W912MM20Q0004 P00001.pdf

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print)

30-105-04EXCEPTION TO SF 30

APPROVED BY OIRM 11-84

STANDARD FORM 30 (Rev. 10-83) Prescribed by GSA

FAR (48 CFR) 53.243

The purpose of this ammendment is to provide answ ers to questions asked.

See attached Question and Answ ers.

Questions deadline ended on 29 January 2020.

1. CONTRACT ID CODE PAGE OF PAGES

1 5

16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

16C. DATE SIGNED

BY 05-Feb-2020

16B. UNITED STATES OF AMERICA15C. DATE SIGNED15B. CONTRACTOR/OFFEROR

(Signature of Contracting Officer)(Signature of person authorized to sign)

8. NAME AND ADDRESS OF CONTRACTOR (No., Street, County, State and Zip Code) X W912MM20Q0004

X 9B. DATED (SEE ITEM 11)

23-Jan-2020

10B. DATED (SEE ITEM 13)

9A. AMENDMENT OF SOLICITATION NO.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

X The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offer is extended, is not extended.

Offer must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended by one of the following methods:

(a) By completing Items 8 and 15, and returning 1 copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;

or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN

REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE

CONTRACT ORDER NO. IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(B).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority)

E. IMPORTANT: Contractor is not, is required to sign this document and return copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

10A. MOD. OF CONTRACT/ORDER NO.

2. AMENDMENT/MODIFICATION NO. 5. PROJECT NO.(If applicable)

6. ISSUED BY

3. EFFECTIVE DATE

05-Feb-2020

CODE

USPFO SD PURCHASING & CONTRACTING

2823 WEST MAIN STREET

RAPID CITY SD 57702-8186

W912MM 7. ADMINISTERED BY (If other than item 6)

4. REQUISITION/PURCHASE REQ. NO.

CODE

See Item 6

FACILITY CODECODE

EMAIL:TEL:

X

X

W912MM20Q0004

SECTION SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

SECTION SF 30 - BLOCK 14 CONTINUATION PAGE

The following have been added by full text:

AMENDMENT 1 QUESTIONS & ANSWER

1. Q: The SOW requires a full‐time staff to work on site, will the contract consider to allow qualified bidders to work remotely but with constant communication with the program manager?

A: The full‐time staff will need to work on site so that they have access to the Recruiting and Retention Battalion.

2. Q: The staffing plan might exceed the required 40 hrs/per week based on the statement of work, will it be acceptable for the agency to propose a staffing plan that’s is different from the current SOW?

A: We will need the staffing plan to be the same for the current SOW.

3. Q: What are the evaluation criteria in selecting the vendors?

A: Evaluation criteria can be found on page 31 of RFQ W912MM20Q0004.

4. Q: What do you consider “a minimum level of satisfactory service for similar (Military) type or Marketing requirements?”

A: We want you to put down what you have for military or marketing experience or what you feel would be most relevant.

5. Q: Is there a specific/target objective such as ROI or conversion rate for the marketing campaign?

A: It will be based on your expertise and what is in the RFQ.

6. Q: Is the $16.5 million budget an annual budget or for three years? Does it include media placement?

A: The $16.5 million is for the size standard of your company. If you bring in over $16.5 million you are considered large business but if you bring in under $16.5 million then you are considered small business. This requirement is open to small businesses to provide a price quote.

7. Q: What is your annual budget for marketing and advertising programs? How has the spending been allocated by media? What were the out of pocket costs?

A: The budget is determined based on your expertise and what is in the RFQ. I am unable to provide a breakdown of the media and out of pocket costs.

8. Q: Is this a new request for a marketing specialist or is there an incumbent? If so, what was the annual spending for their services?

A: The current contract is W912MM‐17‐P‐0049 and has an incumbent who has first right of refusal. Unfortunately, I am unable to provide the annual spending for the services as well.

9. Q: Do you currently have incumbent vendors that would be working with the specialist to provide execution of the recommended advertising programs?

A: Refer to question 8 above.

10. Q: Do the contractor and subcontractors need to qualify as a GSA vendor?

A: No, they do not.

11. Q: Do the price quotes need to include all out of pocket costs and vendors or service fees only? (e.g. cost of promo items) A: The cost will be for just employing the contractor.

12. Q: How often does the website need to be updated?

A: It will need to be continually update to be maintained to Ensure website contains accurate and timely information 95% of the time.

13. Q: How many exhibits and conference events are there annually?

A: The exhibits and conferences will be covered under the contracted employees normal working hours be week.

14. Q: How have you currently been measuring the effectiveness of your advertising and marketing programs?

A: We use the acceptable quality level (AQL) to determine if they are in compliance. Pages 3‐4 will cover this.

15. Q: How many NCOICs, and RRNCOs are there?

A: There is approximately 24.

16. Q: Should we assume the requested services would be the same for the two option years?

A: Yes, they should be the same for the two option years.

17. Q: Do we need to enter all contractor manpower (including subcontractor manpower) atCaution‐ https://cmra.army.mil < Caution‐https://cmra.army.mil > prior to the award of this contract?

A: No, the contractor manpower is reported at the end of the contract period of performance.

18. Q: The government identifies the role as a Marketing Operations Specialist; is this a SCA-based contract?

A: Yes it is.

19. Q: If this is a SCA‐based labor contract, please identify the appropriate SCA Directory of Occupations (5th/6th Edition) labor code that is associated with the work as being performed.

A: We are relying on your company’s expertise to advise what the best occupation code would be for this request. Reference Wage Determination No.: 2015‐5368 Revision 13.

20. Q: Who is the current incumbent contractor and the associated contract number?

A: The associated contract number is W912MM‐19‐P‐0049 and we will provide the incumbents name, number, etc. after award is made.

21. Q: Is there incumbent staff currently performing the services as outlined in the Statement of Work?

A: Yes, there is currently one contracted employee.

22. Q: What is required from the marketing specialist pertaining to the mobile app. Such as maintaining, managing, updating, etc.

A: The SDARNG Mobile Application is hosted and updated by a mobile application vendor that we contracted with. The marketing specialist works with the COR, Social Media NCO, and

Marketing NCO on any updates based off process improvements and makes updates as well as communicates these changes with the mobile application vendor.

23. Q: Under the Website Design (Tech Spec 2.4), the government identifies a requirement to plan, coordinate, and execute the SDARNG Mobile App; Is this “application” an actual app that one would find on typical user‐owned mobile devices, or is this an internally based SharePoint/web code architecture located on internal SDARNG web spaces behind the SDARNG firewalls?

A: It is an actual app that one would find on typical user‐owned mobile devices and would just need to be maintained.

24. Q: Is the SDARNG Mobile Application strictly informational, or is there intended create/update functions performed by the user?

A: It is for informational purposes and is for mobile application as a mobile view with some user interface features.

25. Q: For the SDARNG Mobile App, why are updates done yearly instead of more often?

A: That is all the Recruiting and Retention Battalion requires at this time.

26. Q: For the SDARNG Mobile App, Is this a new development or a continuation of existing incumbent efforts?

A: It is a continuation of an existing effort.

27. Q: For the SDARNG Mobile App, what specific metric is intended to be recorded and reported to the Command?

A: The Command is looking to ensure as an overall marketing strategy, we receiving a return on investments in regards to events and strategies vs dollars spent.

28. Q: Will the government be providing full licenses and software for the identified products to be used?

A: Yes.

29. Q: Please provide the identified skills and certifications required to perform the development, design, and maintenance as required by the SDARNG Mobile App requirements.

A: There are no certifications required of the marketing specialist. The mobile application vendor provided a class to the marketing specialist and social media NCO on how to make updates to the application. The mobile application vendor can provide this training again if requested.

30. Q: Will the government be providing a fully operational laptop/mobile device loaded with all applicable software for the Marketing Specialist to be able to perform assigned tasks?

31. Q: Request that the government provide the federal equivalency in terms of actual GS pay grade and associated fringe element requirements.

A: This will be based on your experience with marketing specialists and RFQ.

32. Q: If this is an SCA‐based position, please provide the correct WD labor category code.

A: Reference Wage Determination No.: 2015‐5368 Revision 13

33. Q: How long has the current incumbent staff been performing the requested services in terms of years on job?

A: 4 years.

34. Q: Will the incumbent contractor or incumbent staff be involved in any way with the evaluation of submitted proposals (contract management activities)?

A: No.

35. Q: The government is specific in its request for the incumbent staff; does the incumbent staff currently possess the requisite skills and capabilities to design, develop, and maintain the identified SDARNG Mobile App?

36. Q: Is the mobile app identified already in use, or does the government expect the successful awardee to design and develop a new app?

A: The mobile app is already in use.

37. Q: For CLIN 0010, the quantity is 1 and the Unit is Job; does the government want to see the loaded salary proposed for the period identified, or a fully loaded hourly rate?

A: Fully loaded for the proposed period identified.

38. Q: The government references WD #2015‐5368 Rev 13; is this a SCA‐based contract, and if so what is the correct labor category code that is being used for the current incumbent(s)?

A: That will be determined from your experience and what is in the RFQ.

SECTION SF 1449 - CONTINUATION SHEET

SOLICITATION/CONTRACT FORM

The required response date/time has changed from 07-Feb-2020 12:00 PM to 10-Feb-2020 12:00 AM.

(End of Summary of Changes)