J A-Sole_Source_UIL.pdf

NATIONAL GUARD BUREAU

OFFICE OF THE UNITED STATES PROPERTY AND FISCAL OFFICER, TEXAS

P. O. BOX 5218

AUSTIN, TEXAS 78763-5218

NTX-UPE 29 August 2016

1. Contracting Organization: USPFO for Texas, Purchasing and Contracting Office, 2200 West 35th

Street, Bldg 66, Austin, TX 78703-1222

2. Nature Of Action: The justification and approval sets forth the facts and requests approval for the issuance of a Purchase Order for Marketing Package with the University Interscholastic League (UIL).

TX ARNG shall have the opportunity to utilize the UIL as a platform to create a persistent presence across the state of Texas via participation in a variety of UIL sponsored sports meets with an estimated reach of 300,000 participants in an effort to boost enlistments, create a positive public image, and increase community awareness. As part of this package, TX ARNG will receive:

• Recognition as an official partner of Dave Campbell’s Texas Football (DCTF) Road Tour

• Dedicated event marketing displays during each UIL sponsored event as outlined in the proposal

• 10’ x 10’ activation space at each Road Tour location

• Integration as part of Dave Campbell’s Texas Football’s social media interaction on Friday nights inclusive of pictures, videos, branded tweets, and Facebook posts with a combined audience of over

350,000 followers

• Dedicated landing page and logo recognition on TexasFootball.com recognizing them as an official partner of the road tour

• On-Air logo recognition and live reads during the DCTF staff previews of each week’s Road Tour game

One (1) full-page, color ad in both the Houston Cougars and Texas A&M Special Commemorative

Edition magazines

• 10’ x 20’ activation space at the UIL Cross Country State Championships

Static signage located throughout Old Settler’s Park with prominent sign to be displayed at the finish line

10’ x 20’ activation space at the UIL Volleyball State Championships

Public address announcements throughout the event with corresponding logo recognition on all video boards and televisions and all applicable static signage located throughout the venue

Access to hand out promotional items to all fans during each event

3. Description Of Supplies: Texas Army National Guard will have the ability to utilize the UIL and

Dave Campbell’s Texas Football as a medium to establish a powerful and officially sanctioned presence outside of the usual entry vector for high schools in the assigned areas of operation. This required to support recruiting and retention efforts throughout the state of Texas and bring awareness to potential applicants during FY16 recruiting year.

4. Authority: University Interscholastic League is the only one responsible source to accomplish the intent described for the Texas Army National Guard Recruiting and Retention office (FAR 6-302.1).

Far 6.302-1, “ Only one responsible source and no other supplies or services will satisfy agency requirements”.

FAR 11.105(a)(1), “Items Peculiar to One Manufacturer” – The particular brand name, product or feature is essential to the Government’s requirements, and market research indicates other companies similar products do not meet, or cannot be modified to meet, the agency’s requirement because substantial duplication of costs to the Government would occur that cannot be recovered through competition.

6. Efforts To Obtain Competition: Internet searches and research of GSA schedules indicate that no other products in the market place can be identified to meet the Government’s requirements identified above.

7. Fair and Reasonable: A firm fixed price contract will be awarded to the University Interscholastic

League for the above marketing package during UIL events. Additionally, similar marketing packages have been purchased prior year. Prices from those purchases reflect and determine price reasonableness.

8. Other Facts: None

9. Other Interested Sources: None

10. Further Competition: The Texas Army National Guard has to solicit for other marketing means to different targeting audiences in the future. Other vendors will be contracted at that time.

Nicole McCall

Contracting Specialist

13. Contracting Officers Certification: I hereby certify to the best of my knowledge this justification is accurate and complete.

Approved:

Carol Koenig

Contracting Officer