to create billboards, flyers, banners, state and local brochures, posters, table-top displays, and audio and visual materials.

5.1.5.5 Use industry standard software, Adobe Creative Suite, to design digital advertising that conforms to the requirements of digital advertising vendors, such as color profiles, size dimensions, file formats, vector or raster graphics.

5.1.5.6 Attend conferences, workshops and seminars that clarify NGB marketing guidance and support professional development requirements to enhance advertising and promotional efforts within the state.

5.1.6 Contractor shall provide reports giving expert guidance on advertising and marketing campaigns and tactics.

5.1.6.1 Using proprietary Department of Defense systems and off the shelf products such as Unbounce, Buffer, Mailchimp, Google Analytics, Google Tag Manager, and Zapier (experience with equivalent platforms also accepted) contractor will evaluate marketing and advertising campaign effectiveness and convey recommendations for improvement to increase accessions, retention and brand marketing. Monthly status updates will be provided no later than the 10th day of each month.

5.2 Videographer/Media Production

5.2.1 Contractor shall provide technical recommendations on the best methods of portraying NYARNG information through a variety of media products or processes, including various formats, styles, color usage, special effects, lighting and the most appropriate treatment to achieve desired messaging and audience reaction.

5.2.2 Contractor shall prepare full motion imaging (video and animation), direct and edit video summaries/scripts, and create animation sequences for videos. Current systems include but are not limited to: high-speed motion picture camera, computers and software (graphics, animation, image manipulation), scanners and digital image files. All products will be reviewed by the Battalion command before distribution.

5.2.3 Contractor shall create at least 4 visual information products monthly within budget, material constraints, production schedules and regulation. Produce, coordinate and design various electronic imaging (video/motion/animation/photos) for the sole use and purpose of the NYARNG RRBN using NYARNG video equipment and software (Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, and Adobe Illustrator).

Document activities and create NYARNG marketing products by using of state-of-the-art motion picture, photographic, ballistic streak and electronic…

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